#116 - Matt Fryer: (YouTuber) - Behind the Golf Brand Podcast with Paul Liberatore

Episode Transcript
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Speaker 1 (00:00):
Today we play golf.
Let me show you how we do it inthe pros. Welcome to Behind the
Golf Brand podcast. I nevermissed with the Seven Iron , a
conversation with some of themost interesting innovators and
entrepreneurs behind thebiggest names in golf. My
friends were the golf clubs. Ilived on the golf course, I
lived on the driving rein fromPro Talk . You should learn

(00:21):
something from each and everysingle round. You play to fun
from on and off the green. Whywould you play golf if you
don't play it for money? Justlet me put the ball in a hole.
This is Behind the Golf Brandpodcast with Paul Libert tore .
What's up guys? Welcome to theBehind the Golf Brand podcast.
This week I have my good friendMatt Friar , if you guys dunno

(00:41):
who Matt Friar is. And you'reprobably not on YouTube. He's
one of the biggest YouTubers inthe golf space. He's grown
tremendously over the lastcouple of years. He makes
awesome content on golfproducts and some instruction.
And I'm really super excitedabout him on the show today
because I've been a fan for along time. And be really cool
to hear how he kind of got towhere he is at and what he's
doing on his channel. Sowelcome to the

Speaker 2 (01:00):
Show. Yeah, thank you. Thank you for having me,
Paul. Looking forward to it.

Speaker 1 (01:04):
So Matt is eight hours ahead of me right now, so
like it's eight o'clock atnight there and it's only noon
here. So I feel kind of bad'cause it's such a late I I'm
going to sleep if it was me. Um, but thank you for being

Speaker 2 (01:16):
Here, here . We'll , we'll be up till midnight
. Yeah,

Speaker 1 (01:19):
That's fine .
Minutes do it. No , I'm justkidding. So where do you live
exactly?

Speaker 2 (01:24):
So, live in a town called Warrington in England,
which is in the north ofEngland. We're , we're slapping
between , um, Manchester andLiverpool. So Manchester's 20
minutes from me, Liverpool's,15 minutes from me, 20 minutes
from me. And yeah, just , uh,born here, grew up here. The
golf club where I film a lot ofthe content is , um, about 2000

(01:46):
yards from my front door. Sothat's nice and handy. And I
grew up Oh wow. Like acrossthis ? Yeah, really close. And
then grew up like , um, acrossthe street from where I'm as
well. So lived in the area forages and yeah, it's , it's
brilliant. And then my officeis another 10 minutes into the
center of Warrington . That'swhere the studio is and where

(02:06):
all the editors and , um,everyone works.

Speaker 1 (02:09):
I'm so jealous. Um , , I wish I had it .
Like my, so my team's like allaround the world really. And
like they're in Europe and Asia. Some people are in Asia and
it's like, it's like we haveour meetings, but I wish my, I
wish my whole team was here sothat like we could just be
like, we have our Zoom call .
We , we goof around. Have agreat time. I'd be , it was so
cool to be in the same likespace together and like, I

(02:30):
don't know , like do stufftogether instead of like,

Speaker 2 (02:32):
Yeah .

Speaker 1 (02:33):
I don't know . I think that's neat . Um,
so did , so I always ask thisquestion, but it's obvious. So
are you a golf pro? Yes.

Speaker 2 (02:41):
Yeah. Yeah. Um , PGA Golf Pro . I was very
much

Speaker 1 (02:45):
So

Speaker 2 (02:46):
Think I always , we were trying to figure it out
there . I couldn't even figureit out . I think I've been
qualified for four years, fiveyears now, but been , um, since
, since I left school when Iwas 16. Um , I'm 35 now. I've
worked in golf. So I literallyworked in the American Golf ,
which is a big retailer overhere. Um , oh yeah. Then worked
in pro shops. Um, and thenlike, yeah, just, just done

(03:08):
that. And then was coachingfull-time before I made the
jump to go full-time YouTube.

Speaker 1 (03:13):
So like, how'd you get into golf? Was it like your
dad or your mom or yourgrandfather or what's

Speaker 2 (03:19):
? Yeah , so, so my dad's APGA pro as
well. Um, and the ClubWarrington where I'm a member
at and where we film , um, alot of the stuff. He was the
pro there for a couple ofyears. And then in the center
of Warrington was the firstmulti-tier range, like what you
see at a top golf now oranything with like two or three
tiers to it. The first one thatwas in England was actually in

(03:42):
Warrington. Um , might've beenthe first one in Europe,
actually, I can't remember. Um, so dad used to run the coach
in there, run the shop. Um , sohe introduced me when I was 10,
but I was really small up untilI was 16 and I had a massive
growth spurt. So he joined medown at the golf club when I
was 10. I didn't really knowanyone. Um, I played a couple

(04:04):
of times. I couldn't really hitthe ball very far. And 'cause I
didn't know anyone, I wasn'tvery good at that point. I
quickly said like, it's not forme not interested and, you
know, full credit to my dad .
He , he didn't say, well no,you've, you've joined, you've
gotta go and play. I'm a golfpro. You've gotta go and play
golf. It was, okay, no worriesif you, if you come back to it,

(04:25):
fine, we , you know, it'salways there for you. But go in
and go and do what you want todo . Um , and then I think it
was one summer holidays when Iwas 15, 16 going into the last
year of school. I went to thedriving range where my dad was
working and running , um, witha group of friends. I think
they just took me 'cause theycould get free golf balls. And

(04:47):
, um, I started hitting someoneand periodically between sort
of 10 to 16, I would go to thedriving range. Um , it was like
a form of babysitting. It waseither go to my nana's with my
three sisters and um, and gothere or I could go to the
range and sort of play pool,hit balls and just watch

(05:09):
football on TV all day. So I'dgo there now and again, so I'd
always maybe like hit the oddball, but wasn't that
interested. But when I wentback when I was 16, I just
started hitting a few, I washitting wedges and just
literally like hitting thefirst one was rubbish hit the
second one, rubbish. And thenthird one was like, oh , that
was all right . And then did itagain. That was decent. And

(05:32):
literally just like a bucket of50. I was like, this is really
good. And that, that night ,um, as, as my dad came home was
like, I wanna join the golfclub again. I was like, oh , I
don't think it's that easy toget in. Like I said, well , you
are like the, you are the pro,you know, everyone just, just
get me in. Will you ? Andluckily the , um, yeah ,

Speaker 1 (05:51):
Let me on. Come on.
You know?

Speaker 2 (05:53):
Yeah. So the secretary at the time , um, the
great bloke , he was , he , um,he just said, it's , it's fine.
Well you just pay yourmembership. He's a back in sort
of thing. And that was it. Thenfrom 16 I've pretty much been
there , you know, not, not,I've had a golf club in my hand
pretty much every day since.
That's

Speaker 1 (06:11):
Crazy. I , in the United States they had APGA
schools and all that stuff likethat. Is , is that how you kind
did it too in, in England orwas something different there
for your training? Or like howdid that all work?

Speaker 2 (06:20):
Yeah, so over here it's, it's , I think it's
similar in, in America like theU-S-P-G-A , um, PGA over here
you do a, a three yearuniversity degree. So you, you
work and then study alongsideit, and then you do a
residential week at the rie ,which is where the head of the
PGA is. And you go in and takelike practical classes there.

(06:43):
So it was coaching , um, likeshop management or business
management , um, club repairs.
So we like used to build clubs, um, like resha in woods and
irons , um, like , um, sportsscience as well. So you did all
those things and then at theend of it, you came out, I

(07:04):
think it's a diploma you'regetting like , um, sport and,
and, and golf management. So

Speaker 1 (07:09):
Then when did you do that? Like, how long ago was
that?

Speaker 2 (07:12):
That was , yeah, that was about five years,
years ago, I think. Four yearsago maybe. So yeah. Yeah. It
would've been five years ago. Ithink it was like , I , so I
start , started it , uh, eightyears ago and then finished it
five years ago. So

Speaker 1 (07:26):
Then what were you doing? So like you got , you
graduated from school and thenyou were like, were you
teaching at the , at, at at thecourse or how'd you, how , like
what was that?

Speaker 2 (07:34):
? No, so, so from from 16 I went to
working in the, working in thelocal American golf and then
worked at the golf club. Andthen I was trying , I wanted to
be a tall player, so , um, Iwas playing in all amateur
events, got down to plus two,was playing sort of like county
stuff , um, national stuff . Um, and then there was like a ,

(07:57):
an order of merit thing that Iplayed did okay. Nothing
fantastic. Um, and then turnedlike playing pro . Um, so from
probably about 20, 21, 22,that's when I, I sort of turned
pro as it were, as a playingpro. I hadn't done my PGAI was

(08:17):
trying to compete. There's a ,a tour over here called Jamaica
Tour, which is like a minitour. Um, and then you a pro, I
played a few of those, butthey're quite expensive. And it
was like hard funding it. Andat that time then I was working
in the pro shop as well,playing wasn't going to plan.
After sort of two or threeyears of trying it , um, it

(08:39):
was, you know, costs wereracking up. So I thought of it

Speaker 1 (08:41):
Was

Speaker 2 (08:42):
Falling out of love with playing and decided , um,
you know , the best thing forme, I'm probably not good
enough, not dedicated enough toit. Um, and at that time I was
starting to help a few friendswith , um, with their games.
They were asking me, oh, canyou like look at my golf swing
or when we're out playing, oreven a few members , um,

(09:03):
because they , they knew I wasa good player. They'd sort of
listened to you anyway. Um , soI started doing a bit of that
and found that from all thelessons I'd had with my dad and
my coach, and been aroundcoaching all the time, like
through my dad, I , I like, Itook to it quite easily and
really enjoyed it and saw myclients having quite a lot of

(09:26):
success. And I got a reallygood feeling from seeing them
progress. And , um, when, whenmy golf wasn't going to plan
and I wasn't getting thatfeeling of like playing a good
round or progressing, you know,through a tournament when they
were doing, you know, our textand me saying I've had my best
round. Oh , that chipping tipthat we did and that lesson we

(09:46):
had, I just shot my best score.
It was like, oh, I got thatsatisfaction from there . So
that's when

Speaker 1 (09:51):
Yeah. Yeah . You're , it's fulfilling to you like,
you're like, oh

Speaker 2 (09:54):
Yeah ,

Speaker 1 (09:54):
Like , not like the grind and you're like, I'm
never gonna get this, like

Speaker 2 (09:58):
Yeah, exactly. Yeah . Yeah. The realization was
there that, you know, I , Iwasn't gonna be on the European
tour of the PGA tour, but Istill got the same satisfaction
from seeing my players do it.
So that's when, you know, Ientered into the PGA and
started doing my training andsort of just hung playing up
then I , like now. Yeah , Ithink I played open qualifying

(10:19):
once in the last three years.
Obviously with Covid and stuffwe , we've not had it, but um,
prior to that sort ofcompetitions I've maybe played
three in the last five years.
I'm just, just doesn't entrustme. Really . All

Speaker 1 (10:33):
Doesn't do it .
Yeah, it doesn't do it for youanymore. Like no , I just been
there, done that. I don't want, I don't care. Yeah . Like
whatever. Yeah , like it'sneat, but it's not like the be
all end all to what you

Speaker 2 (10:43):
Wanna

Speaker 1 (10:43):
Do with your life.

