This week's podcast is a deep dive into a post I made in the group earlier this week - the post regarding "woe is me" threads saying the cookie industry is done, pack it up kids, you don't gotta go home, but you can stay... in this kitchen.
You see - that defeatist mentality ain't go no business being in a business-centric group. It will limit your sales and, over time, cause you to quit. Quite literally the opposite of marketing and growth mindsets.Β
π "But I've tried (and cried) everything! It's not working anymore!"
Have you, though? Have you actually tried everything? Because there are now 159 Baking it Down podcast episodes covering 159 marketing tactics. And I'll wager you aint' tried even a third of the stuff we talked about. That's what today's podcast is about.
And even if you did - π₯€ have you ever wondered why Coca-Cola, founded in 1886, β¨stillβ¨ buys ad space at the beginning of every movie? π₯ They've been at this for 138 years and they still keep hittin' the marketing campaign trail! It's because consistency - over long periods of time - produces results.
Marketing ain't a one-and-done. If it was, I'd be out of a job and π€ cookiers would be millionaires. It's repeated effort for a really, really long time.Β Let's jump into the post.
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I often see people complain about their local markets in these groups.
You get the point.
π There are 45,000 people here - so I get the honor of reading many contradicting opinions on why sales aren't where we expected them to be.
Teeechnically... π you can only write "the cookie game is done" if you attempted every marketing tactic covered in this group. Then, and only then, can you say with certainty that the party is truly over.
π I mean - how can you say you won't win a foot race if you never ran the race in the first place? Same applies to marketing. Can't say you can't sell anything if you didn't try everything in your power to sell it.
You can't say, "No one buys my cookies" if you never told absolutely everyone that you were selling cookies, right?
So allow me to ask... have you:
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