Your business will live and die by the words you use - either words used to make more sales or words used unintentionally to make a sworn enemy whose new purpose in life is to drag you through all the local community groups.
*shudders*
But in today's podcast, we're talking about words to sweeten the deal, deter an unwanted action towards a desired one, or let the client down niiice and easy (not community group draggin' round these here parts).
That one lil' word substitute made all the monetary difference. Now THAT, my friends, is a marketing t-i-p. And that's what we talk about this week - word substitutions that make a world of difference.
To kick off this podcast - Corrie and I bring two real-world examples:
💥 Corrie, targeted in an ad for perpetually lasting flowers made from paper, 😳 was left sticker-shocked when the papery poppies' price came packed with a punch. $400 smackeroons for these Serbian Bellflower (I had to google "flower that starts with an 's'" to keep the pun game goin' - I have no idea what a Bellflower is).
She was later re-targeted in another perpetual paper pansy ad but this time, the company called the forever ferns "eternal flowers" - a simple word change made all the difference when it comes to price and associated value.
Heather (ahem - me) has also been awashed in a real-world wheely-good example. Waiving the white flag of surrender on my attempt to make a 30-year-old car reliable, I'm back in the car market... the used car market. Or should I say... the certified pre-owned car market (heads up - I do not have a Mercedes budget despite what my hopes and dreams think).
Check out this version of a "used card" - Certified pre-owned. Fancy way of saying, "What someone didn't want, that we washed, and that we hope you buy."
Granted not all of these apply to everyone - but take what ya need, leave the rest.
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