December 4, 2023 • 51 mins
In this week's episode, I interviewed my good friend Rene Delgado, the Founder and CEO of Indoor Golf Shop
Like you, the Indoor Golf Shop loves golf, it’s a wonderful game that can bring us together for good times and fierce competition. Like you, the team at the Indoor Golf Shop has played golf for most of our lives – it’s timeless and has given us many great memories shared with friends and family.
In 2017, they saw an opportunity to offer golf simulator packages and indoor golf solutions to golfers. It started with their purchase of a golf simulator, and they soon realized there must be a better way than the frustration they experienced during that process. The Indoor Golf Shop was born, and they made the commitment back then that still stands today – their business will be defined by providing extraordinary customer service and offering exceptional products of the highest quality.
Today, their team strives to deliver on that promise every day. Within their 50,000 square foot corporate headquarters located in Celina, Texas, just north of Dallas, is our sales office, manufacturing facility, shipping and receiving department, and warehouse. This online store is only part of a diverse business that also includes custom home golf simulator design and installation, commercial golf simulator services, and contract manufacturing for leading golf technology brands.
They are fortunate to partner with many inspiring companies and mission-driven individuals and know that their success results from these important collaborations. Because of their incredible partners, talented team, and amazing customers, they earned the No. 400 on the annual Inc. 5000 List, the most prestigious ranking of the fastest-growing private companies in America.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Today we play golf.
Let me show you how we do it inthe pros. Welcome to Behind the
Golf Brand podcast. I nevermissed with the Seven Iron , a
conversation with some of themost interesting innovators and
entrepreneurs behind thebiggest names in golf. My
friends were the golf clubs. Ilived on the golf course, I
lived on the driving range fromPro Talk . You
Speaker 2 (00:20):
Should learn something from each and every
single round. You play
Speaker 1 (00:23):
To fun from on and off the green. Why would you
play golf if you don't play itfor money? Just let me put the
ball in a hole. This is Behindthe Golf Brand podcast with
Paul Libert tore .
Speaker 3 (00:34):
What's up guys?
Welcome to the Behind the GolfBrand podcast. This week I have
my good friend Renee Delgadofrom Indoor Golf Shop. Indoor
Golf Shop, has some of thecoolest golf sim stuff around.
And I'm really excited to talkto 'em , talk about how they
started their brand, how fastthey're growing, and kinda like
how they, you know, arenavigating the market with all
the new products that arecoming out. So welcome to the
(00:55):
show. Hey
Speaker 2 (00:56):
Paul . Thanks for having me, man.
Speaker 3 (00:58):
So where do you live?
Speaker 2 (01:00):
We live, I guess the closest big city is Dallas, but
we live in a suburb north ofDallas called Salina. It's
about 15 minutes north of wherethe new PGA headquarters is at
in Briscoe. So , uh, I
Speaker 3 (01:15):
Heard like Frisco's like blowing up, isn't it?
That's what somebody told me.
They're like, it's the one ofthe fastest growing cities
right now, or something likethat. That
Speaker 2 (01:21):
True dude. Yeah, it's, it's crazy. Frisco used
to just be cow pasture and ,uh, vacant land like 15 years
ago. Now it's, it's a city inand of itself. Um, so it's
growing pretty quick.
Speaker 3 (01:34):
Why do you think the PGA moved there? Just 'cause
it's growing? Is there areason? I don't know . The
reason is , I have no idea.
Speaker 2 (01:39):
Yeah, I mean, look, I mean, Texas is an attractive
place for, you know, to set upshop. Uh , lots of businesses
are moving, moving out here,north Texas, Frisco in
particular's got a bunch ofstuff. I mean, the Cowboys
headquarters is over here. MLFuh , soccer is in Frisco, I
think like the Hall of Fame inFrisco. So there's a lot of
(01:59):
stuff , uh, in Frisco in thisarea in general.
Speaker 3 (02:03):
Um, I mean that makes sense. I , I know that
that new facility is supposedto be like crazy big, right?
And like, like super fancy. ThePGA thing. I don't know . It's
a somebody , they might moveATGA show there. I don't know
if that's true or not.
Speaker 2 (02:16):
I've been hearing , uh, I've been hearing some
rumors. I know they moved out.
Um, so there used to be anothershow in Vegas, the Vegas that
was more like , uh, apparel.
