July 28, 2023 • 41 mins
Sameera Singh, a business strategist, money mindset coach and author helping women break through to six figures and transform their relationship with money.
In this episode, Sam discusses how our money mindset can either hold us back or propel us forward. She shares exercises and techniques listeners can use every day to start updating their beliefs around money and break through income plateaus. Sam explains how evidence journaling can reprogram your brain to see money as something that comes easily, helping you achieve the next level of income you desire. Listen in to gain insights on transforming your thinking, releasing old money memories, and setting your "money thermostat" higher to achieve financial freedom aligned with your values.
Key takeaways:
• Money blocks are the limiting beliefs, thoughts and fears that unconsciously stop you from earning more
• Your "money thermostat" is the level of income your subconscious thinks you deserve based on your money mindset
• Forgiving old money memories from childhood can release underlying limiting beliefs around money
• Evidence journaling for 30 days can help retrain your brain to see money as abundant and easy to get
You can connect with her by following her on Instagram @in.her.successful.shoes or emailing her at sameera@sameerasinghcoach.com. You can find your money personality by taking the free quiz here: https://sameera-6cctftbt.scoreapp.com
Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.
Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.
Stay connected and follow me on social media for more insights and updates:
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, welcome to the Because Business is Personal
podcast, the podcast whereempathy meets marketing strategy
.
I'm your host, mike Caldwell,but I'm also known as the
marketing medic.
Now, the reason for that isbecause, before becoming a
marketing strategist, I actuallyworked as a paramedic for 12
years, and it was during thattime that I realized how
(00:20):
important it was to trulyunderstand the problems your
patient was facing before youstarted providing treatment.
And it's this sameunderstanding, the same empathy,
is just as crucial when itcomes to understanding our
prospects and making sales, andthat's why, in each episode,
we'll dissect the art ofempathic marketing, exploring
(00:42):
how top professionals infuseempathy into their strategies to
build stronger relationships,boost their sales and make a
lasting impact.
So buckle up and prepare toturn up the dial on your
marketing effectiveness.
As we gear up to dive deeperinto the realm of empathic
marketing, I'd like to share acouple of special offers with
(01:03):
you.
First, you can get a free copyof my international bestselling
book Empathic Marketing.
You only need to cover the costof shipping.
Reading this will provide youwith a much more in-depth
understanding of theempathy-based marketing approach
that we explore in this show.
Next, I'm offering a 50%discount on a transformative
(01:23):
30-minute gap analysis sessionwith me.
Reading this session willidentify the hurdles in your
marketing efforts and togetherwill develop an actionable
roadmap aimed at winning youmore clients and making you more
sales.
Just visit my website,wwwbecausebusinessispersonalcom
(01:44):
to grab your book or use couponcode podcast to take advantage
of my gap analysis offer.
So why wait?
Let's start turbocharging yourmarketing strategy today.
Now let's get started with ourepisode.
Hey everyone, today we've gotSam on the show with us.
Sam is a business strategist, amoney mindset coach and an
(02:07):
author based in London.
She helps women break throughto six figures and transform
their relationship with money.
Her expertise is to empowerbusiness owners to create an
authentic six-figure businessaligned to their values and
individual money personality, sothey can create freedom in
their lives and leave theirunique mark on the world.
(02:28):
She also has a book calledMoney Mastery on creating a
business aligned with your moneypersonality, coming out later
in the year.
There's a few different waysyou can connect with her on
Instagram and website, butthey're long URLs so I will put
those in the show notes.
So, without further ado, let'swelcome Sam to the show, hi.
Speaker 2 (02:51):
Mike, it's my fly show to be here.
I'm absolutely thrilled to bepart of your fabulous podcast
and in front of your amazingaudience, yeah.
Speaker 1 (03:05):
Well, thanks again for being here.
As you know, the podcast isBecause Business is Personal and
my book is entitled EmpathicMarketing, so I'm all about the
personal side of things.
So let's get started withsomething non-business related
about you that our listeners mayfind like either interesting or
quirky.
Speaker 2 (03:26):
Well, the most quirky thing about me is that, firstly
, I am plant-based, which wasquite quirky when I became
plant-based eight years back.
Now everyone is plant-based.
And secondly, I lovehorse-riding.
I am a very avid historian anda good one, but I learned to
(03:48):
ride as I do and that was, to me, the first thing when people
tell you that you can't do,because people will always tell
you that you cannot learn toride a horse and become a good
rider, because if your factorcomes in but I did it, so I'll
tell everyone that if someone'stelling you you can't do
(04:09):
something, regardless of how oldor how young you are, this is
your sign that go and prove themwrong.
Speaker 1 (04:17):
Oh, that's perfect.
So two things on that.
So first, what motivated you tobecome plant-based?
Speaker 2 (04:26):
So when I initially became plant-based it was
because of health reasons.
I lived in Netherlands for acouple of years and I kind of
became aware about all thechemicals and hormones which go
from meaging to a body and Igained a lot of weight when I
was there and I've always been avery thin girl and I started
(04:50):
reading about it and I found outthat it was because how my body
was reacting to all thehormones which were there in the
meat and then that kind of mademe interested in reading more
about it.
But then as I read a bit moreabout it, I kind of got into.
I read about the environmentand also the animal welfare
(05:12):
aspect.
Speaker 1 (05:15):
Okay, because I personally feel like a huge
hypocrite, because I'm theworld's biggest animal lover.
I love animals so much, like wehave five dogs, three horses,
two pygmy goats, we have afamily of pet foxes that we feed
every day, and I just loveanimals so much.
Yet I still eat meat.
And it's just like I say, Ihave an inner conflict because I
(05:38):
couldn't imagine myself killingan animal to eat it.
But you know, if it's done andactually this happened to me so
I did some volunteer work inGuyana, south America.
I was there for three months andour organization would give us
like $5 a day to go to themarket to buy food, and every
once in a while they'd give us alittle bit extra money to buy
some meat.
And so we went to the marketand we were going to buy a
chicken.
(05:58):
And there's one place that hadthe live chickens.
We're like, yeah, we'd like achicken.
And one of the guys justgrabbed a chicken and was about
to break his neck in front of usand we're like, no, you don't
stop.
And so what we ended up doingwas we went down the street to
more of a storefront where thesame thing happened.
They still executed a chickenso we could eat it, but they did
(06:21):
it behind the wall for us, sowe didn't see it happen and they
say it's just things like thatthat make me think.
But I'm just not strong enoughbecause I just love the taste of
meat so much and we deal withthe hormones and stuff, because
we live in rural Canada and soall of our meat comes within
like a 50 kilometer radius fromus.
So it's all grass-fed, it's alllocal farms and the way I look
(06:44):
at that there is the cows thatwe eat have a really, really
good life.
They just have one bad day.
They're not in the concentratedanimal feeding operations where
they're all crammed in, they'refree range.
They have a great life and thenone day they have a bad day.
But that's how that works.
Speaker 2 (07:05):
I am not a judgmental plant-based person and that is
a reason why I don't call myselfvegan, so I'm not very
judgmental.
Apart from two of my friends,no one in my life is plant-based
.
They accept who I am and Iaccept them as they are.
Live and let live.
Speaker 1 (07:21):
Exactly, Exactly, but I do wish I was a little bit
more plant-based like Sam's.
I judge myself.
I'm like if you can't kill ananimal, then you shouldn't eat
an animal.
That's kind of how I look at it.
Anyways, as we've talked aboutoffline, my wife said in a
(07:41):
question so what events do youdo?
Speaker 2 (07:44):
So I'm going to the discharge and I'm not a jumper,
but I'm into the discharge, Justlocal, small level ones.
But there's something I reallyenjoy.
It's something I do for joy,not something I try to keep but
basically keep mycompetitiveness out of it.
Speaker 1 (08:07):
Oh, that's good, yeah , yeah, yeah.
If it's not fun, why do itright?
All right, so let's get on tothe business side of things.
So I'm a little bit curious asto what motivated you to become
an entrepreneur, a businessowner, and have you had any
regrets since making thatdecision?
