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February 23, 2024 53 mins

Unlock the secrets of the music industry with our distinguished guest Lou Plaia, the visionary behind ReverbNation, as we navigate the treacherous waters of artist development, financial management, and career sustainability in this dynamic episode. Lou brings his extensive experience to the table, providing an insider’s perspective that demystifies the industry's most perplexing aspects. We tear down the myths surrounding record labels, illuminate the path for emerging talent, and discuss the crucial role of a skilled team in the journey toward fame and fulfillment.

Embark on a candid exploration of the music industry's evolution, where Lou and I dissect the intricate dance between artists and the digital realm. We tackle the pressing issues of mental health, the impact of streaming numbers on artist deals, and the importance of authenticity in a hyper-competitive landscape. Lou shares his insights on the art of scouting talent, stressing the balance between star quality and hard numbers. Our chat also veers into personal music preferences, offering a glimpse into the soul behind the business acumen.

As we delve into the opportunities the present music scene offers, Lou and I examine how seasoned artists are sidestepping traditional industry gatekeepers, taking control of their music distribution and directly connecting with fans. The conversation turns to financial planning, where we uncover the realities of streaming revenue and advances, providing you with strategies for negotiating better deals and where to find innovative funding opportunities. Whether you're an up-and-coming musician, a mid-level artist looking to level up, or a fan curious about the industry's inner workings, this episode is a treasure trove of wisdom for anyone vested in the art of music.

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