Company: SpotOn Digital Media
Owners: Robyn Spoto
Year Started: 2015
Employees: 11-25 (Intermediate)
Welcome to An Agency Story podcast, I’m your host Russel.
On this episode, we are joined by Robyn Spoto, the founder of SpotOn Digital Media, a digital marketing agency based in Tampa, Florida.
Robyn believes that finding entrepreneurs with the drive and determination to succeed in a collaborative environment is the key to SpotOn Digital Media's success.
No rookie to entrepreneurship when she started her agency, Robyn had previously founded and eventually sold her own app business called Mama Bear. Analytical by nature, she also highlights the significance of data-driven decision-making and the need to be aware of growth opportunities at different stages of business development.
Enjoy the story.
Show Notes Insights
Embrace a servant leadership mindset for everyone: Robyn’s story is an example of being a servant leader, working for your team rather than them working for you. Whether you pay them as a W-2 employee or 1099 contractor, your team is your team. This approach fosters a positive and collaborative culture where the team is inspired and empowered to take ownership of their work.
Make growth intentional: Robyn emphasizes the importance of being observant and aware of growth opportunities at different milestones of the business. Regularly reassessing values, mission statements, client types, and team members can help identify areas for improvement and facilitate growth.
Balance between productization and personalized service: For agencies aiming to scale and achieve economies of scale, there is a delicate balance between productizing services and maintaining the value of personalized service. It's crucial to find ways to streamline processes and increase efficiency while still delivering exceptional service to clients.
What did you find insightful or inspiring about this episode? Send an email at russel@performancefaction.com to share.
Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?
Schedule a 15 minute introductory conversation here to learn more.
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