They moved that one out here.
It was just a couple weeks ago.
Oh , it was ,
Speaker 3 (02:31):
I mean, it makes sense if they did move the big
Florida one. Well, I don't ,they need a lot of real estate
for that and I don't know ifthey have that kind
Speaker 2 (02:38):
Of Florida . Yeah, the Florida one is pretty
insane. I mean, yes .
Speaker 3 (02:42):
Didn't know have you been to it? It's
Speaker 2 (02:43):
Huge. Yeah. Yeah, several times. It's cool
though, man, I, I love goingout there and looking at all
the new tech and everythingthat they've got, but it's,
it's pretty massive. I don'tknow. I don't even know. It's ,
I , it's , I if they have theroom right here , everything .
Speaker 3 (02:58):
Yeah. There's no freaking way, dude. Like, you
have , you could have all thatreal estate, right? Like all
those like Yeah . Side roomsand whatever, and the square
mile under glass and all theother Yeah.
Speaker 2 (03:11):
Yep . Yeah. But it's a nice setup . I actually
haven't had a chance to like gotour it yet. Um, but I've got a
bunch of buddies that have beenout there and , um, they're,
they say it's fricking amazing,you know, I've heard that . I
mean, they've , they've gotlike tons of, like, they've got
like a , about golf sim setupsover there. They've got like,
full on putting greens insidebunkers and short game
(03:34):
facilities and all that stuff.
It's , it's a pretty serious ,uh, deal that they put in.
Speaker 3 (03:40):
That's cool. So are you a golf pro?
Speaker 2 (03:43):
I'm not a golf pro.
Speaker 3 (03:45):
How good
Speaker 2 (03:45):
Are you? I'm not , uh, I used to be good. Um, I
used to be decent back in theday, but , um, no, I mean,
look, I, I grew up , uh,playing golf. I played golf in
school. Um, now it's funny, I,I play more golf, like when I
travel than I do when I'm intown. Um, I just, I don't
(04:10):
really have the time to play asmuch as I do. Um, but it's cool
to , to hit a couple shots onthe sim every now and then.
And, but we've got several ofthem set up here and stuff, so
I always mess around on 'em .
Speaker 3 (04:24):
So did you play golf, like growing up? Like,
was your dad into golf or yourgrandpa or grandma or what?
Speaker 2 (04:30):
Yeah, my dad , uh, my dad was into golf and he
introduced me , uh, to the gameearly on. So I was probably
maybe four when I startedplaying, you know, and , um, I
, uh, I'd start to go outpractice with him and then ,
(04:50):
uh, he'd always take me outwith like his work buddies. Um,
so I, I got into it and gothooked early on. And then I
started to get somewhat serious, um, when I was like 13 , uh,
1314. Started to get lessonsand had a coach and all that
good stuff started to play intournaments. But , um, I love
(05:13):
it, man. It, it's, it's a greatsport. Like it teaches so many
great principles and values ,um, that can be applied just in
your life in general. Um, and Ilike the challenge. I mean, I ,
I liked that it was acompetition of one , you know,
as opposed to like a team sport, um, which was cool. 'cause I
(05:36):
mean, you were the only onethat you could blame for
anything. Um, but yeah, I, Ilove it. You play.
Speaker 3 (05:44):
Yeah, I'm like good though. I'm like a 15 right now
or something, which is good.
Yeah , because I was at 24 lastyear. Um, that's , I'm trying
to , that's get down to likesingle digit. I don't my goal
to get on a single digit dig .
I dunno if I can do that. Imean, I'm trying, probably next
year I'll get there. I wentdown five this year, or yeah, I
was at 20, I think at thebeginning of the year. Someone
from like 25 to 20 and then 20to 15. But I mean,
Speaker 2 (06:07):
That's really good.
Speaker 3 (06:09):
Yeah. And I think it comes down to like, I practice
a lot and then I think it, it'stwo things . I think getting
lessons for sure. And I thinkhaving the right products, like
honestly, like the right clubs, yeah , the right length, like
getting fitted. Like I knowpeople are afraid of doing that
kind of stuff, dude . It'slike, it really does make the
difference because if yourclubs are too long, which was
(06:30):
my problem, like, you're allover the place. Um, yeah. So I
think like, yeah, I thinkthat's why I always like
products and I love tech andthat's kinda why like, I'm
excited to talk to you becauseabout what you , you guys do.
