Company: Bolt from the Blue Copywriting
Owners: Rachel Allen
Year Started: 2009
Employees: 1-10 (Emerging)
Welcome to An Agency Story podcast, I’m your host Russel.
On this episode, we have Rachel Allen, owner of Bolt from the Blue Copywriting, a full-service copywriting agency with roots based out of Chattanooga, Tennessee.
Words shape worlds, according to Rachel.From the limitless boundaries of full-service copywriting to tales of international escapades, Rachel embodies the versatility and adaptability at the heart of wordcraft mastery. Whether it's the pursuit of beauty in business or the philosophical musings on the power of language, prepare to be educated, entertained, and emboldened.
Enjoy the story.
Show Notes Insights
The Power of Narrative: It’s important to understand the why. Asking clients why they care about their work delves into the stories behind their businesses, providing a unique angle for marketing that connects more deeply with audiences. Understanding and articulating a client's passion can be a powerful differentiator.
Strategic Positioning and Services: Like many agencies, Rachel has evolved to offer strategic services like fractional CMO work and outsourced marketing departments. Marketing agencies can no longer be just doers, it’s critical to bring effective strategy into the fold one way or another or suffer at your own risk.
Adapting to Technological Changes: Rachel discusses the role of AI in copywriting and content creation, emphasizing that while AI can produce content, it lacks the creative spark and nuanced understanding that human copywriters bring to the table. This insight is a reminder that while we can always better leverage technology where it's beneficial but not lose site of the value of cultivating human creativity and expertise.
What did you find insightful or inspiring about this episode? Send an email at russel@performancefaction.com to share.
Are you interested in a conversation to build specific strategies for your business like the ones mentioned in this episode?
Schedule a 15 minute introductory conversation here to learn more.
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