Speaker 2 (08:25):
So what motivated me to become an entrepreneur was I
started my life in a corporateworld and I was working such
long hours and a part of me wasgoing that I'm doing all this
work to create a legacy forsomeone else rather than
(08:49):
investing this time in creatingmy own legacy, and also the fact
that to have basically controlover my own destiny in terms of
time and money.
Of course, as we all know, beinga person and having your own
business, it doesn't mean thatyou work to us on laptop, how
(09:10):
some influencers and Instagramwould have you believe, and then
sit on a beach the whole day.
Basically, you never take a dayoff.
That was my first realization,because you are constantly
working.
It's not like, oh, I have 30days of annual entitlement for
leave and I'm going to take thatand someone else will do my job
.
You're always working, but noregrets.
(09:32):
I have no regrets.
I think that that was the bestdecision of my life.
And it takes a lot of time.
It takes a lot of effort.
Sometimes it can be a lonelyjourney, because when you're
doing something and somethinggoes wrong, you don't have a
team or a boss to bounce ideaswith, but it's worth it.
Speaker 1 (09:57):
Before I became a business owner or entrepreneur
and worked for myself, I had abunch of really cool jobs.
I was a firefighter, I was aparamedic, international white
water raft guide, I was alifeguard Really cool jobs.
But one summer I worked in acorrugated box factory and my
job was to pour wax on top ofcardboard so that it could be
used in fruit boxes, and it wasjust a blue collar job.
(10:18):
But here's the thing about thatjob I worked my eight hour
shift and I clocked out and Iwas done.
Not a thought about that jobentered my mind the whole time.
I was off the weekend.
Not a thought about that jobentered my mind.
And so many people think it'slike you were saying it's so
great to be an entrepreneur andit is because there is a lot of
(10:41):
freedom but there's also a lotof constraint with it.
Like I say, there's very fewminutes in my day when I'm not
thinking about my business or myclients' businesses.
My brain is always turning andwe do vacation a lot.
We're pretty fortunate.
We go on like three or four atleast week long vacations away
from home a year, but almostevery day on vacation I work one
(11:02):
or two hours in the morning andit works at well because my
wife likes to sleep in.
So while she's sleeping, I justget online and I do one or two
hours work.
But yeah, it is something thatis an ongoing thing.
That you don't get the samebreaks from a, from a JOB, for
sure, yeah.
So do you have any regrets fromfor becoming a business owner?
Speaker 2 (11:23):
No, All right.
Speaker 1 (11:29):
Yeah, I think I think most of us yeah, we and I when
I'm working, on vacation, I'mworking, but I kind of I want to
do it.
It's not that I have to do itmost days, it's like I want to
do it, it's something I enjoydoing, so that that makes a
difference too.
So I'm wondering if you canshare an interesting story about
a major challenge you faced inyour business and what you did
(11:52):
to overcome that.
Speaker 2 (11:53):
I Think like the one of the biggest challenge which I
experienced in my business wasalways changing my relationship
with money, and that's what I do.
And the challenge was this factwe all have what I call like
(12:15):
our inner money blueprint, whichare basically our thoughts and
our beliefs and our subconsciousfeelings and beliefs we have
about money which we haveaccumulated.
Some of them we are aware of,some of them we are not, and and
it's almost like a thermostat.
So your thermostat can be setat, let's say, five thousand
(12:38):
dollars a month.
You can easily make up to fivethousand dollars a month doing
whatever you are doing, but toreach that next level Use
trouble because your thermostatis not set to that level.
It's almost like having asoftware program and when you
(12:58):
print a certain output comes out.
And it was the biggest challengeI faced was Basically changing
my inner thermostat to base to ahigher level of Income so I can
basically start reaching thathigher level of income.
(13:18):
And I had to do a lot of innerwork on it.
There's exchange, do a lot ofinner work to change my, my
beliefs, my inner money blocks,what, how I was sabotaging
myself from reaching that thatfigure and being really honest
(13:40):
with myself, and often you haveto pull up sometimes beliefs and
memories which are not veryeasy to deal with, but I so I
did that and it worked, and italso gave me a lot of confidence
that If I can do thistransformation for my own cell,
(14:01):
I can do it for my clients.
Speaker 1 (14:04):
Okay, awesome.
So as we talked about, I think,maybe on your podcast or at
another time, I I definitelyhave those same limiting money
beliefs.
So how can you help me and thepeople listening right now with
what's one thing I can startdoing every day?
And I'm gonna ask a similarquestion at the end of the
podcast, but, but now we're herelike what's one thing I can
(14:25):
start doing every day to startchanging my money belief.
Speaker 2 (14:29):
Okay, this is one exercise.
It's so powerful and Listen tome, don't judge me I Want you to
sit down and start going, sinceyou were a child, about all
(14:50):
your memories, about money andmemories which bring a negative
emotion.
It can be smallest of things,like how you were denied a toy
when you were a child, or howyou would deny pocket money, or
sometime when you didn't get araise.
Go through everything, like me,as as comprehensive list as you
(15:12):
can and, once you have made thelist, start going through each
of them one by one, and gothrough each memory.
Remember it, read it out,remember what happened and then
Tell that memory, tell thatperson, and often it's telling
(15:34):
yourself that I forgive you,thank you, I'm sorry, I love you
.
Basically, you are releasingall the negative attachment you
have to that memory and Oftenyou will find out the person you
are forgiving the most isyourself.
It can be the fact that I madea bad investment, I put too much
(15:55):
money on my credit card, Ispent too much money, and Some
memories you will be able torelease immediately and and some
will take you will have to keepcoming again and again and
again, and Once you start doingit, I can promise you you will
(16:16):
feel a shift in your energy andyou will Find start finding
opportunities where you haven't.
I'll give an example.
I I usually do this exerciseonce, at least once a month, but
I didn't do it last month and Iwas feeling a bit awkward.
And then I did it, like earlierthis week.
I didn't spend as much as themas I should have, and since then
(16:40):
I've had Received opportunityto come as a guest speaker and
our online summit.
There was someone who was notreplying to my emails, so
suddenly replied there was a,there was a lead who was not
replying to me and suddenlyshe's like oh, I'm still
interested in your program, butif you've just started doing it,
mike, I'll challenge you to doit.
(17:00):
Invest one hour every day fornext 30 days and then tell me
how you're fine, how how you getalong and what happens in your
life.
It is very powerful.
Speaker 1 (17:13):
Okay, cuz I've got a sorry, go ahead.
Speaker 2 (17:16):
You know, go on, are there's?
There's other, a much easierexercise you can do, but it's
not as powerful as this one.
Speaker 1 (17:23):
Okay, cuz I want to give you one of mine and cuz so
I'm Canadian, I grew up inCanada, and if you're a Canadian
boy, you have to play hockey.
It's just our culture, right,you know.
But my father isn't a sportsoriented guy I and so when all
of my buddies were playinghockey and I asked if I could
(17:44):
play hockey, my parents said, oh, we can't afford the equipment,
we can't afford all this stuff.
And the reality is is we alllive in the same neighborhood
and my parents made as muchmoney as all of my friends did,
but I was told that we couldn'tafford to play hockey, and so
for me to grow up as a youth anda teenager as an outsider, not
(18:06):
being a, played hockey, that hada huge impact on my life, right
, and so I think if I have anymoney issues, there's a good
chance it might come from that,because this we can't afford.
It Altered my life in such aprofound way.
Speaker 2 (18:20):
Yeah, so that is the biggest memory, and you will
find that Something like thisyou will not be able to release
in or forgive in one go andmaybe the person need to forgive
is your parents there.
But Keep going at it again andagain and, believe me, it will
work and it's quite funny that.
(18:41):
And once you start making list,you will find a lot of things
and something will come.
You will have things like oh,like a very close friend of you
or something like, and no memoryis Relevant if it still invokes
a negative feeling or anystrong feeling.
That means that it is stillImpacting you somewhere.
(19:03):
So it can be like last, when Iwas doing it this week, I came
out with this thing that this isa lovely, lovely, lovely friend
of mine and I, like, I pay, ILend her some money it was not
even a big amount and I'm likeshe hasn't repaid it back yet.
And it was.
Of course, I was not thinkingabout it, but it was there
(19:26):
because it came out and I was soannoyed I'm like, why hasn't
she paid it, paid me back yet,like yet.