So did you grow up in Texasthen? Yeah,
Speaker 2 (06:47):
I , uh, was born and raised in Austin. Um , nice.
And uh , did you go ut I did,yeah. You could see like the
football helmet and the frame .
You drink up go utYeah, yeah. Go horns.
Speaker 3 (07:06):
There you go. Yeah,
Speaker 2 (07:07):
Man. So I grew up in Austin. Uh , I loved it. Um , I
mean, it was a lot different.
Yeah, it was a lot differentwhen I was growing up. It
wasn't as big as it is now, but, um, I, I'm a Texas boy
through and through. Like, Idon't think I'll ever leave.
Speaker 3 (07:22):
I love Texas, dude.
Texas is awesome. Like, I wasthere, I'm there last year,
went four wheeling and Oh ,what's that big, like, ravine,
like in the middle of westTexas that's like really
famous. I don't can't think ofthe name of it. It's called
Speaker 2 (07:37):
What Big Bend?
Speaker 3 (07:40):
I don't know .
What's it called? It's by, it'sby , uh, Amarillo. It's like 20
minutes from Amarillo. Um, Ican't think the name of it . We
went there four wheeling. Itwas crazy. 'cause all flat,
right? And all of a suddenthere's just like,
Speaker 2 (07:52):
Yeah .
Speaker 3 (07:53):
Canyons and flatness. And then we went
wheeling in these canyons there. It was really crazy. Um ,
Speaker 2 (07:59):
Oh, seriously?
Speaker 3 (08:00):
Yeah, it was pretty fun. My buddy and I, huh ? I
saw a dude flip his jeep. Uh, Isaw a freaking dude with a
brand new like , uh, uh, wasthat Jeep truck called ? I
can't even think right now.
Gladiator, like, just takingbam , get the side of a
mountain end . The out of itwas so funny. 'cause like the
gladiator's, like thegladiator's like so much longer
(08:21):
than the Jeep. Like , it's liketwo feet longer. The dude like
hit this fricking rock. I waslike, oh , that sucked . Yeah ,
I saw a dude blow histransmission on the side of a
mountain that really sucked.
Like literally,
Speaker 2 (08:30):
Seriously,
Speaker 3 (08:31):
Like, blew his transmission. They like pull
him down slowly with chainsand. It was crazy.
Speaker 2 (08:37):
Oh geez .
Speaker 3 (08:39):
All I did , all I , I broke, I broke my Jeep. I
broke the, like, the steeringmechanism. I didn't even know
that. But like, driving home, Idrove home dudes 10, 12, 10 wa
10 hours. My, my steering wheelwas like this, like the whole
time driving home, I couldn'teven like go straight. I broke
the rod and whatever. I can't .
Oh really? I didn't know brokethe rod . My wife would've
kicked my if she knew that
Speaker 2 (09:00):
You saw all of that in Texas and, and you still
think that it's awesome.
Speaker 3 (09:04):
Oh yeah, it was fun . I love Texas and you get a
steak there for like 25 bucks.
It was crazy. And the stake waslike big and good . Yeah . Like
here would be like 400, youknow what I mean ? Just some
big Oh ,
Speaker 2 (09:12):
Seriously.
Speaker 3 (09:13):
Yeah. It was crazy.
I've always random stories,but, so did you play like
sports in college or no,
Speaker 2 (09:22):
No, no. Um, I, I, I got some offers to like smaller
schools to, to play golf. Um,but , uh, I always knew like I
wasn't good enough and I wasn'tgood enough to be a pro or
anything like that. So , um,you know, I , uh, studied
(09:43):
engineering in school and UT
Speaker 3 (09:46):
Engineering , uh,
Speaker 2 (09:47):
Electrical.
Speaker 3 (09:49):
Nice. But
Speaker 2 (09:49):
Don't ask me how to change , uh, a light bulb or do
any sort of wiring stuff. Likemy wife hates it. I, I don't
know anything about , uh,electricity anymore. Um, it's
kind of embarrassing. I'm gonna
Speaker 3 (10:06):
Watch . Do you graduate engineering degree ?
Seriously? Electricalengineering .
Speaker 2 (10:10):
Yeah.
