In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt explore how nonprofits can use video to connect with donors, share impact, and bring their campaign stories to life. They discuss why video has become such an essential communication tool, replacing traditional brochures and static materials, and how organizations can use it effectively throughout every phase of a campaign.
Amy and Andrea share practical examples and relatable stories — from quick, authentic clips captured on a phone to professionally produced campaign kickoff videos. They explain how both approaches can serve different purposes: short, informal clips to thank donors, show project progress, or highlight client success stories; and more polished productions to inspire confidence and showcase your organization’s vision.
Listeners will learn how to:
- Use video to present your case for support in ways that align with how donors consume information today
- Capture authentic, personal moments that strengthen relationships with donors
- Incorporate short, meaningful clips into campaign updates and social media
- Balance formal and informal video strategies depending on your campaign stage and audience
- Avoid common pitfalls — like showing long, unfocused videos or relying too heavily on slides during donor meetings
The conversation also highlights the accessibility of video creation, noting that most staff can produce compelling clips using simple tools like a smartphone and a selfie stick. For teams that need extra help, Amy and Andrea offer suggestions for outsourcing editing and production affordably, or engaging volunteers to support ongoing video work.
Through humor and real-world insights (including Andrea’s story about her cat jumping on her shoulder and Amy’s professional keynote video project), this episode demonstrates that video doesn’t have to be complicated to be effective. What matters most is authenticity, brevity, and intentional storytelling that keeps your donors engaged and informed.
Whether your organization is just starting to experiment with video or ready to refine your approach, this conversation offers clear, actionable ideas for making
video an integral part of your campaign communications.
Tune in to learn how your nonprofit can use video to show progress, express gratitude, and inspire giving one clip at a time.
For more free capital campaign resources, visit https://capitalcampaignpro.com/campaign-resources.
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