AD Nauseam: A Deep Dive into the Updated FTC Health Guidance, Part 3

On today’s episode of AD Nauseam, Amy, Daniel, and their special guest Randy Shaheen, another partner in BakerHostetler’s Advertising Marketing, and Digital Media team, wrap up their deep dive into the FTC’s recent Health Products Compliance Guidance document. This is number three in a three-part series, and today they will get away from the science and discuss how the Guidance approaches a few different issues including 1) qualified claims 2) endorsements and testimonials; and 3) traditional use claims for health products.

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