Speaker 3 (10:11):
Dude , that's hard.
That's like the hardest one ofall. The engineering.
Speaker 2 (10:14):
Yeah.
Speaker 3 (10:15):
I knew so many people that , of them , like,
they all like failed out of itand they would go into like
electrical engineeringtechnology, which was like the,
the less math version orwhatever, you know what I mean?
Like Yeah .
Speaker 2 (10:27):
Like ,
Speaker 3 (10:27):
Oh, we're, we're more hands on . Um,
Speaker 2 (10:30):
Yeah,
Speaker 3 (10:31):
I know
filled out . Double E sold me ,
Speaker 2 (10:33):
Dude. It was , it was a bit of a shock, man. I ,
uh, you know, I was used to,like, I didn't go to a super
small high school. I mean, myclass was 600, 650 people. Um,
but I mean, I , like I did, Idid well. Um, and then I got to
college and the EE degree andit was like a freight train
(10:55):
smacked me in the face.
. Like , I remember I, Iaced my first engineering test
and then my next test in adifferent class, I got like a
17 on it. Um, and I started to, uh, to freak out. But yeah, I
wasn't, it wasn't easy. Um, butI'm so happy and fortunate that
(11:18):
I'm not doing that kind ofstuff now and I get to do what
I do. Um, so, you know, it allpanned out.
Speaker 3 (11:24):
Yeah. I was like , I did aeronautical engineering
and like, it was not like that.
It was different, but
Speaker 2 (11:32):
Yeah.
Speaker 3 (11:33):
Um, so what happened when you graduated college? Did
you just go get a job as anengineer somewhere? What'd you
do?
Speaker 2 (11:40):
Yeah. Um, so I graduated and I actually moved
out to south Florida , um, toFort Lauderdale. I, I'd had
like, kinda like a halfengineering, half operations
job , um, was doing like , uh,manufacturing operations , uh,
(12:02):
for Motorola actually. Um, so I, I was out there in south
Florida for a couple years andI transferred back to Texas ,
uh, with Motorola. And , um,was was pretty much just, well,
I moved , uh, that was backhere in Dallas, so I came back
to Dallas. Um, and then I, Idid that kind of stuff. Uh, I
(12:27):
worked for Verizon Wireless,kind of doing the same kind of
stuff . Another regionalcarrier , uh, US Cellular. Um,
it's based in the Midwest. Um,and then Beats by Dre and then
Apple. Um, and then after Apple, um, I kind of started doing
(12:47):
this full-time. What
Speaker 3 (12:49):
Were you doing for like Apple and Beast by Dre ?
Like sales or like engineering?
Speaker 2 (12:54):
No , um, so by that point in time, like I had
focused more on operations ,um, so like forward logistics,
reverse logistics , uh, repair,refurbishment , uh,
remanufacturing, stuff likethat. So , um, for Beats , I
was essentially, we had a smallteam, small company, like when
(13:15):
I was there. Um, so I was kindof in charge of the reverse
logistics , uh, globally. Sosetting up a network in the us
Canada, we had a facility inHong Kong, Europe. Um, so I was
really, really involved. Andthen , um, when Apple bought
Beats , um, I kind of gotsucked into that , uh, much
(13:38):
bigger organization and , uh,you know , worked with an
operations over there foralmost four years . Years . Oh
wow.
Speaker 3 (13:46):
That's crazy. So then how, like when, like,
how'd you start indoor golf?
Like what happened?
Speaker 2 (13:52):
I , uh, I was bored actually. Um, so you , what
year was that? You got , thiswas like in, it was late 2016 ,
um, early 2017. Um, so like, Idon't know . I'm, I'm the kind
of person that has to be likesuper busy and passionate about
what I'm doing, right. Um, Ilike having a lot on my plate
(14:15):
and, you know, I like, I viewit as a challenge. I , so when
I was at Beats by Dre, youknow, I had a, a really big
scope of responsibility. It wasexciting. I was traveling a
lot. Um, you know, I had a lotof facilities globally. And
then nothing against Apple. Imean, I love Apple. It's a hell
(14:36):
of a company. Um, but when youget absorbed into like that
kind of a , an organization,your scope of responsibility
goes from this to like this.