So it's no, you will find whenyou start doing it, things come
out of when you did not get araise.
Oh, when you were like I was inthe restaurant and they charged
me too much.
As I said, this no memory.
It is no right or wrong.
Care.
If it invokes a strong emotionin you, that means that it's
(19:49):
something which needs to bereleased.
One of my when you know theBarbie, the movie, when it out
and when I saw the promo, one ofmy first maybe Strangely slight
yours, was that, like wheneversome little girl Asking my
parents that I wanted you knowthat her whole house, yeah, hug,
(20:13):
pardon, and everything.
I'm like I wanted it and my momwas like no, it's too expensive
, like we can't, we can't haveit right and and that was the
first man.
As soon as I saw the barbiespromo, that was the first memory
came up that, oh, I was notallowed to have a house as a
child.
Speaker 1 (20:34):
Wow, that's pretty profound as well, yeah.
Speaker 2 (20:40):
I do try doing it, you will find out.
It will, it will, it willdefinitely, definitely, in fact,
you.
Speaker 1 (20:47):
Okay, so I'm gonna include this exercise in the
show notes.
So what I do?
So so we think about the this,the memory, money related memory
.
Then what do we do?
There's like those four things.
Speaker 2 (20:56):
Yeah, so first step, first write down all money rated
memories since you were a childto Whatever you know to now
present.
There's no right or wrong, ifit may, if it invokes a emotion
that mean it is something stillimpacting you.
Okay, it doesn't have to be aessay, you can just say when my
(21:21):
mom did not let me buy Barbie'shouse.
Okay oh, when I was not allowedto join the hockey team.
Okay then, once you've made thelist, start going from the top
of the list to the end of thelist, each memory, go through it
, remember what happens and thenforgive the memory, the forgive
the person, forgive yourself.
(21:42):
Oh, you do.
You do this by saying I Forgiveyou, thank you, I'm sorry, I
love you.
Speaker 1 (21:52):
Okay, those are the four things I was thinking of.
Why?
Speaker 2 (21:56):
I mean that's.
Speaker 1 (21:58):
The half of the half of Hono no.
Speaker 2 (22:00):
No, I'm a corner.
Yeah, then the third step isuse, strike it out and and you
repeat it, some memories, youwould be able to release them
immediately.
Some you'll have to, you know,do this fight if you like, come
back for it again and again,maybe for a month, month, but
(22:22):
keep doing this and Try goingthrough the list every day for
next 30 days and see if there'sanything else you want to add,
because something you make comeup like.
Go through the list and itemsthat you have and see how you
get along.
Speaker 1 (22:39):
Okay, yeah, I'm, I will do those things.
That's awesome.
Thank you so much for sharing.
Okay, so I was wondering You'vealready shared some good
stories, but can you share likeone interesting story about a
major challenge either you facedor one of your clients faced in
your business and what did youdo to overcome that?
Speaker 2 (22:59):
Yeah, sure.
So one of my clients she'slovely, she's actually, she's
also Canadian and she for her,the biggest challenge was this
that I do a lot of work withmoney personality, so we all
have different money personality.
Your money personality isbasically a bit like you know,
(23:20):
like you know about ENFP and JPor this personality system.
Speaker 1 (23:26):
My breaks.
Speaker 2 (23:29):
Yeah, yeah, my is break.
Yeah, I'm a ENFP, my breaksystem.
But it's like it's a system ofpersonalities which is just your
money personality how yourelate to money.
So, like my is break is how youcommunicate and discuss how you
do work.
But many personalities like howyou relate to money, and they
have many personalities and weall fall under one of them.
(23:52):
She is what I call a carer.
Where people are, they justthey're the other people who use
money as a tool to care forothers and they're only
comfortable if they're usingmoney to take care of others and
not to spend them.
And she's a carer and she was.
Basically she wanted to starther own business but all the
(24:16):
money she had, she had given itas loan or load it out to her
different friends who were notpaying it back.
So she was like I had thismoney and she bought it because
she was made redundant as a partof the Renan C settlement, but
it's all.
I've given it all out and I waslike why don't you go and ask
(24:40):
for it back?
She's like I can't.
They're my friends.
And it was really challengingbecause I had to make her do
something with that, totallyagainst her personality, for her
own good and really coach heron how she can go and ask for
(25:01):
money back without it impactingher self esteem, because as a
carer, her self esteem is basedon caring about people.
And how I had to go about herwas telling that like imagine,
once you have that money and youinvest that money.
And she wanted to open becauseshe's a carer.
(25:21):
Of course her business wasabout well being and taking care
of people and she wanted toopen like a yoga center where
people can meditate, get some doyoga, get some help if they are
depressed.
So I had to basically reallyshow her the wider picture and
(25:41):
tell her that yes, you aretaking money back from those
people, but think about how manymore people you'll be able to
help, I care about and take careof if you basically open this
center, how many more peopleyou'll be able to look after.
And that analogy kind of gother through.
(26:02):
And she did not still takemoney back from all of them.
Like couple of her friends whowere just gotten divorced and
one was one had lost her job.
But she did get the most of itback and she did open her center
and it is doing well.
So that was really, reallychallenging because I was and
(26:24):
I'm sure you do it in your fieldalso like sometimes you have to
make people do things which goagainst what their basic
instinct is.
But you can as a coach, you cansee how it's something they
have to come out of theircomfort zone to do to make that
wider impact and to grow intotheir full potential.
Speaker 1 (26:47):
So I'm going to have to introduce you to Riza
Hosbrook.
I interviewed her.
She's the dragon whisperer andshe helps people with their
mindset.
Anyway, she told me exactlywhat I interviewed her this
morning and she talked aboutfour countries that your mind
lives in.
And the first country is where Iwin and you lose.
(27:08):
That's like a criminalmentality, like I'm just like
stealing from everybody all thetime.
It's not very good, socriminals and sociopaths and
psychopaths live there.
And then there's the othercountry where we both lose, and
that's a completelydysfunctional relationship,
dysfunctional country.
And then there's the countrythat you're speaking of, that I
also live in.
That's where you win and I lose.
(27:29):
That's what your friend wasdoing.
She was lending out the money,they had the money and she was
losing.
And then there's the countryand I forget what she called it
but everybody, everybody wins.
But she says there's a passportto get into that country and
usually there's some short termpain to experience that long
term gain, and so that's whatyour friend had to go through.
(27:51):
She had to go through like thediscomfort of asking for the
money back and everybody won inthe end when she did that.
But you have to go through thatshort term discomfort to make
it happen.
Speaker 2 (28:03):
Yeah, and it's very funny.
I read the research a few yearsback actually, about how they
did this research.
They put some kids into,divided them into two groups and
they left a chocolate in frontof them and said that if you eat
(28:25):
it now, then you eat it, but ifyou don't eat it for next three
hours then you will get to goto I think it was a park or a
Disney Disneyland or somewhere.
And they found out that kidswho kind of looked at the long
term thing and did not eat thechocolate when they as adults,
(28:46):
they were more successful ratherthan the kids who just went in
for the short term gain and theywere like I'm going to eat the
chocolate.
Speaker 1 (28:53):
Oh, interesting, Very cool.
So let me see here.
What can I ask you next?
How does your money, how sorry,how does your money mindset
help people break through to thenext level of income?
Speaker 2 (29:13):
Such a great question .
So, basically, what happens isthat our mindset is whether it's
about money or anything else,it's just, it's a combination of
thoughts, beliefs and feelingswhich we have about a certain
topic and in this case it'smoney and, as we all know that,
(29:35):
our thoughts, in fact, arebeliefs.
Our beliefs impact our feelingsand our beliefs also impact
what the action take, or whataction we take in the world, and
that basically then ends upimpacting our reality and your
money.
your money mindset is basicallythe thought, these thoughts,
(29:57):
beliefs and feelings some ofthem at subconscious level,
which you have about money, andoften it is you would have money
blocks and whichever whichwould be stopping you from
reaching the next level ofincome.
And when I say money blocks, itcan be things, thoughts which
(30:20):
you have which you hold aboutmoney, things like the fact that
money is hard to get by.