Speaker 2 (10:45):
Yeah , exactly.

Speaker 1 (10:46):
It's funny, got had Taylor Crosby on the show last
week and he's a big , he'sinstructor here in the United
States is pretty big. Mm-Hmm , and like he was
saying the , almost the exactsame story, right? Yeah . Like

Speaker 2 (10:55):
He

Speaker 1 (10:55):
Was on college, like he was on the team and like
went here to the United Statesand like, and uh, I can't
remember , I can't remember hewas on his team, but it was
like they're all PGA playerspretty much now. And yeah , he
said that like the exact samething happen where like you
just kinda get burned outbecause you get tired of like
spending your money andspending all your time and you
still play good golf, but it'snot amazing golf. And like, you

(11:17):
realize that like, yeah , maybeI'm not that, maybe I'm not at
that level, right? Like maybeI'm not, yeah,

Speaker 2 (11:22):
And

Speaker 1 (11:22):
I'm close, but you know, it's like that , you know
, when you miss that putt orwhatever it is and it's like, I
don't know , I couldn't evenimagine the stress of that. But

Speaker 2 (11:30):
Yeah, I think it's, there's a lot of , lot of guys
who, you know, credit to them.
They're still out there tryingit. I think it's, if you've got
the realization and you, youlike, you understand and say ,
well you know what, at least Itried it. At least I gave it a
go. Um , and realized that

Speaker 1 (11:45):
Yeah , you did it.
Yeah .

Speaker 2 (11:46):
Yeah. It didn't work out that there are other
avenues. You know, you've gotcoaching and then obviously
what I'm doing now with the ,the social stuff, there's
things like that you could goand be a great manager at a
golf resort or, you know, be agood head pro. It doesn't have
to be, you know, the , I wantto be on tour. I think a lot of
us , um, who are pros have beendecent amateur players and then

(12:08):
have sort of had thataspiration to play and it
doesn't, you know, if itdoesn't happen, it doesn't have
to be the end. There's stilllots of other stuff that you
can still do in the game andget great satisfaction from it.

Speaker 1 (12:19):
You , so you were teaching and you became a pro,
and then what year did youstart your YouTube channel?
'cause this is the , I lovethis part. So like what, like
what happened? Like what madeyou decide to do YouTube? What
year was it? Like,

Speaker 2 (12:30):
So I've had my channel now for eight years, so
Oh crap. That'll be 2000 2017.
Yeah.

Speaker 1 (12:38):
15,

Speaker 2 (12:39):
But , uh, 15, sorry.
Yeah, 2015. I, for the firstthree years, it was just like a
, a play thing really. I didn'treally know why I'd had that .
Was it rubbish,

Speaker 1 (12:50):
? Oh , you ever picked your old stuff and
you're like, what the hell wasI thinking?

Speaker 2 (12:55):
Oh yeah, I , yeah .
Well , yeah, you got , yougotta start somewhere, but,

Speaker 1 (12:59):
And you gotta go Are you like archive, archive,
archive. I don't want thatgeneral anymore .

Speaker 2 (13:03):
Get rid. Yeah. Um , a lot. I don't think I've done
like it . If you go back there,they're all still there. But I
was at the club I was at , um,myself and Rick Shields were
assistants together, so we grewup

Speaker 1 (13:16):
I didn't know that.

Speaker 2 (13:18):
That's crazy. Yeah , so we, we, we worked together I
think for three years and he,he then , um, went onto to
traffic center , uh, to go andcoach and he just started it as
he was leaving. So , um, I usedto like

Speaker 1 (13:34):
Daily , oh , it was like early for both of you
guys. Like you guys were justlike doing it like no one.

Speaker 2 (13:39):
Yeah . Yeah. So he , he did that and I was like, oh,
I'll do it too. Then like, Ididn't know why I was doing it.
'cause I was still trying toplay at this point. I was still
trying to compete events andthings. So I, I , I used to
watch loads of YouTube. Iactually sort of remember the
first channel that I I got intois the thing called SB tv ,
which is like smokey bars tv,which is like grime music over

(14:02):
in England. So I used to listento a lot of music on that and
then would like go down therabbit hole of YouTube and
watch other things on there. SoI liked YouTube anyway. I used
to watch it. Um , so I waslike, oh, well you can have a
channel, that's cool. I've gota channel, but didn't know what
it was meant to be or what Iwanted to do with it . And then
when Rick had left 2015 ,

Speaker 1 (14:22):
Right. So

Speaker 2 (14:23):
Yeah,

Speaker 1 (14:23):
So like, you're just like, what were you putting ,
what were you, what were youposting on there initially?
Like lessons,

Speaker 2 (14:28):
The odd lesson, a course, flog a behind the
scenes , uh,

Speaker 1 (14:33):
Whatever, right.

Speaker 2 (14:34):
Yeah, just there was no, there was no sort of, this
is what it is and that's whatit, you know, is four As where
then, you know, fast forwardthree years, I go to Traffic
Golf Center . Um, and at thatpoint Rick had been there, Pete
Fin had been there, Andy Carterhad been there. And I took Andy

(14:55):
Carter's job when he went toDubai. And Rick said to me at
this point, you know, and I owea lot to Rick for , for , you
know, sitting me down andhelping me with it. Um , use
your YouTube now as a way ofjust , um, marketing yourself
for lessons because it's a megabusy range. You pay quite a
high rent and you've got tofill it to fill your diary to

(15:18):
make any money. And there waseight coaches when I went in.
So if you just sat at your deskhoping that lessons would come
through the door, you probablywouldn't last very long. But ,
um, with like what Rick told meto do, then all I did for the
next two years was every singleweek, three videos a week were
all coaching tips. So I just ,uh, like it was a way of this

(15:41):
is gonna get, like, I didn'tlook at it in any terms. It

Speaker 1 (15:44):
Was your marketing, right? It was your, it was your
advertising to keep Brita onyour table for your family.

Speaker 2 (15:49):
Exactly. Yeah. I didn't look at it as a , a way
of making revenue. The way Iwould make money off YouTube
was that if Paul saw my videoon fixing his slice, he then
booked in a lesson with me andthen booked in a course of
lessons. So like that was myway of trying lead generator.

Speaker 1 (16:06):
Yeah,

Speaker 2 (16:06):
Yeah, exactly. Yeah.
So then it got to the pointwhen I left Trafford , um, that
, you know, my diary was full.
I had people, you know, sevenor eight, 10 emails a day
coming in saying, you know, canI

Speaker 1 (16:19):
? So how long, so like how long did you
start seeing? So , so what yeardid, so you started at 17, but
when did you start like goingfull bore? Like three a week?
When was that? What year wasthat? Do you know?

Speaker 2 (16:31):
That was when I start , yeah, when I started at
traffic center . So , um,

Speaker 1 (16:36):
Wow. And then like how long and until like you,
when you started publishing,that's a lot. You guys, like,
you have no idea three videos aweek is a lot of work.

Speaker 2 (16:45):
Yeah. Like a lot

Speaker 1 (16:46):
Of work and teaching, right. So it's like
on top of

Speaker 2 (16:49):
Teaching ? Yes .
Yeah. Teaching 45 hoursprobably of lessons at the
range from , um, I used to getin at like half eight in the
morning, leave at 10 at night.
Um , would do that on Tuesday,Wednesday, Thursday, half day
Friday. Um, and then like ninetill three on a Saturday. And

(17:10):
then I would film all my videoson a Monday morning up at the
golf club, go up there, shootfive videos every Monday. So I
would always be staying aheadand then I would edit them in
between lessons or when I gothome at night. And so what

Speaker 1 (17:23):
Were you filming with? What camera were you
filming with back then? Do youremember? Oh God.

Speaker 2 (17:27):
Um , I probably still got them, actually. I had
a .

Speaker 1 (17:32):
Canid?

Speaker 2 (17:33):
No, Panasonic. I had a Panasonic like handicap. Uh ,
no , no . I'll tell a lie. Ihad a nick on to start with. I
remember having a nick on Dfive , 200 rings a bell, and
then I went to a handy cam'cause it was like better
flipping the screen. Thebattery was longer then I got
the same one. So I could havelike face on and down the line

(17:54):
angles two . Yeah. Um , yeah.
And had those for quite awhile.

Speaker 1 (17:59):
So were you

Speaker 2 (18:00):
On that iPhone

Speaker 1 (18:01):
Yourself or did

Speaker 2 (18:02):
You No, up until , um, gosh, 2019 maybe. I , uh,
yeah, 2019 I got like, justprobably six months before we
went into like our firstlockdown over here. I got an
editor, like a freelance editorwho's actually , um, Pete
Finch's brother-in-Law. He'dbeen doing some stuff for Pete

(18:24):
Finch . My bad

Speaker 1 (18:25):
Small world.

Speaker 2 (18:26):
Yeah . Yeah. It's

Speaker 1 (18:27):
Crazy . I had no , I , I didn't even know , I didn't
know, like I met Matt throughanother way and so I know , and
I was already a fan of Matt,but like, I didn't know, like,
the connections with all thegolf, British golf YouTubers. I
knew that they're all pros,right? Majority of

Speaker 2 (18:42):
'em .

Speaker 1 (18:42):
Yeah . I'm like, how do they all know each, but like
now it's like, oh , they allknow each other. They all work
together. Like

Speaker 2 (18:47):
Yeah, this is like the

Speaker 1 (18:48):
OG of u This is the OG of YouTube golf. This is
what this is right here.

Speaker 2 (18:51):
. Because like,

Speaker 1 (18:53):
Because nobody was doing it back then. I mean, 17,
it was Rick, Rick was like thefirst one to break out.

Speaker 2 (18:57):
Yeah, yeah. Mark .
Mark Crossfield and me and mygolf were the other standout
ones . Yeah .

Speaker 1 (19:02):
Yeah. Me and my golf. Yeah. Mark Crossfield and
yeah, that's right . But I ,but like, I feel like, I mean,
me and my golf team got amillion now, aren't they? They
gotta be getting close and

Speaker 2 (19:12):
Yeah , Danny Mo's overtaken them. Um , what's

Speaker 1 (19:14):
Up with that? How did Danny , like, where'd Danny
Mod come from? I don't evenknow. Danny Mo . Does he
another one ? Danny , does heknow one ?

Speaker 2 (19:19):
Yeah . Yeah . Good friend Danny . Yeah, well,
Danny's from, that's so cool.
Danny's from , uh, Leeds , um,which is like an hour and 20
minutes from us, but he livesdown south now. So he lives in
Canterbury, which is about fourand a half hours from us. But ,
um, dude ,

Speaker 1 (19:34):
Everyone of his videos get like a million
views. Have you noticed that?
Yeah . Like everyone was , he'slike the king of instruction, I
think. Like seriously.