Speaker 3 (14:46):
Yeah. So you go from like being in like a startup to
like a corporation and you'rejust like, no , you're ,
Speaker 2 (14:51):
You're
Speaker 3 (14:51):
The guy that does that. And you're like,
Speaker 2 (14:54):
And that's it. You know ? So ,
Speaker 3 (14:56):
Oh , you get paid a lot of money to do less work.
Yeah .
Speaker 2 (14:59):
It's
Speaker 3 (14:59):
Gonna be the one thing you're gonna do all day
and you're gonna be like, thatsucks.
Speaker 2 (15:02):
Yeah. And I mean, look it, like, for some people,
like, they love that, right?
Um, I think for me and like,you know, a lot of
entrepreneurs, like, that'sjust not the kind of life that
they
Speaker 3 (15:16):
Want . You can't , yeah. You're wired a certain
way and you can't change that.
Like, that's not gonna ch likeyou can't undo
Speaker 2 (15:22):
That.
Speaker 3 (15:22):
Yeah . You just can't.
Speaker 2 (15:24):
So, I mean, it , it was a blessing in disguise.
Like, I mean, I , I was reallyfrustrated and unmotivated for
like, the first three yearsthat I was there. But then ,
um, the last year I kind ofopened my eyes and I've always
kind of had like anentrepreneurial itch. Like I've
always had like side , uh,hustles.
Speaker 3 (15:44):
Hustles ,
Speaker 2 (15:45):
Um , yeah . You know? And um, so I decided ,
uh, you know , like I rememberwhen my wife and I started
dating, this was , uh, like 12years ago, 12 , 13 years ago.
Um, the first time she came tomy house, I had like three ,
(16:05):
uh, cars. No , I had like fourcars in the driveway. 'cause my
first deal was I , I would, I'dbuy cars at auctions and then
just flip 'em, you know, I'dbuy 'em across the border in
Oklahoma, bring 'em in, fix 'emup a little bit, and then flip
'em. And I did that for awhile. Um, but she , uh, 'cause
(16:26):
like, what the hell are you ?
Speaker 3 (16:28):
Like , wtf, what is this guy doing?
Speaker 2 (16:30):
Dude , you know? Um , she's
Speaker 3 (16:33):
Like , uh, nah , I'm not dating this guy . That guy
. Weird.
Speaker 2 (16:35):
Yeah. But just like stupid stuff like that, you
know, just anything that Icould do , uh, you know, to
like add value and make anextra buck. Um, so I kind of
had that already. Um, I hadgotten like into real estate
and flipping houses. And
Speaker 3 (16:54):
Did you get a real estate license?
Speaker 2 (16:57):
No . Uh
Speaker 3 (16:58):
Oh , I did that too . I
Speaker 2 (16:59):
Didn't get , I did , I did that
Speaker 3 (17:01):
Too , too . And then I got a real estate license
because I was like, I don'teven paying nobody 3%. Like I'm
gonna get my own license. Itonly cost me two grand and I'll
get my own license and I'llmake, so my very first house, I
just got my real estatelicense. I bought my first
house and I got like six grand,like free money by just doing
my first deal. I'm like, oh ,this is great. This is before
(17:23):
the market crashed. Yeah .
Speaker 2 (17:24):
It was
Speaker 3 (17:25):
Awesome.
Speaker 2 (17:26):
The first , yeah , it was , it was fun. Um, it was
fun. It was a little stressfultoo . It was challenging. Like,
I felt like a little bit outtamy super stressful.
Speaker 3 (17:36):
It was stressful
Speaker 2 (17:37):
Because it was all, it was all new. Like, I hadn't,
I'd never done that. I mean,like, I bought my primary
residence.
Speaker 3 (17:46):
Yeah. You
Speaker 2 (17:47):
Know, like I , I bought like three houses before
that point in time, but , um,never really flipped houses. So
, um, it was like a reallysteep learning curve. And like,
the first, I don't know .
Speaker 3 (18:00):
Did you get hard money too?
Speaker 2 (18:02):
Yeah. Well , it depends. 'cause like we would ,
we would buy, we'd buy houseslike creatively too. Um, you
know, like we would buy housessubject to the underlying
mortgage where we'd like stepin and like assume the mortgage
and stuff like that. But we didbuy houses using , um, private
capital and stuff . That
Speaker 3 (18:22):
18% interest compounded monthly. I know .