Oh, it can be fear.
So example like a lot of womenfeel that if I become, if I earn
a lot, then I'll be earningmore than my husband's.
I actually don't want to dothat.
Or my friends won't like me.
Or a very big fear I often comeacross is people think that if
(30:43):
I become rich, then people willeither not like me or they'll
only want to be my friendsbecause they want something from
me.
So I better off becoming rich.
Or some people think, likeespecially people who have seen
their parents work very hard,that money means hard work.
So like, if I want to earn alot of money, that means I have
(31:03):
to give up on time with myfamily or my loved ones and
there is fear of failure that Iactually don't want to become
successful, because beingsuccessful comes with the
responsibilities or people willstop liking me.
And what all of this does isthis person.
It sabotages you, stops youfrom reaching the next level of
(31:27):
income and you don't evenrealize it, but you are actually
somehow stopping yourself.
And secondly, I will retouch onit sets.
It sets your inner thermostat,money thermostat, so it's like
you can easily reach, let's say,$7,000 a month.
Whatever job you do, you'll beeasily getting $7,000 a month,
or it can be anything.
It can be in personal level.
(31:48):
But to reach that next level ofincome, you struggle with that
because you need to set yourinner money blueprint or your
inner thermostat to that nextlevel of income.
And you do this by doing thatin our work finding where the
blocks are, removing where theblocks are.
And there are a lot of ways youcan do that.
(32:10):
You can do the exercise which Ijust told Mike, or you can do
some NLP exercises.
You can.
I also have a very easy and funmethod, which I'll touch on
later, which I call is writingevidence journal, and or you can
do things like hypnosis if youbelieve in all those things.
But it is changing thosebeliefs and once you change,
(32:36):
once you change that belief andyou set your thermostat next
level of income, and you willfind that you reach that level.
But to reach the level afteragain you will have to do that
work.
So most of the people who arereaching one level after the
other, they are doing this workliterally every day to reach, to
break through to next level.
(32:56):
So, for example, let's takesomeone like Bill Gates.
His thermostat is probably setat like billion.
So whatever he do, he will makethat billion dollars because
that's what his thermostat isset to Like.
If he has a 100,000 or 200,000year he would consider himself a
(33:17):
failure because for his moneythermostat that's really low.
But for most of us we'll belike very pleased with it.
So it is doing that level ofwork and you have to keep doing
it every day.
Like most of the people I'dspeak to, the ones who are
really doing well, theyliterally do this work every day
(33:38):
and we all have to keep doingthis work every day.
The evidence journal this isreally fun way of changing your
belief system.
Speaker 1 (33:48):
Yeah, I think that's how I want to end.
So you already gave us the oneexercise to do, and I always
like to end with a strong actionstep, so let's end with the
evidence journal.
So what do we do for that?
Speaker 2 (33:59):
So for evidence, journals.
So there are two parts of theprocess.
So first is, first thing in themorning, don't look at your
phone, don't look at anything.
Get a cup of coffee or tea orwhatever you drink for sitting
in the morning champagne, Idon't know some people.
You take two A4 pages I thinkyou call them A4, the big ones,
(34:25):
the big notes, the pads and all.
So take two A4 pages and startwriting money is and again, no
right or wrong, it's justliterally like word vomit on the
page.
Whatever the first thing whichcomes from your head money is
bad, money is good, money is thesource of all evil, money
(34:47):
source of all good.
Write at least three, one, two,three sites of the A4 page.
Again, don't judge yourself,don't tell yourself this is the
right thing, wrong, think.
Just write the first thing whichcomes in your head and then,
when you go through it, you willfind there would be one very
striking, one or two verystriking patterns on your
(35:08):
thoughts about money.
So it can be something likemoney is bad or it can be
something like money is hard toget.
Find out what are the two ofyour most biggest beliefs about
money.
So, once you have found them,turn them into a more empowering
belief.
So, for example, if yourbiggest belief, which comes in
(35:29):
it, is that money is very hardto get, you can convert it into
money, is money comes easily tome or money is very easy to get
whatever works for you.
Speaker 1 (35:38):
Okay.
Speaker 2 (35:40):
Then, once you have this very empowering belief,
which is what you want to see,start, get a small notebook or,
like you can, you can use yourphone to take like, write the
notes there and write theevidence every day that this is
true.
So say that money comes veryeasily to me and the evidence
(36:02):
doesn't have to be big, it canbe and doesn't have to seems
like evidence to anyone else.
It can just seem like evidenceto you.
It can be like oh, I got a 50pdiscount on my coffee.
Oh, I got this free gift.
Oh, this person bought me tea.
So it can be what seems likeevidence to you.
It doesn't have to be, itdoesn't have to appeal to me or
(36:24):
to anyone else.
So and write at least threeevidence every day.
So, like money is money comesvery easily to me because, one,
I got a discount today tosomeone.
Give me a gift.
Three, a new client inquired.
And try again doing this for 30days without a gap and you would
see that you have changed yourbelief.
(36:46):
And there's a scientific reasonbehind it, because our brain
believes things it sees evidenceof and usually when some Okay,
not working out, we are seeingevidence of it not working out.
So if I don't have clients, I'mseeing the evidence of the fact
I'm not getting calls, I'm notgetting paid, I don't have
clients and my brain isbelieving this.
(37:06):
So what we are doing is thisthat to trick a brain into
believing what you wanted tobelieve, we are making it.
See a I see different evidence.
So there's actually like this,there is psychology behind it,
and if you see something likeevidence which doesn't support
what you want to believe, eitherignore it or explain it away.
(37:29):
That, oh, this is actually justexplain it in a way to your
brain that it, in light of yournew story, which you want your
brain to believe and it usuallytakes 30 days to reprogram like
a normal standing belief.
It's a very deep standingbelief.
It will take you longer, butsee what happens after 30 days
and, as I said, it is up,there's a scientific logic
(37:49):
behind how your brain wouldbelieve this.
So, step one find out whatmoney you bought.
You think about money bywriting money is in a paper.
Step two, find which is themost common pattern.
Step three, turn it, turn yourlimiting belief into a firing
belief.
And step four, start seeingevidence of it everywhere and
(38:12):
write at least three evidence onin a notebook or on your phone.
And step five, do it for 30days.
Speaker 1 (38:20):
Cool, I will get to work on those homework
assignments.
Thanks, sam, I'll check on you.
Speaker 2 (38:27):
We are friends now.
I'll bug you every Sunday.
Speaker 1 (38:31):
That would be terrific.
I need that accountability.
Speaker 2 (38:34):
I'll put a reminder on the phone now.
Speaker 1 (38:37):
Sweet.
So if people wanted to learnmore about what you do or get
some help from you, how wouldthey best reach out to your?
Contact you or follow you orwhatever?
Speaker 2 (38:47):
So the best way to reach out to me would be either
to email me at Samira, atSamiraSingForgecom.
I am, I live in London, I'm aprivate I so I'm working the UK
timing, but I would apply to youas soon as I can they can.
You can also follow me onInstagram at
inhersuccessfulchoose, which isthe name of my company and my
(39:11):
business, and I love to hearfrom you.
My Instagram page actually hasa free quiz, which is where you
can find your money personalityby taking that, and I'm sure
Mike will share the link to it.
You can also do that if youwant to know a bit more about
your personality.
Speaker 1 (39:31):
Awesome.
Yeah yeah.
Those definitely put all theall your contacts in the podcast
notes and also on the YouTubesite.
So perfect.
I'm so glad I was able to speakto you today, Sam.
This is helpful.
Speaker 2 (39:45):
Thank you so much, mike, and again, I'm honored to
be part of your amazing podcast,and Mike is so unique, he has
so much integrity and he's sucha very different person, so I'm
truly honored to be a part ofhis amazing family.
Speaker 1 (40:02):
Oh, thanks for the kind words.
All right, sam, so we'll wrapup for today, but you and I will
stay in contact and stayfriends for a long time to come.
Speaker 2 (40:10):
Yes.
Speaker 1 (40:13):
And that is a wrap for this episode of Because
Business is Personal.
Thanks for joining us and don'tforget to take advantage of my
two special offers.
First, you can get a free copyof my best-selling book,
empathic Marketing.
