Company: Diaz & Cooper
Owners: Omi Diaz-Cooper
Year Started: 2001
Employees: 11-25 (Intermediate)
Welcome to An Agency Story podcast, I’m your host Russel.
On this episode, we have Omi Diaz-Cooper, the CEO and Co-Founder of Diaz & Cooper, a HubSpot gold-certified Solutions Partner, growing from a creative boutique to one of Miami’s most respected digital marketing firms.
In addition to both her and her husband making the leap to leave their corporate careers at the same time, another big life event was on the horizon with the birth of their first child. Forced to navigate these major life shifts, Omi shares insights on time management, the importance of being prepared and adaptable, and the need to remember that clients are human beings with unique needs.
At the intersection of anthropology and Indiana Jones enthusiast, Omi’s story is a prime example how useful any background can be in the agency world.
Enjoy the story.
Episode Insights
Importance of Time Management: This episode discusses the significance of managing time effectively, which allows for better client and prospect communication and the ability to address their challenges efficiently.
Evolution of Service Offering: Omi shares how their agency's service offering has evolved over time, with a specific focus on utilizing the power of HubSpot. A form of service focused positioning, it has provided both a great tool to deliver effectively and gain new clients.
Cross-Pollination of Expertise: Omi's background in anthropology has been instrumental in their agency journey. It highlights the power of skills and trades outside of traditional agency norms whereas marketers can better understand and connect with their target audience on a deeper level.
Balancing Business and Parenthood: Omi shares insights into how becoming a parent coincided with the growth of their agency. The discussion leads to the idea that there is rarely a nice clean balance, rather a prioritization of focus when and where necessary.
What did you find insightful or inspiring about this episode? Send an email at russel@performancefaction.com to share.
Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?
Schedule a 15 minute introductory conversation here to learn more.
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