Yeah. We flipping those
Speaker 2 (18:26):
Too . Yeah. I mean, it's expensive, but then like,
when you start doing the renosand stuff, that's when it gets
like, super stressful becausethe contractors, at least
contractors that like we use,like, they're running super
reliable, you know? Yeah.
They're
Speaker 3 (18:42):
On their own schedule. Like they might not
show up at all. And you got like 10 times and
then they're gonna show up.
Yeah . And then they're gonnado half the job and they have
to call another 10 times tofinish the other half of the
job. But you gotta close in somany days and they don't, they
don't care.
Speaker 2 (18:54):
Yeah . Yeah. Exactly what you're talking about .
That's the stressful part , bro. Job .
Speaker 3 (19:01):
Once we had this like, old house that was like,
in a really fancy area, but itwas an old house, right? So we
had , we remodeled the insideand it had original Saltillo
floors right. From like thethirties. Oh,
Speaker 2 (19:14):
Nice.
Speaker 3 (19:14):
And this dumb painted the effing walls and
did not put any kind of thingdown on the Saltillo. And so
when he left, we had whitepaint everywhere, dude on the
Saltillo, you know, what didit's, and it's, this guy's such
a, so we didn't know he didthis. And then he sealed it, he
put sealer over it. So now wehad white splotches all over
(19:38):
our Saltillo. So we had to hireanother company, come in and
like grind all the Saltillodown and then reseal it. It was
like five grand to do that.
Meanwhile, you're like, you'repaying right. For hard money.
Oh yeah. It was terrible.
Speaker 2 (19:50):
Dude. That's horrible. Yeah. So we did that.
We did that for a couple years, uh, and everything was great.
Like we , uh, you know , makegood money. Um , and then I had
this one house that was like ,uh, what's that movie with Tom
Hanks? Um ,
Speaker 3 (20:08):
Oh , the Money Pit?
Yeah. . We all havethat house that , that was my
house that was talking aboutright now . That was the house
that house got broken into allthe time. People stole the
copper out of it. I was like,dude.
Speaker 2 (20:19):
Yeah . It was horrible, man. But when I got
this house, man, I bought itand it was like on land , um,
in Austin , uh, like southwestAustin. I was gonna like , um,
double the square footage ofthe house. And I was like, man,
we're gonna make so much onthis house. Um, and then like,
(20:40):
long story short, like we endedup going through three
different crews. Um , like thefirst , uh, crew, like messed
up like royally and just leftthe property, like in utter
disarray. And then some of thepermits weren't pulled
correctly, blah, blah, blah.
(21:01):
Like, it was a , it was, it wasa nightmare. Like, I mean,
super stressful. So who moneyon ,
Speaker 3 (21:07):
Did you break even?
Speaker 2 (21:09):
No, I lost my on it.
Speaker 3 (21:11):
Yeah. You're like that , was that the last house?
Speaker 2 (21:13):
That was the last, that was the last flip . Yeah .
You're ,
Speaker 3 (21:16):
I'm not doing any more houses, bro . Like , after
that I'm effing away . No way .
That
Speaker 2 (21:21):
Was the last, that was the last flip . So like,
now, like, even like, we've gotlike investment properties ,
they're like rentals. Um ,that's easy. Yeah. But so after
that last , uh, disaster of amoney pit, that's when I
started to, in golf , lookinginto other things, you know, I
(21:41):
was like, man, I need something. It's so stressful .
Speaker 3 (21:45):
It's so stressful, dude. It's so , I knew a guy
who, like, he like, took moneyout of his house, main house.
And then he , uh, like bought arental and like, he was like
rental. Like, he essentially,at one point, this is before
the market crashed, he had like15 rentals. Dude, it was crazy.
(22:08):
Oh , wow. Right. Because it ,and like, you know, little
money down, balloon payment,all this. And then the market
crashed that that dude losteverything. He lost. Yeah .
Speaker 2 (22:17):
Like
Speaker 3 (22:18):
His entire life.
Like, he lost all those houses.
He lost his main house. Like,he lost everything. And I was
like, and that was , we, wewere investing with him in the
very beginning. And he is like,I wanna do it on my own. I
don't wanna invest with youguys anymore. And we're like,
all right , fine. My dad and I,good thing dude, that, that
dude lost millions and millionsof dollars. Like, he lost
everything. Like, like his mainhouse. He lost his main house.