Speaker 2 (19:40):
Yeah. He's he's very good. Simple. Very, very easy
to understand. Greatstoryteller as well. Um , yeah,
I've got a lot of time forDanny . We , I I've been away
with him a couple of timesfilming. Really? Yeah. Oh my
God , he's good . He's a goodfriend now. Nice guy . That's

Speaker 1 (19:55):
Awesome . I , I , I just , I , I, I'm fans of
different guys for differentreasons and I don't like have
any connection to him . I justlike, I know why I like them. I
think Danny MOD's a phenomenalinstructor and like

Speaker 2 (20:05):
He's crushing

Speaker 1 (20:06):
It. Like

Speaker 2 (20:06):
He's crushing. Yeah , he's very well , like ,

Speaker 1 (20:08):
Everyone's videos is like, you know, I think he hit
a million too, didn't he? Or heor was about to like

Speaker 2 (20:14):
Recently ? Yeah, I think , uh, yeah , either has,
I think he has done, I'd haveto check on . I'm pretty , I'm

Speaker 1 (20:21):
Something .

Speaker 2 (20:21):
Yeah , I'm pretty sure he has. Yeah.

Speaker 1 (20:23):
That's awesome. We can, so like, who are you
friends with then? Or like whodo you I , yeah , I'd call him
friends. Like who would you sayare friends that you would
consider a friend of theYouTubers that are out there
from England right now?

Speaker 2 (20:34):
So there's, there's me, me, Carter, Rick and Pete
who yeah .

Speaker 1 (20:39):
Have

Speaker 2 (20:39):
Like grown up together. So they, they all
went to college together. ThenI met Rick and then , um, I met
, I met, I already knew Carteras well through another mate.
Um , so there's like us fourwho are mates, you know, go out
together for a beer and stuff .
Call out . You're your

Speaker 1 (20:55):
Boys. Yeah. You're definitely boys.

Speaker 2 (20:57):
Like in St .
Andrew's last, I got back lastnight and was , um, in the pub
with Rick the other night.
'cause he is up there filmingwith Bob does sports at the
minute. So , um, yeah, had abeer with him the other night.
So yeah, they're , they're likegood friends. I know, like I
say, Danny Moore's a a goodfriend , um, golf mate . Liam
Harrison is from a , a clubwhere I used to work. Know

(21:19):
Liam. He's, he's a good Ladd.
Chris Ryan as well. He's a niceguy. He is from Birmingham. And
then, and then the lads from meand my golf. Um , Andy and
Pears have been good , um, tochat to as well as like , um,
the channel's grown and Iwanted more advice on what to
do on YouTube and, and thingslike that. They've always been,
you know , really generous withthe time and, and help me out.

(21:41):
Uh , that's

Speaker 1 (21:41):
So cool to hear that, like, to know that there
really is a community there.
Like I don't think peopleunderstand

Speaker 2 (21:46):
That.

Speaker 1 (21:47):
Oh yeah . Like,

Speaker 2 (21:47):
Yeah , like ,

Speaker 1 (21:48):
Like the YouTube, whatever niche it is, it's
like, you're not competitors.
It's like, what do we do? Likethere's no, there's no
directions for what we'redoing. There's zero, right?
It's like trial and error. Howmuch money do you wanna spend
the trial and error or asksomebody, Hey, does that work?
No, don't do that. Okay, Iwon't do that.

Speaker 2 (22:05):
Like , yeah , I mean, none

Speaker 1 (22:06):
Of us know, like, yeah ,

Speaker 2 (22:08):
Only

Speaker 1 (22:08):
Google knows.

Speaker 2 (22:09):
Yeah, I know. Um , Zach Radford from over in the
States as well. He is a goodfriend. Um , cool . Love his ,
love his stuff. He's, he'sreally good. Um , yeah, that's
, that's about who I , I wouldgenerally sort of chat to , um,
as it were.

Speaker 1 (22:24):
Yeah. Like you can go to these guides and be like,
Hey, what do you think aboutwhatever, not like content, but
like, direction in your, inyour brand, right. Or what
you're trying to accomplish ornot. Like,

Speaker 2 (22:35):
Oh ,

Speaker 1 (22:35):
If you do a video on this, like, don't time for
that, but like, hey,

Speaker 2 (22:38):
Like ,

Speaker 1 (22:38):
Should I do a brand deal or not? Or should I do
this or that? Yeah. That's so ,that's so important. I feel
like. Yeah. That's crazy. Ididn't know that. That's nuts.
So you started going full borein 18, right? Yeah .

Speaker 2 (22:52):
Three

Speaker 1 (22:52):
Videos a week. And then how long would you say
before it really started thatyou could see the pick it
picking up?

Speaker 2 (22:59):
Um, so like, it was, it was going okay then was
doing okay, starting to makemoney on it. Um , was seeing
loads and loads of lessons offthe back of it , um, and was
getting some success with like,and again, they're all just
teaching videos, so, you know,they're not super sexy. Um ,
but it was getting some goodones. And then obviously , uh,
lockdowns happened and thingslike that. And then as we came

(23:21):
out of our second lockdown ,um, in, I don't even know when
it was now, 2020 , um, in themarch time , uh, it ended, it
went ballistic. It , uh, yeah .
What are we now ? 2021 .

Speaker 1 (23:39):
Were you in lockdown when it went ballistic, or was
it right after lockdown ?

Speaker 2 (23:42):
Right after lockdown . Because in between the orig ,
like the , the one and two, alot of people took up golf in
England. Yeah . So we saw amassive, massive boom in it.
And like after the first one Isaw like a big growth or like a
big spurt on it. And then afterthe second one, a lot of pe

(24:03):
like again, golf was the firstthing that you could do over
here. So it seemed like every,everyone who had ever played
any other sport that was bannedor um,

Speaker 1 (24:15):
Set of golf clubs already, they ,

Speaker 2 (24:17):
They got a set of like, they got it off the
internet or whatever. And thenit was like, right, I need to
figure out how to hit these. SoI'm just gonna look at every
YouTube tip that's out therethere

Speaker 1 (24:26):
Instruction . Yeah.
And

Speaker 2 (24:27):
You million

Speaker 1 (24:27):
In the VI videos at that point on instruction.

Speaker 2 (24:30):
Yeah . You just did . Yeah , exactly. It was just
like, yeah, we , I saw like ,we had one and it was just
like, oh my God, what happenedthere? Like, I think it went
to, you know, normally at thatpoint we were seeing after a
week they would get maybe15,000 , um, 25,000 if they
were, you know, a good video.
Um, and one just went to like155, 150,000 over like three

(24:55):
days. And it was like, what isgoing on? And then I released
another one quickly after it ,and that hit hundred thousand
in , um, the space of likethree days. And it was like, oh
my God,

Speaker 1 (25:05):
That's a lot of money too. Like, that's a lot.
Like, I , like, I mean, I don'tknow what the, I dunno what RPM
is, but I mean, like, that'spretty good money. A hundred
thousand on a video that fast.
Like

Speaker 2 (25:16):
If it pays

Speaker 1 (25:17):
For the video, right? Like I pays for all that
time and

Speaker 2 (25:20):
Yeah . You know ,

Speaker 1 (25:21):
It's like, I try to explain it like my parents,
like YouTube is like compoundinterest, right? It's like you
just have a bunch of it outthere and you don't know, like,
it could done really bad. I gota video right now that did
like, mediocre, terrible, likethe first three months, and
then all of a sudden it gotpicked up in the algorithm and
it like, exploded. And I waslike, what the frick dude?
Like,

Speaker 2 (25:41):
You know? Yeah .
Yeah . Control . Yeah. It iscrazy. That was one of the
things, like me and my golfsaid to me when we were talking
about coaching a lot of thetime. And I think when I, when
I transitioned into going intofull-time YouTube, I was lucky
that I'd seen , um, Rick andPete and the success they'd
had. And then on the flip sideof the coin, my dad's a very

(26:03):
successful golf coach, but evennow he's, he , like, he's
obsessed with the golf swing,obsessed with coaching, but he
is still doing it. And he stillstands there for, you know, 60
hours a week in his bay , lovesdoing it, you know, and that's
why he can still do it. But inOctober when it's cold over
here, or November, it's, it'snot ideal at eight o'clock at

(26:26):
night, but your video on theinternet, they're still, you
know, ticking away and churningaway. And that's what the guys
a

Speaker 1 (26:32):
Penny , me and Penny a penny, a penny, a penny, a
penny. Like times however manypennies times however many
hours, like it just adds uplike really fast.

Speaker 2 (26:40):
Yeah ,

Speaker 1 (26:40):
Like really fast. I, it's not easy, right? It's like
people like , oh, it's justreally easy. It's like it ,
I'll tell you right now, it'sprobably the hardest thing I've
ever done. Like, honestly, likeit's,

Speaker 2 (26:52):
Yeah .

Speaker 1 (26:52):
And I've done a lot of stuff in my life and um,
like I feel there's so manylayers to it that we don't know
if it's gonna work or not. Likeeven if , if you think of it as
a good idea to make a video onwhatever product, whatever it
is, and it could be the bestvideo that's ever been made,
but if you're thumbnail yourtitle's garbage, like no one's
ever gonna see it. Like, andlike, there's so many factors

(27:15):
and I don't know , it's Yeah .
You can get lucky.

Speaker 2 (27:18):
Yeah,

Speaker 1 (27:18):
I guess, but

Speaker 2 (27:20):
Yeah. Yeah. I think, yeah, it is , is I think like,
as you say , from the outsidelooking in, think, oh, you just
make a video and you're like,oh, you , like, you just go and
play golf and you just hit,like, that's, that's an easy
job. And you think you Yeah ,there is, you know, it is ,
we're very lucky to do what wedo. 'cause I'm just playing
golf and, you know, get to hitdifferent clubs all the time

(27:42):
and go to beautiful places,meet great people, but
underneath, you know, it takesa lot of planning, a lot of
organization, a lot of, youknow, blood, sweat, and tears
have gone to get it to where itis at this point,

Speaker 1 (27:56):
But

Speaker 2 (27:57):
So

Speaker 1 (27:57):
You , you might be able to really , really
supportive wife. I know, I do.

Speaker 2 (28:01):
Yeah . She's, yeah.
She's not my wife. Yeah . She's, she's a fiance, but yeah, we
Oh yeah . But you Yeah. Gettingmarried too .

Speaker 1 (28:08):
That's cool. When you get married.

Speaker 2 (28:10):
Uh , 2025. We just booked it the other day , uh,
in May.

Speaker 1 (28:14):
Is it gonna be in England or is it gonna be
somewhere else?

Speaker 2 (28:17):
Yeah, it's in the late district, like this big
national park area up here.

