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March 19, 2024 55 mins

How much are your fears of taking risks impacting the growth of your business? When you look closer at them, how big are those risks anyway?


Today, I'm very excited to welcome Alexander Concepcion. Alexander is the Founder and Owner of Taco Street Locating, the Author of "Survival First: The Rebel Entrepreneur's Guide to Risk, Riches, and Immortality," and a bold, sharp, and creative entrepreneur who found a way to reframe risk-taking in entrepreneurship, making those risks serve him instead of being held hostage by them. 


Despite getting degrees in Finance and Economics, Alexander saw himself living at his parents' home, broke and without the bright future he thought those diplomas would bring. However, his entrepreneurial spirit screamed louder; he moved to Austin, Texas, and started from scratch. 


He became a "post-grad dropout." His business grew aggressively fast, thriving even more during the pandemic, which changed his perspectives on entrepreneurship, survival, risks, and opportunities. 


Tune in to the fifty-second episode of Avant-garde Entrepreneur. You'll hear about Alexander's fantastic journey into entrepreneurship and his extraordinary capacity to reframe and resignify the words, fears, and concerns every entrepreneur has. Alexander also shares his thoughts on minimizing risks and avoiding burnout, why he states that competition is not a real thing in business, and much more. 


In This Episode, You Will Learn:

  • A bit about Alexander's background and how he became an entrepreneur (2:30)
  • Lessons learned about survival from when the world stopped ( 7:30)
  • How the ideas for "Survival First" were born (11:00)
  • How to reframe risks through purpose (17:50)
  • Alexander's Risk Formula (21:10)
  • Good frames, better decisions, better businesses (30:00)
  • Mitigating risks by simplifying your business (34:10)
  • We can be human in ways Amazon and Google can't (39:20)


Connect with Alexander Concepcion:  


Resources:


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