(22:41):
Like, it was crazy. So it'slike, that'd
Speaker 2 (22:43):
Be the worst.
Speaker 3 (22:44):
Yeah. Like, and we were stressed with like that
house that people were likebreaking into and stuff . I was
so glad. Yeah . After that wewere done. We didn't do anymore
after that. We're like, this isstupid.
Speaker 2 (22:53):
Yeah .
Speaker 3 (22:54):
We'll just , yeah , it sounds all great and
everything, but it's not, it'sjust not, I mean, I mean, it
will work. I people ,
Speaker 2 (23:05):
At some point , people like romanticize it too
much and like people get tooobsessed and fixated like over
what they see on social mediaand Yeah . Yeah .
Speaker 3 (23:15):
I mean, million dollars on this house, like.
Speaker 2 (23:18):
Yeah, exactly. But no man, honestly, like, it was
a blessing in disguise. 'causelike, if that wouldn't have
happened , um, you probablywouldn't. Yeah, I'd have done
it again and I wouldn't like bewhere I am to get, like, I
wouldn't have started, you know, the indoor golf shop. So,
Speaker 3 (23:35):
So then, all right , so you started in 2016, like
how did you start indoor golfshop?
Speaker 2 (23:41):
So , um, it was actually, so the indoor golf
shop was actually like my third, uh, so lemme back up. So
after like that debacle, Istarted looking, what can I do?
Like what , what can I buildonline? Right? So that I could
do anything, right. I couldwork anywhere . Um , it was
like location, independent,blah, blah, blah . So , um, I
(24:06):
came across like drop shipping,right? So I like learned a
bunch of stuff and I made , um,a couple of like drop shipping
sites in stores. Um , likewhat,
Speaker 3 (24:21):
What were you drop shipping?
Speaker 2 (24:23):
Well, like , uh, the first one? Yeah, the first one
was crap. Right? Just like
Speaker 3 (24:29):
I got, I know a dude who's like, is all excited
about drop shipping and he islike, look , and they built me
this website, and like , heshowed me and it was like
literally all crap. It waslike, no one's gonna buy that.
Speaker 2 (24:38):
Yeah. So like the first one , like, I hated and I
closed it down after a while ,um, it made money, but like, I
just didn't stand behind likethe product. It was just like
trinkets, you know, like littlejewelry trinkets and stuff.
Stuff like that . Stuff . Dumbstuff . Yeah. Stuff that you
would like drop ship from Chinaover like the states and stuff.
Like
Speaker 3 (24:58):
So you'd buy a swap meat pretty much is what it is.
Yeah.
Speaker 2 (25:01):
Like
Speaker 3 (25:01):
Knock off, knock off stuff.
Speaker 2 (25:04):
Yeah. So then , um, and , and those were just like
little gimmicky things. I meanlike 10 bucks, 20 bucks,
whatever. So then, you know, Istarted doing a little bit more
research and it's like, well,it probably takes the same
amount of work and effort tosell something that's $2,000 as
much as something that's $20.
(25:26):
Right? So then I startedlooking at, well, what are like
high ticket items that I can,you know, drop ship
essentially? Um , and so, funnyenough, like the first store
that I did, like high ticketitems , um, was a , was like
outdoor , um, outdoor like playequipment. So I had a store, it
(25:48):
was called the Bounce Housestore. It was just bounce
houses, right? Residential andthen commercial bounce houses,
and then the buy . Yeah. Andthen we re rebranded it to the
outdoor play store. Actually,the website's still there. Like
it's on the back burner. Ihaven't done anything with it,
but I think that that store hasa lot of potential when I apply
the resources to it. Um, yeah,
Speaker 3 (26:08):
Now you know what you're doing too, right?
Because it is like six, sevenyears later.
Speaker 2 (26:12):
And it did, it did really, really well. I mean,
like in 2019 and then 2020,there were months where that
store did more than the indoorgolf shop. Um, so the potential
was there, but we didn't dolike the indoor golf shop, what
we did so well,
Speaker 3 (26:33):
We crushed it , dude , during Covid , could you
imagine?
Speaker 2 (26:36):
Yeah. Yeah. Well, that we did do well, but then
we ran into some buyers
Speaker 3 (26:40):
Into a shop too , so doesn't really matter .