Speaker 1 (28:21):
Oh , that's cool.
It's

Speaker 2 (28:21):
Beautiful.

Speaker 1 (28:23):
Um, so you blew up, right? So you , so you're
filming your own stuff. Andwhen did you hire the editor?
Like in 19, you said, is whenyou first hired your editor,
like , I don't have time toedit, right?

Speaker 2 (28:38):
Yeah, yeah. But that was before

Speaker 1 (28:40):
Covid, so it was like, I'm already getting busy.
Like I'm already at my max. Ican't spend another six hours
editing every week. I'll justmake the content and spend the
whatever it costs and havesomebody quickly edit for me.
Right? Yeah ,

Speaker 2 (28:52):
Exactly. Yeah. I was sick . Like I was seeing that
the, the, the videos weremaking revenue and it was like,
well if you take a , you know,a third of it to then pay for
an editor, then at least thattakes some time off my plate. I
could maybe then go and fill afew more videos or, you know ,
spend

Speaker 1 (29:09):
More time doing

Speaker 2 (29:10):
Yeah.

Speaker 1 (29:11):
Whatever. Right ?
Like you're, it's not, it's nota matter of can Matt do it?
It's matter of Matt have timeto do it. Really.

Speaker 2 (29:19):
Mm-Hmm .

Speaker 1 (29:21):
or is Matt always gonna be at this
level right here? Yeah ,

Speaker 2 (29:23):
Well,

Speaker 1 (29:23):
No, I do my own stuff. And it's like, well,
you're never gonna grow becauseyou can't do these other things
'cause you're too busy editing.

Speaker 2 (29:28):

Speaker 1 (29:30):
So who was doing your thumbnails then? When did
you get , when did you get aneditor or your a graphic guide
?

Speaker 2 (29:36):
Thumbnails. I , I still do them now. Um, shut up.

Speaker 1 (29:39):
You do. Really?

Speaker 2 (29:41):
Yeah, I've had

Speaker 1 (29:42):
Different

Speaker 2 (29:43):
People in and doing them and things like that. And
like , I've had a couple offive or had a guy off , um,
another website, had onerecently who's , who's good.
But , um, with like timings andstuff , um, it's been hard to
sit down and like have the, youknow, our conversation about
what the thumbnail needs to be.

(30:04):
I was always struggling to dothat. So I do actually enjoy
making them. Um , and I think,you know, that's with also with
our channel, that's one bigfocus that we're really pushing
hard on at the moment that wewant to improve them. Like you
say, we're , I think the videosthat we make are pretty decent
in terms of like, if you

Speaker 1 (30:22):
Benchmarked

Speaker 2 (30:23):
Them against a , you know, a Rick or Pete , we're
not quite there, but they'renot a million miles away. But
when you look at some of ourthumbnails and titles, that's
where I think we've lacked .
You feel like then ,

Speaker 1 (30:34):
Then you're like, oh yeah, I'm a million miles away
from that. That's what I feel

Speaker 2 (30:36):
Like , yes .

Speaker 1 (30:37):
I'm like, but it takes so much time to even know
that you're a million milesfrom that. Like, you don't
know, right? So you're like,you're trying to get that video
out, let's say, and you'relike, well, I'm gonna make

Speaker 2 (30:48):
Traffic ,

Speaker 1 (30:48):
Whatever. And then like, but to spend that time to
figure out what's working overthere, why is that working?
Right? Yeah . And then makeyour own concept of that, test
it and if it, and then do thatover and over again . It's so
much time. It takes so much

Speaker 2 (31:02):
Time. Yeah . Yeah. I think, you know, one of our,
one of our next hires that we,we have will be, that'll be
part of their job role will bethumbnails that they will on
solely. So it free , you know,they can spend that time
looking at other people. Andlike , after

Speaker 1 (31:17):
The show, I'll show you what I do. I'll show what
we do as a team to make iteasier. And I , we came up with
this process like two monthsago and it , it helps a lot.
'cause I , I was like jumpingaround 'cause you don't know,
right? Like, not onlyconceptually what video are you
going to shoot, but then it'slike, okay,

Speaker 2 (31:32):
I'm

Speaker 1 (31:32):
Gonna make this video because it did really
well for somebody else, so thiscould probably can do well for
me. But then it's like, what,what were the competition in
terms of thumbnails? What'sranking like? I don't know.
Like we do all that work aheadof time now so that we kinda
look at it as a team and belike, what are we gonna do?
Right. Like,

Speaker 2 (31:48):
Not like,

Speaker 1 (31:49):
I don't know .
Before we weren't doing that. Iwas just like, go make a
thumbnail. And then I'd belike, I don't like that. And it
just .

Speaker 2 (31:56):
Yeah. I used to make them an hour before we'd put
them out. Like, oh , I justneed to put something on. I'd
like, I remember , uh,when, when I used to make them,
like, when we were startingout, I used to think that the
title, whatever you'd put inthe title had to be on the
thumbnail as well. Like youcouldn't Oh gosh . I did too .
You're like , how you've gotlike one word on it now and

(32:16):
it's like catching and , andthings like that. If it was
like, how to hit your threeword straight, my thumbnail
would've said that.

Speaker 1 (32:23):
Oh , across it .

Speaker 2 (32:23):
Yeah. And you're like, oh , glad you look back
now and you think, God , wellthat's part of the learning
curve and you're

Speaker 1 (32:29):
What I do, I , I had all my, when I started, I had
all my thumbnails look alike,like a , like a PowerPoint
presentation. Like everythumbnail had the same like
blue with a picture and words.

Speaker 2 (32:41):
I know . Yeah . We were gonna do that. Just have
like my face and it would justsay Matt Reul on it. And you're
like,

Speaker 1 (32:47):
Like, why is nobody watching this? And like,
because they don't know it's inthere

Speaker 2 (32:50):
Yeah. And they're not gonna spend the
time an figuring it out . Yeah.
It's an amazing, like it is anamazing platform. And , and
then you start obviously asyou, as you get it in into it
more and it becomes yourbusiness, and then you start to
look at like why people clickthings. The , you know, the,
the way the human brains Yeah .
The

Speaker 1 (33:09):
Way running and eyes .

Speaker 2 (33:12):
It's amazing. Like the , the mentality, the
psychology of it all. Andyou're like, oh, I'm just
making a golf video. Butthere's like so much more to it
. It's like, I really do love,actually in a minute, like
reading all these things aboutit and trying to, oh , I , I
geek out on that. Figure itout. I like ,

Speaker 1 (33:27):
I totally geek out and I get, like, I was, I was
DMing back and forth with Edlast night and I like, and I
was, I said, oh, my CTR is notgreat on something. And he's
like, well, what's yourwhatever, what's your , uh,
your , uh, impressions? And I'mlike, oh, it's whatever. He's
like, dude, that's really goodfor impressions. I'm like,
yeah, but my CTR is like lowerthan it normally is. He's like,

(33:48):
yeah, because you're gonna awider audience than what you
normally do because you're not,you're getting pushed to a
bigger audience than what younormally would be like here .
And I was like, mind blown ,right? I was like, oh

Speaker 2 (33:58):
Yeah ,

Speaker 1 (33:58):
That makes sense.
You know? So it's, it's notalways about CTR, it's like

Speaker 2 (34:02):
Yeah .

Speaker 1 (34:02):
How many people are having a chance to actually see
it, you know? Yeah. And like, Idon't know, it just, you can
definitely get into the downthe rabbit hole like you're
saying, I'm , what am I doingwrong and is that the right
color and blah, blah , blah.
Yeah .

Speaker 2 (34:17):
So , yeah , I think that there has to be a balance.
I think, you know, if you lookat, I think that's where, you
know, when we transitioned outof , when I stopped coaching, I
was doing YouTube to push mycoaching as where I don't coach
as much now. I still, you know,for , for me, like our sort of
mission statement of, of MattFriar golf is that we want to

(34:38):
help every golfer or newgolfers improve and enjoy golf
in any way, shape or form. Youknow, whether it's buying a new
club or they want some adviceon it, whether it's learning
how to stop top in your threewould , or they just wanna see
a pretty golf course and watchsome golf. That's what we wanna
do. And I think, you know, ifyou, you could get totally into

(35:01):
the analytics and trying tomake everything fit, and you
might lose sight of that alittle bit. So I think if you ,
you know, you blend boththings, you'll, you'll have a ,
a good connection with youraudience. And you know, like us
, like I say, we're juststriving to get more people
playing, get the people who areplaying and join it more so

(35:21):
they play for longer. And notjust solely like doing
everything to make sure everyvideo is an absolute banger.
You know, if it's a three wordtip that I found helped with
one of my mates who I wasplaying with at the weekend,
I'll , I'll share it. 'cause itmight help, you know, could
help you, it could help anotherperson. Even if it, you know,

(35:41):
gets mediocre views, it doesn'tmatter. It might have helped
another golfer. Yeah.

Speaker 1 (35:47):
I mean, I , I, it's cool because like, your content
is like, you're notpigeonholed, you know what I
mean? Like, it's not like, oh,Matt friar's , it just
instruction. Right. Or Matt isjust product. It's like,

Speaker 2 (35:59):
Yeah ,

Speaker 1 (36:00):
You have, which was smart because like, and you
know, Rick's doing it now tooin Pete or Finch's as well.
Like, it's, it's all a bunch ofdifferent types of content
within the same thing. Yeah .
Like, I think like YouTubewants to keep you in your lane,
right? Like you are theinstruction guy and that's the
kind of people we're gonna sendover there because we know
it'll stay on platform. Yeah .
But like,

Speaker 2 (36:19):
You're

Speaker 1 (36:20):
Doing this, so it's like you're able to get all of
it, you know what I mean? Yeah.
Instead of being like, oh, I'mjust purely instruction at this
point. Yeah .

Speaker 2 (36:27):
Purely

Speaker 1 (36:28):
Golf product review.
Yeah . Or whatever it might be.
I think that's really cool tolike, and that's a hard thing
too, isn't it? I mean, what ,when did you start doing like a
, a bunch of different stuff?

Speaker 2 (36:37):
So I, I sort of, we , we came back to coaching
after, after that last lock ,that last lockdown. And my
diary was just jam packed . Um, so I ended up dropping a load
of hours just to then startmaking more content because I'd
seen it kick on , um, quitewell. So I was like, well

(36:59):
actually , you know, I , I knowwhat Rick does, I know what
Pete does. Uh , you know, I'veseen the success of them. I
wanna give this a go. I wanna ,you know, spend a bit more
time. Yeah.