You just pay for the shipping.
Or you can have 50% discount onmy Gap Analysis session with
(40:33):
the coupon code.
Podcast Just head over towwwBecauseBusinessIsPersonalcom
or check the show notes fordetails.
If you've enjoyed today'sepisode, please don't forget to
follow, subscribe, leave areview and share the podcast
with others who might benefit.
Your support means the world tous, so stay tuned for our next
(40:56):
episode, where we'll continue todelve into the intersection of
empathy and marketing strategy.
Remember, because Business isIndeed Personal, every
Connection Counts.
Until next time, see you then.
Hey, welcome to the Because Business is Personal
podcast, the podcast whereempathy meets marketing strategy
.
I'm your host, mike Caldwell,but I'm also known as the
marketing medic.
Now, the reason for that isbecause, before becoming a
marketing strategist, I actuallyworked as a paramedic for 12
years, and it was during thattime that I realized how
(00:20):
important it was to trulyunderstand the problems your
patient was facing before youstarted providing treatment.
And it's this sameunderstanding, the same empathy,
is just as crucial when itcomes to understanding our
prospects and making sales, andthat's why, in each episode,
we'll dissect the art ofempathic marketing, exploring
(00:42):
how top professionals infuseempathy into their strategies to
build stronger relationships,boost their sales and make a
lasting impact.
So buckle up and prepare toturn up the dial on your
marketing effectiveness.
As we gear up to dive deeperinto the realm of empathic
marketing, I'd like to share acouple of special offers with
(01:03):
you.
First, you can get a free copyof my international bestselling
book Empathic Marketing.
You only need to cover the costof shipping.
Reading this will provide youwith a much more in-depth
understanding of theempathy-based marketing approach
that we explore in this show.
Next, I'm offering a 50%discount on a transformative
(01:23):
30-minute gap analysis sessionwith me.
Reading this session willidentify the hurdles in your
marketing efforts and togetherwill develop an actionable
roadmap aimed at winning youmore clients and making you more
sales.
Just visit my website,wwwbecausebusinessispersonalcom
(01:44):
to grab your book or use couponcode podcast to take advantage
of my gap analysis offer.
So why wait?
Let's start turbocharging yourmarketing strategy today.
Now let's get started with ourepisode.
Hey everyone, today we've gotSam on the show with us.
Sam is a business strategist, amoney mindset coach and an
(02:07):
author based in London.
She helps women break throughto six figures and transform
their relationship with money.
Her expertise is to empowerbusiness owners to create an
authentic six-figure businessaligned to their values and
individual money personality, sothey can create freedom in
their lives and leave theirunique mark on the world.
(02:28):
She also has a book calledMoney Mastery on creating a
business aligned with your moneypersonality, coming out later
in the year.
There's a few different waysyou can connect with her on
Instagram and website, butthey're long URLs so I will put
those in the show notes.
So, without further ado, let'swelcome Sam to the show, hi.
Speaker 2 (02:51):
Mike, it's my fly show to be here.
I'm absolutely thrilled to bepart of your fabulous podcast
and in front of your amazingaudience, yeah.
Speaker 1 (03:05):
Well, thanks again for being here.
As you know, the podcast isBecause Business is Personal and
my book is entitled EmpathicMarketing, so I'm all about the
personal side of things.
So let's get started withsomething non-business related
about you that our listeners mayfind like either interesting or
quirky.
Speaker 2 (03:26):
Well, the most quirky thing about me is that, firstly
, I am plant-based, which wasquite quirky when I became
plant-based eight years back.
Now everyone is plant-based.
And secondly, I lovehorse-riding.
I am a very avid historian anda good one, but I learned to
(03:48):
ride as I do and that was, to me, the first thing when people
tell you that you can't do,because people will always tell
you that you cannot learn toride a horse and become a good
rider, because if your factorcomes in but I did it, so I'll
tell everyone that if someone'stelling you you can't do
(04:09):
something, regardless of how oldor how young you are, this is
your sign that go and prove themwrong.
Speaker 1 (04:17):
Oh, that's perfect.
So two things on that.
So first, what motivated you tobecome plant-based?
Speaker 2 (04:26):
So when I initially became plant-based it was
because of health reasons.
I lived in Netherlands for acouple of years and I kind of
became aware about all thechemicals and hormones which go
from meaging to a body and Igained a lot of weight when I
was there and I've always been avery thin girl and I started
(04:50):
reading about it and I found outthat it was because how my body
was reacting to all thehormones which were there in the
meat and then that kind of mademe interested in reading more
about it.
But then as I read a bit moreabout it, I kind of got into.
I read about the environmentand also the animal welfare
(05:12):
aspect.
Speaker 1 (05:15):
Okay, because I personally feel like a huge
hypocrite, because I'm theworld's biggest animal lover.
I love animals so much, like wehave five dogs, three horses,
two pygmy goats, we have afamily of pet foxes that we feed
every day, and I just loveanimals so much.
Yet I still eat meat.
And it's just like I say, Ihave an inner conflict because I
(05:38):
couldn't imagine myself killingan animal to eat it.
But you know, if it's done andactually this happened to me so
I did some volunteer work inGuyana, south America.
I was there for three months andour organization would give us
like $5 a day to go to themarket to buy food, and every
once in a while they'd give us alittle bit extra money to buy
some meat.
And so we went to the marketand we were going to buy a
chicken.
(05:58):
And there's one place that hadthe live chickens.
We're like, yeah, we'd like achicken.
And one of the guys justgrabbed a chicken and was about
to break his neck in front of usand we're like, no, you don't
stop.
And so what we ended up doingwas we went down the street to
more of a storefront where thesame thing happened.
They still executed a chickenso we could eat it, but they did
(06:21):
it behind the wall for us, sowe didn't see it happen and they
say it's just things like thatthat make me think.
But I'm just not strong enoughbecause I just love the taste of
meat so much and we deal withthe hormones and stuff, because
we live in rural Canada and soall of our meat comes within
like a 50 kilometer radius fromus.
So it's all grass-fed, it's alllocal farms and the way I look
(06:44):
at that there is the cows thatwe eat have a really, really
good life.
They just have one bad day.
They're not in the concentratedanimal feeding operations where
they're all crammed in, they'refree range.
They have a great life and thenone day they have a bad day.
But that's how that works.
Speaker 2 (07:05):
I am not a judgmental plant-based person and that is
a reason why I don't call myselfvegan, so I'm not very
judgmental.
Apart from two of my friends,no one in my life is plant-based
.
They accept who I am and Iaccept them as they are.
Live and let live.
Speaker 1 (07:21):
Exactly, Exactly, but I do wish I was a little bit
more plant-based like Sam's.
I judge myself.
I'm like if you can't kill ananimal, then you shouldn't eat
an animal.
That's kind of how I look at it.
Anyways, as we've talked aboutoffline, my wife said in a
(07:41):
question so what events do youdo?
Speaker 2 (07:44):
So I'm going to the discharge and I'm not a jumper,
but I'm into the discharge, Justlocal, small level ones.
But there's something I reallyenjoy.
It's something I do for joy,not something I try to keep but
basically keep mycompetitiveness out of it.
Speaker 1 (08:07):
Oh, that's good, yeah , yeah, yeah.
If it's not fun, why do itright?
All right, so let's get on tothe business side of things.
So I'm a little bit curious asto what motivated you to become
an entrepreneur, a businessowner, and have you had any
regrets since making thatdecision?
Speaker 2 (08:25):
So what motivated me to become an entrepreneur was I
started my life in a corporateworld and I was working such
long hours and a part of me wasgoing that I'm doing all this
work to create a legacy forsomeone else rather than
(08:49):
investing this time in creatingmy own legacy, and also the fact
that to have basically controlover my own destiny in terms of
time and money.
Of course, as we all know, beinga person and having your own
business, it doesn't mean thatyou work to us on laptop, how
(09:10):
some influencers and Instagramwould have you believe, and then
sit on a beach the whole day.
Basically, you never take a dayoff.
That was my first realization,because you are constantly
working.
It's not like, oh, I have 30days of annual entitlement for
leave and I'm going to take thatand someone else will do my job
.
