Celsius Holdings: Building a Billion $$ Brand & the 3-Horse Energy Drink Race with CEO John Fieldly

Hosts Katie Perry and Austin Hankwitz sat with Celsius CEO John Fieldly in the latest episode of After Earnings. Together, they discussed Celsius's success in building a strong brand identity, expanding market share, and leveraging data analytics to connect with consumers and drive company growth. John emphasized the impact of PepsiCo's $550M investment, product innovation, and aligning with influencers and brands like Jake Paul and Inter Miami. $CELH 00:00:00 START 00:03:11 Celsius’ growth story 00:06:26 Selecting which sports brands and personalities to partner with 00:10:56 How Celsius was able to capitalize on the “living fit” trend successfully 00:13:02 The process of product development  00:17:00 Growth levers from Pepsi’s $550M investment 00:23:45 Pricing strategy for entering new markets 00:26:10 Stepping in as Celsius’ new CEO 00:33:04 Deepening the relationship with retail investors After Earnings is brought to you by Stakeholder Labs and Morning Brew.  Follow Us  X: AfterEarnings TikTok: AfterEarnings  Instagram: AfterEarnings_ Youtube: @AfterEarnings  Reach Out Email: [e-mail] Learn more about your ad choices. Visit megaphone.fm/adchoices