Speaker 1 (37:06):
What's the worst case scenario, right? You go
back . Yeah ,

Speaker 2 (37:08):
I can always go back coaching . Yeah, exactly. Um ,
so yeah, we started when , whenI, when I stopped coaching ,
um, fully in two years ago ,um, I then, I then had made the
decision that the channel wasgonna have some playing stuff
because as well at that pointthrough, you know, teaching

(37:30):
nonstop, putting three videosout a week, I'd fallen outta
love of playing a bit because Iwas playing bad golf and not
playing any golf. So it waslike, ah , you know, I'll just
make a video on coaching andget out of there . I'm not
gonna play, I'm not got time aswell. I was like, well now I'm
gonna go and do full-time , um,YouTube, we could do a playing
series, you know, I wanna getback to actually playing, you

(37:53):
know, let's see what that lookslike. And, you know, I might
find some stuff along the waythat this worked for me to get
better and get back to, youknow, what I used to play. Like
it could help you. And then ,uh, the , the entertainment of
the challenges, I really enjoythat. I love nothing more , um,
than like playing with Pete orRick or Carter or whoever it is
and just, you know, talkingtrash when we're playing with

(38:15):
your buddies.

Speaker 1 (38:15):
Yeah. It's not

Speaker 2 (38:16):
Like you're

Speaker 1 (38:17):
Intimidated by playing with these guys because

Speaker 2 (38:19):
No , it's

Speaker 1 (38:21):
Don't guys forever .
And they're like, yeah ,

Speaker 2 (38:22):
You're

Speaker 1 (38:22):
Like, whatever dude.
Yeah .

Speaker 2 (38:23):
It's , it's just what a lot of golfers do around
the world as well.

Speaker 1 (38:27):
We do anyways .

Speaker 2 (38:28):
Yeah. You just , you just talk trash with your mates
whole time. Yeah . The wholetime. And that's , yeah . It's
just the best thing ever. Soyeah, I love, like , love doing
that on the channel. Um , andthat's when we sort of said,
right, well, you know, what arewe , um, and you know, what do
we want to do? And that's whereYeah .

Speaker 1 (38:44):
Who are you? Right?
Like who,

Speaker 2 (38:45):
Yeah .

Speaker 1 (38:45):
What's my, I what's my identity in this whole
thing?

Speaker 2 (38:48):
Yeah . Who

Speaker 1 (38:48):
Am I?

Speaker 2 (38:48):
Yeah . You know ?
Right . I'm a golf pro. I wantto give you advice on all the,
you know, like I say , I was 16when I started working in the
golf shop. So 15 years ofknowledge, like spending time
with golf products, withmanufacturers, with other pros.

Speaker 1 (39:05):
Plus you're a pro, your dad's a pro. Yeah . So
like,

Speaker 2 (39:07):
You know,

Speaker 1 (39:08):
The game inside and now like, you know, yeah .

Speaker 2 (39:10):
You're

Speaker 1 (39:10):
A , yeah. Like it's a huge advantage over anybody,
right. Who's not a pro, Ithink. And

Speaker 2 (39:15):
Yeah. Yeah. You know,

Speaker 1 (39:17):
You already have the authority, I guess a good way
of saying it to the audience,like, oh yeah, this ,

Speaker 2 (39:21):
Yeah , yeah . You know, I've , you know , sort of
hone a craft as it were. And Iwant to share whatever things I
know. If it can help someone,great, you know, let's get it
out there. Let's, let'shopefully, you know, help
someone make a better choicewhen they, when they buy a club
instead of just buying one for,oh, I think it might work. You
know, do you , do you reallyneed to go? That's the

Speaker 1 (39:41):
Golf industry.

Speaker 2 (39:42):
Yo ,

Speaker 1 (39:42):
That's like , that's why I started my website. I was
like, dude , no , all thisstuff doesn't work. Come here a
break. Yeah ,

Speaker 2 (39:47):
, we don't

Speaker 1 (39:48):
Like, we don't have time. That's the problem with
golfers. I feel like, like wedon't, like most golfers don't
have time to figure out whetheror not that thing works or not.
They just,

Speaker 2 (39:55):
Yeah .

Speaker 1 (39:55):
Think it works

Speaker 2 (39:56):
For

Speaker 1 (39:56):
Whatever reason.

Speaker 2 (39:57):
Yeah .

Speaker 1 (39:57):
Right.

Speaker 2 (39:57):
Yeah. Buy it, try it out. Didn't work. That's
another $500 gone. Let's go andchange it. Um , so, you know ,
it's like expensive stuff, likeall the golf things now. So you
may as well know what you'regetting and what works for you
.

Speaker 1 (40:10):
So then when did you get a , a photographer to film
you or a videographer?

Speaker 2 (40:16):
Ooh , uh, so my first proper videographer was
2020, I would say. Yeah. 'causeJoe's worked for me for a year.
22 . Yeah. He would've been 20,21. I got , um, like a
full-time

Speaker 1 (40:31):
Night . You film , you , you stopped filming
yourself pretty much. You know, somebody .

Speaker 2 (40:34):
Yeah. 'cause we started doing like course flogs
and things like that. And Icouldn't do it like on my own
when I was doing stuff like ,no ,

Speaker 1 (40:40):
You're not playing golf. It's impossible.

Speaker 2 (40:42):
Yeah . So

Speaker 1 (40:42):
I've tried that.
It's like almost impossible,like try to do a , like when
you do a product review on thegolf course, good luck playing
golf that day. You know, you'relike looking at your iPad to
make sure you talk about allthe whatever things and you do
all the

Speaker 2 (40:53):
Things on

Speaker 1 (40:53):
Camera. Yeah.

Speaker 2 (40:54):
Yeah.

Speaker 1 (40:55):
It sucks.

Speaker 2 (40:55):
Yeah. It's , uh, yeah , 21. I had like a , a
freelance again , um,videographer who came to work
for me. Um , he was , he wasdoing some other stuff like ,
um, other marketing things andthings like that. Yeah . Real
estate or . Yes , Ithink , yeah. Yeah. Um , I
think he did like 15, 20 hoursa , a week for me, stuff like

(41:17):
that. Um , and then he starteddoing some, he then
transitioned to doing both ,um, to his videographer and
editor. And then he, he stoppedworking for me last year, and
then I , I made like my firstfulltime hire . So , um, we, we
got , um, Joe in who's like ,um, the first full-time video

(41:41):
editor and videographer who'sdone all the stuff since August
last year. And then we've nowwe save you

Speaker 1 (41:47):
A lot of time.

Speaker 2 (41:49):
Yeah. Oh yeah. Yeah.
Because we're still, like ,we're still putting three
videos out a week as well. Um ,

Speaker 1 (41:55):
Can I ask you a question?

Speaker 2 (41:56):
Yeah.

Speaker 1 (41:57):
Why three videos a week? What , what makes you
think? Like, I was wondering,

Speaker 2 (42:02):
We're just, I've just done it always and it's
like, right, that's what I cando. Um , but we are , yeah ,
that's ,

Speaker 1 (42:07):
Yeah .

Speaker 2 (42:08):
I think with, with what we're doing, I think we
are now probably gonna go downto two. Why ? Just because ,
uh, um, for planning and like ,um, quality

Speaker 1 (42:20):
Or quantity.

Speaker 2 (42:22):
Like I

Speaker 1 (42:23):
Used to No, I agree.
Like , I sort

Speaker 2 (42:25):
Of do the three tips and tips are easy to film, you
know, they're , they're ,they're quick. They don't take,
you know, a lot of research'cause it's what I've done for,
you know, the past eight years.
Yeah . So I know you , you

Speaker 1 (42:37):
A moment in your head, like, you don't have to
think

Speaker 2 (42:38):
About it. Yeah , exactly . I mean, you can do a
little research

Speaker 1 (42:40):
To see like, how can I craft this tip into a good
YouTube video that mightperform , but Yeah .

Speaker 2 (42:45):
Like

Speaker 1 (42:45):
You already know the tip. It's not like you're

Speaker 2 (42:47):
Yeah, exactly .
Yeah. So it's just like givinga lesson. Um , so they, they
don't take much time for us, sothey're like, we just put them
in because, you know, we wantto keep, I still want to keep
coaching people still havingthat connection to, you know,
people getting better and, youknow, there's nothing better
when you see the comments of,oh , you know, this really
helped to just shot my bestround. Oh ,

Speaker 1 (43:07):
It's the best in the world. I love that.

Speaker 2 (43:08):
Yeah. I'm not a pro,

Speaker 1 (43:09):
But like I've, I've had pros, like I've done videos
of other pro realistic pros andthey're like, oh, I tried that.
That's the best. I used towatch him a long time ago and I
love that guy. Whatever. Like ,

Speaker 2 (43:17):
Yeah . I'm like, I always , I just always like

Speaker 1 (43:19):
Forward it to like the pro like, you know, a
YouTube guy and I'm like, Hey,check this out. Like, this
person loves you. You know,Like, it's just cool to see
that. I mean , I , I'm not apro, so I think it's cool to
like, I dunno , I think, Ithink what I like about you and
your channel is like, you try,you do a really good job of
giving value to the audienceand not like, and that's huge

(43:39):
because I think like whetherit's product or instruction,
it's like you're just givingfree value, right? Yeah. And
like a lot of guys don't dothat. It's more about like
what's in it for the person,like the YouTuber, I guess, in
a way. Yeah. Um, but I thinkthat's , that's one thing I
really about your channel. Dowe got people blowing up our
fricking chat. All right . SoBlake Anderson wants to know

(44:01):
how many, if any, hole in oneshave you hit? Uh,

Speaker 2 (44:05):
Three. One of them's on YouTube as well. Slam dunk
from that . Laal . Really ?
Yeah. Yeah. Slam dunked at Laal. It was really weird . Like
the , like, just quickly howthat , um, how we filmed that.
Um , I'd bought like an extracamera, but we were using , um,
I'd got a gimbal with likeA-D-S-L-R on it. And then I had

(44:26):
another DSLR with , um, like along range lens, and it was the
first time that we set this upand said, oh , let , like,
let's, let's put this on thislike next tee down and just
zoom it on the , um, on the,hold on ,

Speaker 1 (44:42):
On the green. Yeah.
I see. We actually hit ,

Speaker 2 (44:44):
Yeah , so like, you know, it's another angle
because on the camera that wehad, we only had like an 18 to
50 lens, so you're not gonnaget right down anywhere near ,
you'll get 40 yards zoom sortof thing. First time bang, set
it up, slam dunk. There we go.

Speaker 1 (44:59):
Did you, what did your thumbnail say? Do you
remember what thumbnail says?

Speaker 2 (45:03):
Uh , it's like hole in one or something like that .
Hole in one question mark. AndI'm like ,

Speaker 1 (45:09):
Oh yeah, I could Ima , that would've crack my pants
. Yeah . I didn't even get thatso much . Impossible.

Speaker 2 (45:13):
Yeah .

Speaker 1 (45:13):
So when was that?
When did you make that video?

Speaker 2 (45:15):
22? Is it ? No, 21.
Oh, last year. 20 ,

Speaker 1 (45:21):
Okay .

Speaker 2 (45:21):
It was year before last year. Yeah . All right .
We

Speaker 1 (45:23):
Got another question. Oh

Speaker 2 (45:24):
No . In fact, it might have been 22, it would've
been early 22 , I think.