You're always working, but noregrets.
(09:32):
I have no regrets.
I think that that was the bestdecision of my life.
And it takes a lot of time.
It takes a lot of effort.
Sometimes it can be a lonelyjourney, because when you're
doing something and somethinggoes wrong, you don't have a
team or a boss to bounce ideaswith, but it's worth it.
Speaker 1 (09:57):
Before I became a business owner or entrepreneur
and worked for myself, I had abunch of really cool jobs.
I was a firefighter, I was aparamedic, international white
water raft guide, I was alifeguard Really cool jobs.
But one summer I worked in acorrugated box factory and my
job was to pour wax on top ofcardboard so that it could be
used in fruit boxes, and it wasjust a blue collar job.
(10:18):
But here's the thing about thatjob I worked my eight hour
shift and I clocked out and Iwas done.
Not a thought about that jobentered my mind the whole time.
I was off the weekend.
Not a thought about that jobentered my mind.
And so many people think it'slike you were saying it's so
great to be an entrepreneur andit is because there is a lot of
(10:41):
freedom but there's also a lotof constraint with it.
Like I say, there's very fewminutes in my day when I'm not
thinking about my business or myclients' businesses.
My brain is always turning andwe do vacation a lot.
We're pretty fortunate.
We go on like three or four atleast week long vacations away
from home a year, but almostevery day on vacation I work one
(11:02):
or two hours in the morning andit works at well because my
wife likes to sleep in.
So while she's sleeping, I justget online and I do one or two
hours work.
But yeah, it is something thatis an ongoing thing.
That you don't get the samebreaks from a, from a JOB, for
sure, yeah.
So do you have any regrets fromfor becoming a business owner?
Speaker 2 (11:23):
No, All right.
Speaker 1 (11:29):
Yeah, I think I think most of us yeah, we and I when
I'm working, on vacation, I'mworking, but I kind of I want to
do it.
It's not that I have to do itmost days, it's like I want to
do it, it's something I enjoydoing, so that that makes a
difference too.
So I'm wondering if you canshare an interesting story about
a major challenge you faced inyour business and what you did
(11:52):
to overcome that.
Speaker 2 (11:53):
I Think like the one of the biggest challenge which I
experienced in my business wasalways changing my relationship
with money, and that's what I do.
And the challenge was this factwe all have what I call like
(12:15):
our inner money blueprint, whichare basically our thoughts and
our beliefs and our subconsciousfeelings and beliefs we have
about money which we haveaccumulated.
Some of them we are aware of,some of them we are not, and and
it's almost like a thermostat.
So your thermostat can be setat, let's say, five thousand
(12:38):
dollars a month.
You can easily make up to fivethousand dollars a month doing
whatever you are doing, but toreach that next level Use
trouble because your thermostatis not set to that level.
It's almost like having asoftware program and when you
(12:58):
print a certain output comes out.
And it was the biggest challengeI faced was Basically changing
my inner thermostat to base to ahigher level of Income so I can
basically start reaching thathigher level of income.
(13:18):
And I had to do a lot of innerwork on it.
There's exchange, do a lot ofinner work to change my, my
beliefs, my inner money blocks,what, how I was sabotaging
myself from reaching that thatfigure and being really honest
(13:40):
with myself, and often you haveto pull up sometimes beliefs and
memories which are not veryeasy to deal with, but I so I
did that and it worked, and italso gave me a lot of confidence
that If I can do thistransformation for my own cell,
(14:01):
I can do it for my clients.
Speaker 1 (14:04):
Okay, awesome.
So as we talked about, I think,maybe on your podcast or at
another time, I I definitelyhave those same limiting money
beliefs.
So how can you help me and thepeople listening right now with
what's one thing I can startdoing every day?
And I'm gonna ask a similarquestion at the end of the
podcast, but, but now we're herelike what's one thing I can
(14:25):
start doing every day to startchanging my money belief.
Speaker 2 (14:29):
Okay, this is one exercise.
It's so powerful and Listen tome, don't judge me I Want you to
sit down and start going, sinceyou were a child, about all
(14:50):
your memories, about money andmemories which bring a negative
emotion.
It can be smallest of things,like how you were denied a toy
when you were a child, or howyou would deny pocket money, or
sometime when you didn't get araise.
Go through everything, like me,as as comprehensive list as you
(15:12):
can and, once you have made thelist, start going through each
of them one by one, and gothrough each memory.
Remember it, read it out,remember what happened and then
Tell that memory, tell thatperson, and often it's telling
(15:34):
yourself that I forgive you,thank you, I'm sorry, I love you
.
Basically, you are releasingall the negative attachment you
have to that memory and Oftenyou will find out the person you
are forgiving the most isyourself.
It can be the fact that I madea bad investment, I put too much
(15:55):
money on my credit card, Ispent too much money, and Some
memories you will be able torelease immediately and and some
will take you will have to keepcoming again and again and
again, and Once you start doingit, I can promise you you will
(16:16):
feel a shift in your energy andyou will Find start finding
opportunities where you haven't.
I'll give an example.
I I usually do this exerciseonce, at least once a month, but
I didn't do it last month and Iwas feeling a bit awkward.
And then I did it, like earlierthis week.
I didn't spend as much as themas I should have, and since then
(16:40):
I've had Received opportunityto come as a guest speaker and
our online summit.
There was someone who was notreplying to my emails, so
suddenly replied there was a,there was a lead who was not
replying to me and suddenlyshe's like oh, I'm still
interested in your program, butif you've just started doing it,
mike, I'll challenge you to doit.
(17:00):
Invest one hour every day fornext 30 days and then tell me
how you're fine, how how you getalong and what happens in your
life.
It is very powerful.
Speaker 1 (17:13):
Okay, cuz I've got a sorry, go ahead.
Speaker 2 (17:16):
You know, go on, are there's?
There's other, a much easierexercise you can do, but it's
not as powerful as this one.
Speaker 1 (17:23):
Okay, cuz I want to give you one of mine and cuz so
I'm Canadian, I grew up inCanada, and if you're a Canadian
boy, you have to play hockey.
It's just our culture, right,you know.
But my father isn't a sportsoriented guy I and so when all
of my buddies were playinghockey and I asked if I could
(17:44):
play hockey, my parents said, oh, we can't afford the equipment,
we can't afford all this stuff.
And the reality is is we alllive in the same neighborhood
and my parents made as muchmoney as all of my friends did,
but I was told that we couldn'tafford to play hockey, and so
for me to grow up as a youth anda teenager as an outsider, not
(18:06):
being a, played hockey, that hada huge impact on my life, right
, and so I think if I have anymoney issues, there's a good
chance it might come from that,because this we can't afford.
It Altered my life in such aprofound way.
Speaker 2 (18:20):
Yeah, so that is the biggest memory, and you will
find that Something like thisyou will not be able to release
in or forgive in one go andmaybe the person need to forgive
is your parents there.
But Keep going at it again andagain and, believe me, it will
work and it's quite funny that.
(18:41):
And once you start making list,you will find a lot of things
and something will come.
You will have things like oh,like a very close friend of you
or something like, and no memoryis Relevant if it still invokes
a negative feeling or anystrong feeling.
That means that it is stillImpacting you somewhere.
(19:03):
So it can be like last, when Iwas doing it this week, I came
out with this thing that this isa lovely, lovely, lovely friend
of mine and I, like, I pay, ILend her some money it was not
even a big amount and I'm likeshe hasn't repaid it back yet.
And it was.
Of course, I was not thinkingabout it, but it was there
(19:26):
because it came out and I was soannoyed I'm like, why hasn't
she paid it, paid me back yet,like yet.
So it's no, you will find whenyou start doing it, things come
out of when you did not get araise.
Oh, when you were like I was inthe restaurant and they charged
me too much.
As I said, this no memory.
It is no right or wrong.
Care.
If it invokes a strong emotionin you, that means that it's
(19:49):
something which needs to bereleased.
One of my when you know theBarbie, the movie, when it out
and when I saw the promo, one ofmy first maybe Strangely slight
yours, was that, like wheneversome little girl Asking my
parents that I wanted you knowthat her whole house, yeah, hug,
(20:13):
pardon, and everything.
