Company: Meerkat Media Group
Owners: Kristin Chambers
Year Started: 2017
Employees: 1-10 (Emerging)
Welcome to An Agency Story podcast, I'm your host Russel.
In today's episode, we're joined by Kristin Chambers, the founder of Meerkat Media Group, a digital marketing agency based in St. Augustine, Florida.
Titled "Thankfulness," this segment explores Kristin’s accidental yet triumphant journey into the realm of agency ownership, blending vibrant storytelling with strategic marketing insights. Kristin shares some of her memories, both exciting and courageous.
Including a surprise Shark Tank appearance and humorous misadventures during a video shoot in the desert.
Through these stories, she reveals how embracing unexpected opportunities and maintaining gratitude have shaped her business philosophy and personal resilience.
Enjoy the story.
Show Notes Insights
Embrace Niche Specialization:Kristin's journey with Meerkat Media Group emphasizes the importance of finding and specializing in a niche. This focus has allowed her agency to excel in areas like travel, food and beverage, and nonprofits, which in turn attracts clients who are looking for specific expertise. Honing in on particular industries or service types can differentiate their business from competitors and build a stronger reputation in those fields.
Flexibility, Adaptability and Self-Care: Throughout the episode, Kristin discusses how flexibility and adaptability have been crucial for her agency's survival and growth, especially during challenging times like the onset of COVID-19. She highlights the importance of being able to pivot services and adapt business models quickly. In addition, the importance of practicing self-care, gratitude, and giving yourself grace through difficult times.
What did you find insightful or inspiring about this episode? Send an email at russel@performancefaction.com to share.
Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?
Schedule a 15 minute introductory conversation here to learn more.
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