Speaker 1 (45:29):
All right , so here we go . Todd has a question.
What do you feel is the mosthelpful tip for someone
starting out

Speaker 2 (45:37):
Get your basics right? I think a lot of people
like underestimate the value ofjust having, you know, good
basics. And even when you goto, you know, a range , um, at
a tour event, they're notworking on loads of crazy
stuff. So a lot of it isalignment, A lot of it is
posture, a lot of it is grip.
And if you can just start withjust some small shots, if you

(45:59):
sort of worked backwards up tothe driver, you know , if you
went from putting to driver andyou just learning to get a bit
of constant contact and get insome , um, consistent contact,
if you have those goodfundamentals, you'll, you'll go
a long way quick. Because theamount of, like people I used
to coach who had poorfundamentals and they just

(46:21):
thought , well, I'll hold it abit this way, that then
implement , like impacts theface and then you've got to try
and do something to counteractthat. Or you stood aim in the
wrong direction, so now you'vegotta try and swing it a
different way as where, youknow, you walk up and down the
tour range, everyone holds itpretty well, everyone stands to
it well, and everyone, youknow, has the ball in the right

(46:42):
spot. But I think we're quicksometimes to go, oh no, you
know , I need to do this magicfix to, to get my , um, to get
my golf swing right as well .
You know, just make sure those,those basics are right and
you'll do everything a lotbetter and a lot easier,

Speaker 1 (46:59):
Faster too. Right.
Because you're not

Speaker 2 (47:02):
Learning little shortcuts,

Speaker 1 (47:03):
You're not gonna

Speaker 2 (47:04):
Remember . Yeah .
Well you're not , you don'thave to correct mistakes along
the way. Then.

Speaker 1 (47:07):
So what, in your mind with the YouTube channel,
like what were the biggestjumps then, like prior to
Covid? Like what were you at,like Subway , you remember you
probably

Speaker 2 (47:17):
Prior to Covid, I think it was , yeah , about
35,000 sec . After the end ofsecond lockdown , um, we were
on like 50,000. Um , and thenat the end of that year, I hit
a hundred thousand at the endof 20,

Speaker 1 (47:35):
Which is a huge deal.

Speaker 2 (47:37):
Yeah. Oh yeah. It was like , that's

Speaker 1 (47:38):
Like I could just , that's the first milestone on
YouTube right. Yeah.

Speaker 2 (47:41):
That's

Speaker 1 (47:41):
Literally the first big milestone. Yeah . Well
actually I guess gettingmonetized is the first
milestone and then I

Speaker 2 (47:47):
Think like

Speaker 1 (47:48):
10,000, 25, 50 and then a

Speaker 2 (47:50):
Hundred . Yeah , 10 is big . Yeah. Yeah. A hundred
. Like getting like , just'cause it'd seen like

Speaker 1 (47:55):
Ripped .

Speaker 2 (47:56):
I was like, like I've got to get myself one of
them. I've got that .

Speaker 1 (48:00):
You gotta get the gold

Speaker 2 (48:00):
One now . Yeah .
Yeah. Like that's thatobviously like we wanna work
towards that. We want to get toit. It almost, you almost feel
like there should be a half1,000,001 or something for like
a intermediate stage that youwould work in between. 'cause
like a hundred to a million islike a big, big jump that can
be done .

Speaker 1 (48:16):
Oh yeah , dude .
It's like,

Speaker 2 (48:17):
That's

Speaker 1 (48:18):
A lot.

Speaker 2 (48:19):
Yeah. I think you see like a little bit of sort
of false , um, numbers now. Ithink like with the way shorts
work, you look at some creatorswho like,

Speaker 1 (48:31):
Let's talk about that. Let's talk about that for
a minute. So what is youropinion on shorts and getting a
lot of like, followers veryquickly from shorts? 'cause
that's what happened last year.
A lot of people like blew upbecause of shorts. Like, what
do you think about that? It'snot like that anymore. That's
what I think. I think it'schanged, but

Speaker 2 (48:48):
Yeah, I think, yeah, I think it's, it's changing a
little bit. It is interesting.
You look at it and you go like,oh . And I think that's where
like , um, it is a superficialnumber, sort of your, your
subscribe account and it'smore, you know, about your
views . But also I think one ofthe other things, and you know,
you alluded to it a little bitearlier, is, you know,

(49:09):
providing value and connectionto, to your fans. I think, you
know, for a lot of what we do,I think, you know, and even
when, like we're in St .
Andrew's last week, a lot ofpeople come up to us, my God,
like I can't believe it's you.
Can I shake my hand? Uh, thankyou so much for this tip. And
that's

Speaker 1 (49:28):
Brilliant fan . For a

Speaker 2 (49:28):
Real fan. Yeah .
Yeah . They fit real fan. Yeah.
As well . I think with like alot of shorts viewers , um, or
like people who have like shotup with , um, um, subs from
shorts. You look then look atsome of the longer form content
and it's just, you know, theviews of

Speaker 1 (49:46):
I'm like, need my mind right now. Like, verbatim.
Like that's exactly what

Speaker 2 (49:49):
It's

Speaker 1 (49:50):
Right. Like

Speaker 2 (49:50):
Yeah. So I , I think the gut , you know, if you , if
you wanted to chase that. Yeah.
But for , for us, you know,like I say, we've, we've got ,
you're gonna build ,

Speaker 1 (49:59):
I don't feel you're gonna build a community. Like
how do you build community on

Speaker 2 (50:03):
Shorts

Speaker 1 (50:03):
When you have 'em for five seconds and then they
like

Speaker 2 (50:06):
Yeah . And I don't, I don't think a lot of them
will go over to watch you. Likeyou can see it again from, from
, um, you know, some channelsthat do have. Yeah, I'm

Speaker 1 (50:15):
Not , yeah . I can talk about after the show about
those channels. I've seen 'emthough. You can see 'em like,

Speaker 2 (50:19):
Yeah. And you go, okay. Right. Fair enough. So ,
I mean, some have worked andsome have done, and you know,
we've played around with it abit and I think it is worth
doing them . Um , but for us, Iwanna , and

Speaker 1 (50:30):
We do 'em too, but it's not like, I don't know ,
it's , it's

Speaker 2 (50:35):
Like throw away content. I too ,

Speaker 1 (50:36):
It's long form .
It's long. Like you still do'em, it's just like
advertisement, right ? It'slike , oh yeah, I'm gonna short
on the video or something.
Maybe. But it's like, if youwanna look at the strength of a
channel, look at the long formand look at the views, like
that's it. Yeah . And then lookat the comments like that.

Speaker 2 (50:53):
That's ,

Speaker 1 (50:53):
That's the real identifier subscribers. Yeah.
It's amazing. But I mean,that's what I think and I
think,

Speaker 2 (50:59):
Yeah .

Speaker 1 (50:59):
Yeah. I mean,

Speaker 2 (51:01):
Yeah, I think, you know, if like , we look at it
as like now as well, like if wewanted to sell out a golf
school, if we , um, you know,had a hundred thousand shorts
viewers versus a hundredthousand who have been watching
the tips , the course flogs, Ithink I'd probably get 10
people who came to the golfschool from the shorts as well
, would probably get, you know,a thousand from the the golf

(51:23):
school , uh, from the , um,long form stuff. And they would
feel more connected to me. Theywould be more they

Speaker 1 (51:30):
Know you. They know you.

Speaker 2 (51:31):
Yeah. Yeah. They would know you. They'd be sort
of more ready to listen to whatyou're saying. Um , they would
take the advice on board alittle bit more. They'd be more
trusting and they'd, they'dsort of come back and be sort
of your go-to you . You know, Iwould become their go-to golf
instructor, you know, whetherit's for a lesson , uh, a bit

(51:51):
of club advice, or theyactually, oh , I'm playing
Royal Troon next week. Or Mattdid a video there. Let's watch
that. Um , and I think that'swhere, or

Speaker 1 (51:59):
You're playing with Rick or you're playing with
Pete or you're playing withsomebody like, oh, it's
entertainment. Like, oh cool.
It's like, you know, yeah .

Speaker 2 (52:04):
Two

Speaker 1 (52:05):
Favorite YouTubes are playing against each other,
you know? Yeah . Or somethinglike that. So then, right now,
are you just only focusing onlong form and it's a little bit
of short form then, I wouldassume?

Speaker 2 (52:14):
Yeah, pretty much.
Yeah. You know, the, the , thethree we've got , um, the two
staples of course logs are the,in the red series , um, where
we go to different venues andme trying to break path ,
that's just for the fact that Istill want to try and have
something to compete for .
Like, even though it's justpersonally for myself, I'm
trying to break that. Butthere's a good story along the

(52:35):
way. Um, you know, we've doneit for five years now. Maybe I
did, like, I started it fouryears ago with like a , a break
28 at , at my home course.
'cause I shot 28 on the backnine, which was eight under ,
and I was trying to see if Icould do it, you know, again.
Um , and then that's evolvedinto , um, like 18 holes,

(52:56):
different places. We also havethe 30 Shot challenge, which
is, that seems to be like onethat everybody loves. We've got
a really good one as wellcoming next week with Graham
McDowell and Major Champion LeoRide Cup Stall Wart . So we
film one with him, which wasreally good. And we've got some
other ones lined up, which is ,um, you know, the two long form

(53:16):
things. And then we have the ,the tips, they'll always stay
now. Um , like I say, I wannaalways give the advice and help
people get better. And thenthe, the tech stuff, you know,
trying to educate people on theclubs that are coming out or
even, you know, Amazon stuffand things like that. You know,
should you be buying it andhopefully save people a few

(53:39):
quid if the , uh, if theproduct's rubbish and stay away
from it or you know, if youshould be buying it.

Speaker 1 (53:44):
Okay. So lemme ask you a couple questions. Are
you, like, do you have sponsorsright now? Like certain brands
sponsor you or do you just buyyour own stuff or what's the
deal?

Speaker 2 (53:53):
Yeah, so we've got, we've got channel partners. So
currently we like with us doingtech , um, videos, we'll never
sign a club contract. A lot ofpeople will think that I'm, you
know , um, club contracted toMeno because I'm a closing
sponsor. Um , what

Speaker 1 (54:12):
Does that mean?
Close ? Oh, close you mean

Speaker 2 (54:15):
Close ? Yeah. They , they are , I , I only have ,
um, meno Close . They are goodenough to like, if I want any,
you know , irons, wedges, woods, they will give me them. But
in my contract it's not , um,contracted that I have to have
any club in my bag, you know ,just

Speaker 1 (54:30):
The clothes

Speaker 2 (54:30):
I've had . Yeah, just, just clothes . So where
they , the apparel, thefootwear and headwear , uh,
from those guys. Um , it's goodstuff. Got a great relationship
with them . The team are reallygood over there. Um ,

Speaker 1 (54:41):
That's cool.