I'm like I wanted it and my momwas like no, it's too expensive
, like we can't, we can't haveit right and and that was the
first man.
As soon as I saw the barbiespromo, that was the first memory
came up that, oh, I was notallowed to have a house as a
child.
Speaker 1 (20:34):
Wow, that's pretty profound as well, yeah.
Speaker 2 (20:40):
I do try doing it, you will find out.
It will, it will, it willdefinitely, definitely, in fact,
you.
Speaker 1 (20:47):
Okay, so I'm gonna include this exercise in the
show notes.
So what I do?
So so we think about the this,the memory, money related memory
.
Then what do we do?
There's like those four things.
Speaker 2 (20:56):
Yeah, so first step, first write down all money rated
memories since you were a childto Whatever you know to now
present.
There's no right or wrong, ifit may, if it invokes a emotion
that mean it is something stillimpacting you.
Okay, it doesn't have to be aessay, you can just say when my
(21:21):
mom did not let me buy Barbie'shouse.
Okay oh, when I was not allowedto join the hockey team.
Okay then, once you've made thelist, start going from the top
of the list to the end of thelist, each memory, go through it
, remember what happens and thenforgive the memory, the forgive
the person, forgive yourself.
(21:42):
Oh, you do.
You do this by saying I Forgiveyou, thank you, I'm sorry, I
love you.
Speaker 1 (21:52):
Okay, those are the four things I was thinking of.
Why?
Speaker 2 (21:56):
I mean that's.
Speaker 1 (21:58):
The half of the half of Hono no.
Speaker 2 (22:00):
No, I'm a corner.
Yeah, then the third step isuse, strike it out and and you
repeat it, some memories, youwould be able to release them
immediately.
Some you'll have to, you know,do this fight if you like, come
back for it again and again,maybe for a month, month, but
(22:22):
keep doing this and Try goingthrough the list every day for
next 30 days and see if there'sanything else you want to add,
because something you make comeup like.
Go through the list and itemsthat you have and see how you
get along.
Speaker 1 (22:39):
Okay, yeah, I'm, I will do those things.
That's awesome.
Thank you so much for sharing.
Okay, so I was wondering You'vealready shared some good
stories, but can you share likeone interesting story about a
major challenge either you facedor one of your clients faced in
your business and what did youdo to overcome that?
Speaker 2 (22:59):
Yeah, sure.
So one of my clients she'slovely, she's actually, she's
also Canadian and she for her,the biggest challenge was this
that I do a lot of work withmoney personality, so we all
have different money personality.
Your money personality isbasically a bit like you know,
(23:20):
like you know about ENFP and JPor this personality system.
Speaker 1 (23:26):
My breaks.
Speaker 2 (23:29):
Yeah, yeah, my is break.
Yeah, I'm a ENFP, my breaksystem.
But it's like it's a system ofpersonalities which is just your
money personality how yourelate to money.
So, like my is break is how youcommunicate and discuss how you
do work.
But many personalities like howyou relate to money, and they
have many personalities and weall fall under one of them.
(23:52):
She is what I call a carer.
Where people are, they justthey're the other people who use
money as a tool to care forothers and they're only
comfortable if they're usingmoney to take care of others and
not to spend them.
And she's a carer and she was.
Basically she wanted to starther own business but all the
(24:16):
money she had, she had given itas loan or load it out to her
different friends who were notpaying it back.
So she was like I had thismoney and she bought it because
she was made redundant as a partof the Renan C settlement, but
it's all.
I've given it all out and I waslike why don't you go and ask
(24:40):
for it back?
She's like I can't.
They're my friends.
And it was really challengingbecause I had to make her do
something with that, totallyagainst her personality, for her
own good and really coach heron how she can go and ask for
(25:01):
money back without it impactingher self esteem, because as a
carer, her self esteem is basedon caring about people.
And how I had to go about herwas telling that like imagine,
once you have that money and youinvest that money.
And she wanted to open becauseshe's a carer.
(25:21):
Of course her business wasabout well being and taking care
of people and she wanted toopen like a yoga center where
people can meditate, get some doyoga, get some help if they are
depressed.
So I had to basically reallyshow her the wider picture and
(25:41):
tell her that yes, you aretaking money back from those
people, but think about how manymore people you'll be able to
help, I care about and take careof if you basically open this
center, how many more peopleyou'll be able to look after.
And that analogy kind of gother through.
(26:02):
And she did not still takemoney back from all of them.
Like couple of her friends whowere just gotten divorced and
one was one had lost her job.
But she did get the most of itback and she did open her center
and it is doing well.
So that was really, reallychallenging because I was and
(26:24):
I'm sure you do it in your fieldalso like sometimes you have to
make people do things which goagainst what their basic
instinct is.
But you can as a coach, you cansee how it's something they
have to come out of theircomfort zone to do to make that
wider impact and to grow intotheir full potential.
Speaker 1 (26:47):
So I'm going to have to introduce you to Riza
Hosbrook.
I interviewed her.
She's the dragon whisperer andshe helps people with their
mindset.
Anyway, she told me exactlywhat I interviewed her this
morning and she talked aboutfour countries that your mind
lives in.
And the first country is where Iwin and you lose.
(27:08):
That's like a criminalmentality, like I'm just like
stealing from everybody all thetime.
It's not very good, socriminals and sociopaths and
psychopaths live there.
And then there's the othercountry where we both lose, and
that's a completelydysfunctional relationship,
dysfunctional country.
And then there's the countrythat you're speaking of, that I
also live in.
That's where you win and I lose.
(27:29):
That's what your friend wasdoing.
She was lending out the money,they had the money and she was
losing.
And then there's the countryand I forget what she called it
but everybody, everybody wins.
But she says there's a passportto get into that country and
usually there's some short termpain to experience that long
term gain, and so that's whatyour friend had to go through.
(27:51):
She had to go through like thediscomfort of asking for the
money back and everybody won inthe end when she did that.
But you have to go through thatshort term discomfort to make
it happen.
Speaker 2 (28:03):
Yeah, and it's very funny.
I read the research a few yearsback actually, about how they
did this research.
They put some kids into,divided them into two groups and
they left a chocolate in frontof them and said that if you eat
(28:25):
it now, then you eat it, but ifyou don't eat it for next three
hours then you will get to goto I think it was a park or a
Disney Disneyland or somewhere.
And they found out that kidswho kind of looked at the long
term thing and did not eat thechocolate when they as adults,
(28:46):
they were more successful ratherthan the kids who just went in
for the short term gain and theywere like I'm going to eat the
chocolate.
Speaker 1 (28:53):
Oh, interesting, Very cool.
So let me see here.
What can I ask you next?
How does your money, how sorry,how does your money mindset
help people break through to thenext level of income?
Speaker 2 (29:13):
Such a great question .
So, basically, what happens isthat our mindset is whether it's
about money or anything else,it's just, it's a combination of
thoughts, beliefs and feelingswhich we have about a certain
topic and in this case it'smoney and, as we all know that,
(29:35):
our thoughts, in fact, arebeliefs.
Our beliefs impact our feelingsand our beliefs also impact
what the action take, or whataction we take in the world, and
that basically then ends upimpacting our reality and your
money.
your money mindset is basicallythe thought, these thoughts,
(29:57):
beliefs and feelings some ofthem at subconscious level,
which you have about money, andoften it is you would have money
blocks and whichever whichwould be stopping you from
reaching the next level ofincome.
And when I say money blocks, itcan be things, thoughts which
(30:20):
you have which you hold aboutmoney, things like the fact that
money is hard to get by.
Oh, it can be fear.
So example like a lot of womenfeel that if I become, if I earn
a lot, then I'll be earningmore than my husband's.
I actually don't want to dothat.
Or my friends won't like me.
Or a very big fear I often comeacross is people think that if
(30:43):
I become rich, then people willeither not like me or they'll
only want to be my friendsbecause they want something from
me.
So I better off becoming rich.
Or some people think, likeespecially people who have seen
their parents work very hard,that money means hard work.
So like, if I want to earn alot of money, that means I have
(31:03):
to give up on time with myfamily or my loved ones and
there is fear of failure that Iactually don't want to become
successful, because beingsuccessful comes with the
responsibilities or people willstop liking me.
