Company: Cobble Hill
Owners: Austin Dandridge
Year Started: 2012
Employees: 26-50 (Medium)
Welcome to "An Agency Story" podcast, I'm your host, Russel.
On this episode we're joined by Austin Dandridge, the visionary behind Cobble Hill, a digital marketing agency based out of Charleston, South Carolina.
Austin's journey is one of creativity and resilience, blending personal anecdotes with professional milestones that highlight Cobble Hill's unique approach to business.
From tales of a 40th birthday getaway to significant turning points that shaped the agency, Austin's narrative is a testament to the power of innovative thinking in the digital world. His story not only captivates but also offers valuable insights into the many nuances of agency partnership.
Hear how Austin sheds light on the essence of Cobble Hill's success and the importance of community and connection in building a business. We even have a celebrity site reveal at the end.
Enjoy the story.
Show Notes Insights
Niche Specialization: Austin shared how narrowing Cobble Hill's focus to digital advertising and email marketing for specific sectors like e-commerce and luxury hospitality significantly benefited their agency. Specializing allows for deeper expertise, builds trust with clients, and can lead to longer-lasting relationships. This insight highlights the importance of agencies finding their niche to offer more targeted and effective services, rather than spreading themselves too thin across many areas.
Partnerships and Collaboration: The journey of Cobble Hill underscores the value of strategic partnerships and the dynamics of working closely with co-founders or partners. Austin's experiences, from starting the agency with a colleague to later partnering with his wife and another associate for digital marketing, illustrate the complexities and rewards of collaboration. For other agency owners, this story emphasizes the need for clear communication, shared goals, and an understanding that only in rare of circumstances will someone be as invested in the business as the founder. Yet, having or finding the right partners can significantly amplify an agency's capabilities and reach.
What did you find insightful or inspiring about this episode? Send an email at russel@performancefaction.com to share.
Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?
Schedule a 15 minute introductory conversation here to learn more.
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