Speaker 2 (54:42):
And enjoy working with them . Um , then we've got
Shop Scope . So the watches andthe lasers, they're like the
GPS partner. They also , um,are like the title sponsor for
the, in the Red series. So weOh really? Yeah, we started
working with them a year agoand they , the , that's one
thing I'm

Speaker 1 (54:59):
Friends with Gavin.
Are you friends with Gavin?

Speaker 2 (55:01):
Oh yeah , yeah.
Gavin's great.

Speaker 1 (55:02):
I love Gavin.

Speaker 2 (55:03):
That's awesome .
Yeah . Top Blo ,

Speaker 1 (55:04):
Gavin and Jen and all them .

Speaker 2 (55:06):
Yeah. Jen . Yeah .
Jen's brilliant. Yeah . AndLindsay . Yeah .

Speaker 1 (55:08):
And they're really good golfers too. They're like
super good.

Speaker 2 (55:10):
Yeah. And it's like that , that's one thing that
I've really enjoyed because I,for 12 years only ever used a
laser like A-G-P-S-I was notinterested in. I would like,
why are you wearing a watchnow? Don't need that . It's not
accurate as well . Now I've hadthe watch on my wrist. I love

(55:31):
it. It's so easy to go to. Andthen that's that's fine .

Speaker 1 (55:33):
Is that , is

Speaker 2 (55:34):
That looks

Speaker 1 (55:34):
Fine . Yeah. Yeah.

Speaker 2 (55:36):
And , and the G five , um, but like with the X five
, with the tags in the data is,is so good and so easy to use.
And like a lot of my friendshave bought them , um, off the
back of me sort of recommendingit to them and seeing me use it
and for like, ease of use for,you know, your everyday golfer.

(55:57):
It just highlights what youneed to get better at without
you , what

Speaker 1 (56:00):
I like about Shot Scope is the , it's affordable.
There's two things I reallylike

Speaker 2 (56:03):
About shots scope .
Yeah .

Speaker 1 (56:03):
I mean, outside the tech is great and everything
like that. Like Yeah .

Speaker 2 (56:06):
What

Speaker 1 (56:06):
Sets 'em apart in my mind is like, it's affordable
and they own their own data.
Like that's the biggest thing.
And like,

Speaker 2 (56:15):
You know,

Speaker 1 (56:15):
Like they're not buying the , not the data about
your golf game, but the data onthe golf course. Like that's
their

Speaker 2 (56:20):
Yeah .

Speaker 1 (56:20):
Right. So like, that's huge because a lot what
I learned from Gavin, like onthe podcast, and we've been
friends for five years probablyat this point, like, is that
all everyone else buys theirdata from like some central
depo

Speaker 2 (56:31):
Repository of data,

Speaker 1 (56:32):
Right? So every golf course. And so like, I just
think, yeah, I think, you know,what's the biggest competitors
to them is Garmin and , uh,

Speaker 2 (56:42):
Bushnell probably.

Speaker 1 (56:43):
Yeah, Bushnell.

Speaker 2 (56:45):
Yeah ,

Speaker 1 (56:45):
Them too . Um ,

Speaker 2 (56:47):
Yeah .

Speaker 1 (56:47):
Who else? So you got them.

Speaker 2 (56:49):
So I've got Meno shot scope , then , um, we work
with Fujiko as well. So Chefcompany Fujiko, I've got all
the, the , um, chefs in, in myirons , in my wedges in my
woods , uh, work with them.
They've done some great stuff.
Um ,

Speaker 1 (57:05):
With , I've got the graph TL and you

Speaker 2 (57:07):
Know , yeah. But it's tr and the tr one, I've
got all that. Yeah. And thengot the Axiom Graphite Irons ,
which has been quiteinteresting, the change on
that. We've we're actuallyshooting a video next week
about how I found it for thefirst six months. Uh oh,

Speaker 1 (57:21):
You got the, you got the , those iron shafts or the
new ones? Yeah,

Speaker 2 (57:25):
Yeah , yeah .

Speaker 1 (57:25):
What's it called?
The

Speaker 2 (57:27):
Axiom.

Speaker 1 (57:28):
Axiom. I went to that thing at PGA show. I shot
a bunch of footage, but Ihaven't made the video yet.
Like, I went to their specialevent that wasn't at the PGA
show.

Speaker 2 (57:36):
Oh yeah. At the , uh, at the Ritz on the , uh,
Ritz Driver .

Speaker 1 (57:39):
Ritz , yeah.

Speaker 2 (57:40):
Yeah. I was there pretty much all the time. So I
probably would've seen you .
You were there. Yeah, in andout . Really ?

Speaker 1 (57:46):
Oh, I , oh man. See , we didn't know each other.
Now we're buddies. So now I'vebeen like, what's up, man? Um,
so who else? Yeah , Fuji makes,quite honestly, Fuji Kura makes
one of the best golf shafts ofall time. And that's the vent ,
like all day long. Yeah . I putthat on my pinging driver, my
old ping driver. And that thinggave me an extra, like 15
yards, like, just by having anew shaft, I was like, holy

Speaker 2 (58:08):
Crap,

Speaker 1 (58:09):
. So fu

Speaker 2 (58:10):
And then fourth and final we've got , um, the Dukes
, um, which is a golf course inSt . Andrew's. So the old
course hotel, the , like themost famous golf hotel as it
were that sits Wow . By the ,the 17th of the old course and
you hit over it. So I partnerwith those like the old course
hotel and the Dukes , um, golfresorts. So the old course

(58:33):
owned the Dukes, and we film alot of our stuff up there now.
And that's where we were allthis week filming. Done some ,
um, good videos. That's whereme and Pete did the, the , um,
shot scope , record breakersvideo, our final one there,
which was a brilliant video. IfI do say so myself. Oh ,
,

Speaker 1 (58:51):
You know , well, you know, because yeah .

Speaker 2 (58:53):
Like

Speaker 1 (58:53):
You're, you know, excited by it and you're like,
oh, this is a good video. Iknow it's gonna do really well.
I'm excited about it .

Speaker 2 (58:58):
Yeah . You

Speaker 1 (58:59):
Know, it's crap too.
You're like, oh , I don't likethis video.

Speaker 2 (59:01):
Um , a few of them .

Speaker 1 (59:03):
Yeah, me too.

Speaker 2 (59:07):
Um,

Speaker 1 (59:07):
I ask you something else. So then like, when did
you start getting like, channelsponsors or whatever, you know,
like, like when , what number?
I guess in terms of subscriberswho are like, oh, who's this
guy?

Speaker 2 (59:19):
Uh , it wasn't right away, right ? No. Oh God, no.
No. Um, so like the Mno one wasprobably when I was at about
70,000. Um , I had some other ,

Speaker 1 (59:33):
Did they come to you? Do people like come to you
and start hitting you up? Didthey hit you up through
Instagram or YouTube or yourwebsite? It

Speaker 2 (59:39):
Depend like there's , there's agencies that manage
a lot of the companies andthings like that. And , uh,
yeah .

Speaker 1 (59:44):
The PR

Speaker 2 (59:45):
People , like , yeah. Have you , have you
thought about this? Or , we'vegot ,

Speaker 1 (59:48):
You know what I call them ? We call them the
handlers. They're the handlers,

Speaker 2 (59:51):
Yeah. . Yeah.
No,

Speaker 1 (59:53):
But they're cool.
They're all cool people. Like,it's like they, you know, like
they have, they work witheverybody. They, I mean ,

Speaker 2 (59:59):
Like ,

Speaker 1 (59:59):
They're all my buddies.

Speaker 2 (01:00:00):
Actually. It's d it's like , it's different in
America. You have like managersand agents over there as well.
We just have like agents sortof thing or managers. Like
there's no real,

Speaker 1 (01:00:09):
Yeah , yeah .

Speaker 2 (01:00:10):
It's a big one .
London ,

Speaker 1 (01:00:11):
I talked ,

Speaker 2 (01:00:12):
Yeah , it's probably agencies , um, that , that do
it more over here . But yeah,we, we had some like, like
people would approach you evenlike, even till sort of this
year get like a lot of theclubs we , um, were not
sponsored by the clubmanufacturers. They'll , they
do send us them to test them,but even , um, even up until

(01:00:34):
this year, we still weren'tgetting, you know, everything.
And it was like, we are doing,you know, we're interested in
it and we've had talks withthem and I think like then
they've gone , oh , right ,okay. Yeah. Like , we didn't
realize you're doing clubstuff. So I think , uh, this
sort of now we, we've prettymuch hooked up with , um, you
know, everyone who we neededto, to make sure that we are

(01:00:55):
getting stuff before it comesout to, to make the content
sense for when it comes out.
That's the right , like, that'swhat I

Speaker 1 (01:01:01):
Like, you can work with a third party retailer,
which helps sometimes, or

Speaker 2 (01:01:05):
Yeah .

Speaker 1 (01:01:06):
If you have relationships at the brand
itself and you're part of thatlist. Yeah .

Speaker 2 (01:01:11):
Like I , yeah , yeah .

Speaker 1 (01:01:12):
You just tell 'em like, look dude, if you sent
that to me in September and itcame out in February, it's a
waste of time and no one'sgonna watch that video because
they've already been out

Speaker 2 (01:01:20):
Six

Speaker 1 (01:01:20):
Months . Like

Speaker 2 (01:01:21):
Yeah . Yeah .

Speaker 1 (01:01:22):
It's the key.
YouTube is having that productat the moment of announcement
or at , or prior to launch.

Speaker 2 (01:01:29):
But Who

Speaker 1 (01:01:29):
Was that? What , what's that guy's name? He's
English too . Who's the guythat's always in the simulator?
The British guy. He's always inthe sim . Like it's the
background's like Kasim , he'salways in the sim . I can't
think of his name. Like , um, Ithink it's like 80 .

Speaker 2 (01:01:45):
Uh ,

Speaker 1 (01:01:46):
Oh, well crap, I can't think of his name. Like
he, well anyways, he got likethe Ping G four 30, like in
November of last year. Like ,like I was like, how in the
hell did you get that? Like, it, like ? I was like, no
, he was the only person onYouTube that had the product. I
was like, what the frick?

Speaker 2 (01:02:03):
I dunno . Yeah . I dunno who that is unless it's
uh , is it the average golfer?

Speaker 1 (01:02:08):
No, an average golfer. He's like your , he's
like our age. Like he's in ,he's always in the , he's in a
big sim room all the time. Likehe never goes to the golf
course.

Speaker 2 (01:02:18):
Oh, that's , um, Alex ets the reason he would've
got that Alex . Yeah. 'cause hewas in Australia.

Speaker 1 (01:02:25):
Oh, that's why . So

Speaker 2 (01:02:26):
Their embargo is are different to , um, to England's
and America. So they were gemlike

Speaker 1 (01:02:31):
I never knew that.

Speaker 2 (01:02:32):
Yeah, he had that.
So we had that . And that'swhat's crazy, you know, we had
, um, G four 30 were right .
They've launched it inAustralia

Speaker 1 (01:02:40):
In November, it was like in November. And we were
like, what the F January didn'tannounced it yet, or Yeah. I
was like, how the hell, like ?