And what all of this does isthis person.
It sabotages you, stops youfrom reaching the next level of
(31:27):
income and you don't evenrealize it, but you are actually
somehow stopping yourself.
And secondly, I will retouch onit sets.
It sets your inner thermostat,money thermostat, so it's like
you can easily reach, let's say,$7,000 a month.
Whatever job you do, you'll beeasily getting $7,000 a month,
or it can be anything.
It can be in personal level.
(31:48):
But to reach that next level ofincome, you struggle with that
because you need to set yourinner money blueprint or your
inner thermostat to that nextlevel of income.
And you do this by doing thatin our work finding where the
blocks are, removing where theblocks are.
And there are a lot of ways youcan do that.
(32:10):
You can do the exercise which Ijust told Mike, or you can do
some NLP exercises.
You can.
I also have a very easy and funmethod, which I'll touch on
later, which I call is writingevidence journal, and or you can
do things like hypnosis if youbelieve in all those things.
But it is changing thosebeliefs and once you change,
(32:36):
once you change that belief andyou set your thermostat next
level of income, and you willfind that you reach that level.
But to reach the level afteragain you will have to do that
work.
So most of the people who arereaching one level after the
other, they are doing this workliterally every day to reach, to
break through to next level.
(32:56):
So, for example, let's takesomeone like Bill Gates.
His thermostat is probably setat like billion.
So whatever he do, he will makethat billion dollars because
that's what his thermostat isset to Like.
If he has a 100,000 or 200,000year he would consider himself a
(33:17):
failure because for his moneythermostat that's really low.
But for most of us we'll belike very pleased with it.
So it is doing that level ofwork and you have to keep doing
it every day.
Like most of the people I'dspeak to, the ones who are
really doing well, theyliterally do this work every day
(33:38):
and we all have to keep doingthis work every day.
The evidence journal this isreally fun way of changing your
belief system.
Speaker 1 (33:48):
Yeah, I think that's how I want to end.
So you already gave us the oneexercise to do, and I always
like to end with a strong actionstep, so let's end with the
evidence journal.
So what do we do for that?
Speaker 2 (33:59):
So for evidence, journals.
So there are two parts of theprocess.
So first is, first thing in themorning, don't look at your
phone, don't look at anything.
Get a cup of coffee or tea orwhatever you drink for sitting
in the morning champagne, Idon't know some people.
You take two A4 pages I thinkyou call them A4, the big ones,
(34:25):
the big notes, the pads and all.
So take two A4 pages and startwriting money is and again, no
right or wrong, it's justliterally like word vomit on the
page.
Whatever the first thing whichcomes from your head money is
bad, money is good, money is thesource of all evil, money
(34:47):
source of all good.
Write at least three, one, two,three sites of the A4 page.
Again, don't judge yourself,don't tell yourself this is the
right thing, wrong, think.
Just write the first thing whichcomes in your head and then,
when you go through it, you willfind there would be one very
striking, one or two verystriking patterns on your
(35:08):
thoughts about money.
So it can be something likemoney is bad or it can be
something like money is hard toget.
Find out what are the two ofyour most biggest beliefs about
money.
So, once you have found them,turn them into a more empowering
belief.
So, for example, if yourbiggest belief, which comes in
(35:29):
it, is that money is very hardto get, you can convert it into
money, is money comes easily tome or money is very easy to get
whatever works for you.
Speaker 1 (35:38):
Okay.
Speaker 2 (35:40):
Then, once you have this very empowering belief,
which is what you want to see,start, get a small notebook or,
like you can, you can use yourphone to take like, write the
notes there and write theevidence every day that this is
true.
So say that money comes veryeasily to me and the evidence
(36:02):
doesn't have to be big, it canbe and doesn't have to seems
like evidence to anyone else.
It can just seem like evidenceto you.
It can be like oh, I got a 50pdiscount on my coffee.
Oh, I got this free gift.
Oh, this person bought me tea.
So it can be what seems likeevidence to you.
It doesn't have to be, itdoesn't have to appeal to me or
(36:24):
to anyone else.
So and write at least threeevidence every day.
So, like money is money comesvery easily to me because, one,
I got a discount today tosomeone.
Give me a gift.
Three, a new client inquired.
And try again doing this for 30days without a gap and you would
see that you have changed yourbelief.
(36:46):
And there's a scientific reasonbehind it, because our brain
believes things it sees evidenceof and usually when some Okay,
not working out, we are seeingevidence of it not working out.
So if I don't have clients, I'mseeing the evidence of the fact
I'm not getting calls, I'm notgetting paid, I don't have
clients and my brain isbelieving this.
(37:06):
So what we are doing is thisthat to trick a brain into
believing what you wanted tobelieve, we are making it.
See a I see different evidence.
So there's actually like this,there is psychology behind it,
and if you see something likeevidence which doesn't support
what you want to believe, eitherignore it or explain it away.
(37:29):
That, oh, this is actually justexplain it in a way to your
brain that it, in light of yournew story, which you want your
brain to believe and it usuallytakes 30 days to reprogram like
a normal standing belief.
It's a very deep standingbelief.
It will take you longer, butsee what happens after 30 days
and, as I said, it is up,there's a scientific logic
(37:49):
behind how your brain wouldbelieve this.
So, step one find out whatmoney you bought.
You think about money bywriting money is in a paper.
Step two, find which is themost common pattern.
Step three, turn it, turn yourlimiting belief into a firing
belief.
And step four, start seeingevidence of it everywhere and
(38:12):
write at least three evidence onin a notebook or on your phone.
And step five, do it for 30days.
Speaker 1 (38:20):
Cool, I will get to work on those homework
assignments.
Thanks, sam, I'll check on you.
Speaker 2 (38:27):
We are friends now.
I'll bug you every Sunday.
Speaker 1 (38:31):
That would be terrific.
I need that accountability.
Speaker 2 (38:34):
I'll put a reminder on the phone now.
Speaker 1 (38:37):
Sweet.
So if people wanted to learnmore about what you do or get
some help from you, how wouldthey best reach out to your?
Contact you or follow you orwhatever?
Speaker 2 (38:47):
So the best way to reach out to me would be either
to email me at Samira, atSamiraSingForgecom.
I am, I live in London, I'm aprivate I so I'm working the UK
timing, but I would apply to youas soon as I can they can.
You can also follow me onInstagram at
inhersuccessfulchoose, which isthe name of my company and my
(39:11):
business, and I love to hearfrom you.
My Instagram page actually hasa free quiz, which is where you
can find your money personalityby taking that, and I'm sure
Mike will share the link to it.
You can also do that if youwant to know a bit more about
your personality.
Speaker 1 (39:31):
Awesome.
Yeah yeah.
Those definitely put all theall your contacts in the podcast
notes and also on the YouTubesite.
So perfect.
I'm so glad I was able to speakto you today, Sam.
This is helpful.
Speaker 2 (39:45):
Thank you so much, mike, and again, I'm honored to
be part of your amazing podcast,and Mike is so unique, he has
so much integrity and he's sucha very different person, so I'm
truly honored to be a part ofhis amazing family.
Speaker 1 (40:02):
Oh, thanks for the kind words.
All right, sam, so we'll wrapup for today, but you and I will
stay in contact and stayfriends for a long time to come.
Speaker 2 (40:10):
Yes.
Speaker 1 (40:13):
And that is a wrap for this episode of Because
Business is Personal.
Thanks for joining us and don'tforget to take advantage of my
two special offers.
First, you can get a free copyof my best-selling book,
empathic Marketing.
You just pay for the shipping.
Or you can have 50% discount onmy Gap Analysis session with
(40:33):
the coupon code.
Podcast Just head over towwwBecauseBusinessIsPersonalcom
or check the show notes fordetails.
If you've enjoyed today'sepisode, please don't forget to
follow, subscribe, leave areview and share the podcast
with others who might benefit.
Your support means the world tous, so stay tuned for our next
(40:56):
episode, where we'll continue todelve into the intersection of
empathy and marketing strategy.
Remember, because Business isIndeed Personal, every
Connection Counts.
Until next time, see you then.
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