Company: Method and Metric SEO Agency
Owners: Jesse Ringer
Year Started: 2017
Employees: 1-10 (Emerging)
Welcome to An Agency Story podcast, I’m your host Russel.
On this episode, we have Jesse Ringer, Founder of Method and Metric and SEO agency based in Vancouver, Canada.
When asked about the one piece of advice he would give himself before starting the agency, Jesse said that he would focus on the power of storytelling in sales.
From cool little tactics like how he integrated staying up to date on the latest trends into the fabric of his business, Jesse shares how challenges and triumphs in the agency business can often be solved in small and creative, but effective ways.
Enjoy the story.
Show Notes Insights
A Culture of Learning: Jesse shares how he made the sharing of information and trends an integral part of their culture. There is no doubt we live in a fast paced industry; this is a great way to make learning a core focus within the business.
Spend Time in Your Success: Jesse recounts how it’s easy to overlook wins large and small within the business. The owner’s curse is often to quickly just move on. It’s important to take the time to celebrate the hard road of entrepreneurship as you go.
The Power of No: Jesse shares how his advice to his younger self would be to focus on what you do best and outsource the rest. It’s easy in this industry to say yes to the money but we’re doing ourselves and our clients a disservice by not focusing on being exceptional at our core and be willing to say no to everything else. No isn’t such a negative word after all.
Interview for Character: Both Jesse and Russel discuss the power of finding ways to evaluate the character of candidates. In any profession, its easy to get excited by a resume and skill, but character often trumps all.
What did you find insightful or inspiring about this episode? Send an email at russel@performancefaction.com to share.
Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?
Schedule a 15 minute introductory conversation here to learn more.
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