Speaker 2 (01:02:48):
Yeah . Like

Speaker 1 (01:02:48):
It blew my mind when I saw that. Um ,

Speaker 2 (01:02:50):
Yeah, he's just, I think he's just moved back to ,
uh, England now, Alex.

Speaker 1 (01:02:53):
Oh, I thought he, I thought he was in England whole
time. I had no idea.

Speaker 2 (01:02:56):
Yeah .

Speaker 1 (01:02:56):
Um, does, so then are you, when you get your
clubs, how do you get the clubsthen? Through a third party
retailer or from like, Titleistor Tailormade or

Speaker 2 (01:03:05):
Buy Yeah , just straight. Yeah, straight from
the manufacturer. They'll , uh,we're , we're on like the, the
PR list or whatever it is now,where they'll send it before
embargo and um , you know, likeRick is , like, Pete is like
average golfer, markCrossfield, whoever they are,
you know, everyone who's doingthe club reviews, you get put
onto those lists and thenbeforehand you'll get the

(01:03:28):
product so you can see it,spend some time with it, you
know, usually about a monthbefore it comes out. So then
you can, you know, use it,produce your content, and then
have it good to go on. Um ,embargo day.

Speaker 1 (01:03:42):
That's awesome. It's all about , it's, but as a
YouTuber, is it better to getpaid to make a video or is it
better to get a product beforeit comes out ? I mean, best to
get both, right? But like, ifyou couldn't have both, what
would , what would be better?

Speaker 2 (01:03:59):
Uh , well we , I've never, but obviously like, my ,
my partnerships, we don't getpaid really to make any videos.
There's been the odd sort ofthing for Oh,

Speaker 1 (01:04:07):
Like you're , they're they're sponsoring
video. They're not Yeah , yeah.

Speaker 2 (01:04:11):
Not like tour .
Yeah. Like tourism boards. I'venever had like a Callaway paid
video. I've not had Callaway,tailormade , Mizzou, no
Titleist , none of those arepaid of all that . None .

Speaker 1 (01:04:22):
Yeah .

Speaker 2 (01:04:22):
Yeah. They're all just , um, ev like every
product, if it's ever a productreview, it won't be paid
because it, you know, juststraight away

Speaker 1 (01:04:31):
Muddies the water.

Speaker 2 (01:04:32):
Well, you're not impartial, are you? Because
you've already taken money .
Exactly. Right . So if you are, you know, the, the sort of,
you should say something good'cause we've given you whatever
money is where , you know, the, the revenue you'll make off a
video anyway, you know, sortsitself out. So all you need is
the product. And then you canbe, you know, open about it,
find out what is good, what isbad. And pretty much every day

(01:04:55):
, you know, all of them. Now,if you make a bad golf club,
you're going outta business,not gonna release it.

Speaker 1 (01:05:01):
And yeah, everyone's good . Doesn't say something
like this's a piece of.
Everyone's gonna say that rightaway. No one's not gonna be
like ,

Speaker 2 (01:05:07):
Oh , that's

Speaker 1 (01:05:07):
The best thing ever.
And there's like 10 YouTubersaying , this is crap. Like no
one's gonna

Speaker 2 (01:05:11):
Do that. Yeah , yeah . They're not gonna release

Speaker 1 (01:05:13):
It , you know ?
Exactly .

Speaker 2 (01:05:15):
That's , yeah, everyone's making good, good
products, you know? Um , it'sjust whether it's any better
than the last iteration, youknow, if they come out with the
wild claims, this one's gonnago 17 yards longer, this one's
gonna , you know, be thefastest ever. And you go, it's
the same ball speed, it's thesame, you know , distance.

(01:05:36):
It's, it's those things thatare , you know, yes, it's still
a good product and it will workif you go and get fit for it.
Um, but you know, it's not, youknow, the, the magic , um, the
magic pill that a lot of peoplemay think that it is.

Speaker 1 (01:05:53):
I feel like you just have to be honest as if like
you were walking into a storeand you wanna know whether or
not is this thing good or badand will it help me? Yeah .
Like,

Speaker 2 (01:06:02):
Just be

Speaker 1 (01:06:02):
Honest about it .
Like yeah ,

Speaker 2 (01:06:04):
That's ,

Speaker 1 (01:06:04):
And that's when I started the website, that's
what used to me off is like, Ihad the money to go buy these
things. I just, yeah.

Speaker 2 (01:06:10):
Like

Speaker 1 (01:06:11):
With walking into a store and I'd be like, what's
the , what's the new driver tobuy? And they'd say, oh, it's
the , you know, F nine or Cobraor whatever. And I'd be like,
okay, cool. And then like, itwould be crap. I'm not saying
it was a crap product, I'msaying like, it would not have
been the right product for me,you know? Yeah .

Speaker 2 (01:06:25):
You

Speaker 1 (01:06:25):
Know , like , okay.
You know, like maybe, maybethere's like, I need to figure
this out for myself and justtell the audience or tell my,
on my blog

Speaker 2 (01:06:34):
Back . Yeah . Just find out what the features and
benefits are of it, basically.
You know, it's a bit like acar, isn't it? You say it's got
this, it's got that. This couldwork for you if you're looking
for this type of thing. Thiswon't work for you if you are
this type of player probably.
But you know, as we always say,go and get fit for it. 'cause
everyone swings it differentlyand everyone hits it

(01:06:55):
differently. So, you know, notevery club is made for you
because there's no standard,you know, no one is standard.
So

Speaker 1 (01:07:03):
What do you have what, like for the rest of the
year, what do you have goingon? So like, let the audience
know like what you got going onso people can be ready for it
and excited for

Speaker 2 (01:07:11):
It . Yeah. Um , so we've got more in the Reds
coming . We've just like, saybeen up in Scotland, filmed one
at St . Andrew's, not at theold course, the, all the , one
of the other courses there.
That's the hardest one. Um ,that was really good , uh,
really enjoyed that even thoughit beat me up. Um, we've got

(01:07:35):
some more 30 shot challenges.
We're just , um, talkingthrough with some other pros at
the minute, just getting datesand things finalized for that.
And then can you explain

Speaker 1 (01:07:42):
30 shot challenges?

Speaker 2 (01:07:45):
Yeah . So you get 30 shots to get around nine holes
of a golf course. The idea wasthat, you know, it's, it was a
way of me playing the otherYouTubers that are around, you
know, Rick, Pete Carter , JamesRobinson , um, who, you know,
other people that we've had onthere. But like, as I thought

(01:08:06):
of the , the series, it waslike, well, this'll tear up to
hopefully as it grows , um, inreputation, hopefully, you
know, with brand connectionsand things like that, we'll
start getting some good prosand like the end goal is that
we get a top 10 player in theworld breaking 30 shots for

(01:08:27):
nine holes.

Speaker 1 (01:08:28):
That'd be cool. So we've

Speaker 2 (01:08:29):
Had ,

Speaker 1 (01:08:30):
Yeah.

Speaker 2 (01:08:30):
So yeah, so like , so we had Graham McDowell the
other day, you know, won , wonthe US Open and he is on the
channel doing the , uh, 30 shotchallenge. And he like, he
absolutely loved it. He waslike, just gonna go and play.
This is my practice game allthe time now. So we're , we're
, um, uh, it's smart .

Speaker 1 (01:08:47):
Whose idea was for the 30 that your idea for the
30 shot challenge. That's smartdude. Yeah.

Speaker 2 (01:08:50):
So

Speaker 1 (01:08:50):
Smart. Yeah ,

Speaker 2 (01:08:52):
It goes, yeah , it goes against everything goes
against everything. Like takingone shot at a time, not
counting your score, you get xamount of shots till you're
finished . It's like you've got30, you know, you've got 30 and
as soon as you start hittingthose shots are gone. So it's ,
uh, yeah, it's, I'm quite, Ireally like it. It's great fun
to film. So like , yeah , Ithink we've had like 10 of them

(01:09:14):
now already and they've donereally well. So yeah, it's a
bit like one of the big staplesthat we'll have. Um , we are
over to the states as well inOctober, going over to Carlsbad
for 10 days, so hoping to meetup , uh, with Fuji , Quora for
a couple of days and then doingour own stuff for four or five

(01:09:34):
days, so getting 30 shots withpeople and doing some in the
red stuff whilst we're there.
So, yeah. And then just , uh,just the same old really. We've
got other , other things in thepipeline that we can't, can't
let out yet, but it's gonna beI think, an exciting backend to
the year. It's been, I can'tbelieve it's, you know, nearly

(01:09:55):
September already. It feelslike

Speaker 1 (01:09:56):
You about like so fast.

Speaker 2 (01:09:58):
I know . It's , it's insane. So yeah. Real, real big
push to the end of the yearnow, would like to try and get
to quarter of a million on thechannel. Um , but as long as we
keep

Speaker 1 (01:10:06):
Making good you're

Speaker 2 (01:10:09):
2, 2 15 .

Speaker 1 (01:10:10):
Yeah. Every YouTuber knows exactly what , how many
numbers they have. 'cause theylook at that every day .

Speaker 2 (01:10:14):
Yeah. So as soon as you open it up , bang in your
face, your face, you're like,and you Yeah . Or

Speaker 1 (01:10:19):
You get big IQ and it shows you your stuff in the
day and you're like, yeah .
Like , like what? That sucks.
You know? And you're like, itreally went up . Yeah .

Speaker 2 (01:10:27):
So , yeah. Well , I'm , that's it really.

Speaker 1 (01:10:30):
So where can people find you?

Speaker 2 (01:10:32):
Uh , Matt Fryer , golf on everything. If you go
on Facebook, YouTube, Instagramthreads, Twitter , um, type
Matt Fryer golfing, and you'llfind a , a bald gingerman
giving you some golf advice.

Speaker 1 (01:10:47):
Who knows what he's talking about, who's cool. So,

Speaker 2 (01:10:50):
Yeah ,

Speaker 1 (01:10:50):
I've been a big fan for a long time and I really
appreciate you like coming onthe show, talking to you. I
didn't like, I, I know, I knowMatt from his channel, but I
didn't know Matt personally, soit was really cool to meet you.
Um, you too. I'm reallyimpressed and I had a fun time,
so thank you. Thank you . Youguys gotta check out Matt Fryer
. He is legit and he's supercool as you guys can see. So ,

(01:11:11):
um, I will see you guys in thenext video.

Speaker 3 (01:11:14):
Thanks for listening to another episode of Behind
the Golf Brand podcast. You're

Speaker 1 (01:11:18):
Gonna beat me,

Speaker 3 (01:11:19):
The golf stay connected on and off the show
by visiting golfersauthority.com. Don't forget to
like, subscribe and leave acomment. Golf is always more
fun when you win. Stay out ofthe beach and see you on the
green.

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#116 - Matt Fryer: (YouTuber)

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}#116 - Matt Fryer: (YouTuber)