Commitment - eLuminate Marketing

Company: eLuminate Marketing
Owners: Lyndsi Edgar
Year Started: 2014
Employees: 1-10 (Emerging)

Welcome to An Agency Story podcast, I’m your host Russel.

On this episode, we have Lyndsi Edgar, founder of eLuminate Marketing specializing in online storytelling based out of Fort Lauderdale, Florida.

Lyndsi got her start leaving the great blue ocean of the cruise industry into the open waters of entrepreneurship. Her story is a great tale of the discipline that agency ownership requires and how she leveraged that mentality to create a business that doesn’t overrun her life.

From time management techniques to setting priorities, Lyndsi also shares how having a coach has helped her optimize her business to one she truly wants to be in. And like any good discussion, we even talk of wine in this episode.

Enjoy the story.

Show Notes Insights

Delegating to work on the business: One of the key takeaways is the importance of delegating tasks to allow owners to focus on working on the business rather than getting caught up in day-to-day tasks. A captain can’t run their ship from below deck, and neither can an agency owner.

Focus on priorities: The conversation emphasizes the significance of identifying what tactics are working and prioritizing them. A good tip mentioned is to list out all the tasks you are currently handling and then circle the ones that are truly working for the business. By focusing on these successful strategies, this can help maximize what’s working vs trying reinvent the wheel.

Learning from others: This episode highlights the value of learning from other business owners, both those facing similar challenges and those who have already achieved significant success. Engaging with fellow business owners and seeking their perspectives can provide valuable insights, innovative ideas, and practical knowledge.

Growth isn’t always better: The conversation explores how the motivations and goals of owners can often disorient  what success means. Lyndsi reveals that her focus is not solely on monetary growth but rather on continuous learning, personal growth, and creating a fulfilling business. Whether it's growth or not, define your own goals and align accordingly.

Benefits of a business coach: The episode discusses the role of a business coach in providing a fresh perspective and guiding agency owners in making important decisions. Lyndsi mentions that working with a business coach has allowed her to think about aspects she wouldn't have considered on her own and has helped her navigate new opportunities.

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