Speaker 2 (26:43):
Yeah . Anyways, I mean, that, that store, like,
it's still there. It's likeit's on the back burner. Um, if
we vertically integrate thatstore and move away from drop
shipping like we've done withthe indoor golf shop to where
like we manufacture our ownstuff , um, it's got a ton of
potential. But , um, but yeah,I mean, that, that store did
well. And then shortly after Ilaunched that one, I did , uh,
(27:08):
the golf shop. So it was , uh,shop indoor golf.com , which is
the indoor golf shop. And it'ssomething that I've always been
passionate about golf, right?
And I just kind of happened tostumble across it because I
bought a sim , um, right aroundthe time that I started this
thing. And it was just a painin the to go and find
(27:30):
information and resources , um,to be able to like, educate
myself to make a decision andthen ultimately buy the
product. Like there wasn't aone stop shop place where you
could get information andresources and then also buy and
then get like the support thatyou need to set it up and then
(27:51):
troubleshoot and all thatstuff. So , um, that was kind
like the pitch that , um, Igave a lot of the technology
manufacturers was, you know,I'll do the legwork By that
point in time, like I , I'dlearned a lot about digital
marketing and how to build awebsite and code and all that
stuff. So we would do all oflike the heavy lifting on the
(28:12):
marketing and e-commerce sideof things , um, and then
support the customers. So , um,fortunately we got a couple of
them to agree. And then , um,so who , who
Speaker 3 (28:23):
Initially came on board ? Like who was your
initials?
Speaker 2 (28:27):
So Sky Track was like, Skyra was my first one.
Um , they're our first one. Um, and biggest one , um, true
golf ,
Speaker 3 (28:36):
I'm assuming.
Speaker 2 (28:37):
Yeah, true golf was there , um, foresight , uh, you
know, like Earnest Sports Optishot . Um, UNICOR , funny
enough, actually would not letme in , uh, when we first , uh,
started. Um, so Unicor, UNICORhas like taken like the US
(29:01):
market by storm. Um, it'sreally great hardware , uh,
product outta Korea. Um, butwhen they, when they came to
the us , like nobody knew whothey were. Um, so it took them
a little bit of time to, youknow, like really start to take
off. Um, so that was like 20, Iwanna say like 2019. Um, I
(29:26):
started to have conversationswith them , and by that point
in time we were already liketop seller of several like
technology manufacturers. Uh,but unicor, funny enough, like
they wanted us , um, theywouldn't let us in unless we
committed to buying andprepaying for like 20 or 30
(29:46):
units, like right off the getgo . Holy God . Um, and I mean,
to me, like, it , it's a lot ofmoney . Just doesn't make
sense. Yeah, it's a lot ofmoney, but also like, it's a
lot of money's
Speaker 3 (29:56):
Not like it's a thousand bucks. You know what I
mean? You're talking about like3,300 grand
Speaker 2 (30:00):
Unit. Yeah, exactly.
So , um, what what I had to dowas , um, I told 'em , look,
I'll, I'll sell your 20 or 30units, I'll buy 'em at retail.
If you don't want to give mewholesale initially just to
show you that we know how tomove the products, so we would
just bundle it with ourpackages and our soft goods and
(30:21):
make money off of soft goods.
Um,
Speaker 3 (30:23):
You a margin on that.
Speaker 2 (30:25):
Yeah. But now, I mean, we're their biggest
reseller , uh, by a lot. Um, welove the product. I mean, we've
got great relationships withUnicor and all of our other
technology partners. Um, but ,uh, but yeah, that's kind of
how it started. Um, justdropshipping , uh, dropshipping
(30:46):
was easy. It was scalable, itdidn't require a lot of
overhead. Um, but it's also ,also right
Speaker 3 (30:55):
Or
Speaker 2 (30:55):
Space. But then for those reasons also, you know,
it's low barrier of entry, soanybody can do it. Right. Um,
if, if, if these companies ,well , it drops
Speaker 3 (31:09):
To the margin. Not as good though, right? Like
even still, if you're getting a, I mean a wholesale or a
little bit above wholesale,like, let's just pretend for
the unit, the margins aren'tthere. I mean, they're, they're
not there to scale. It's thereto make a , you can make money
on it, right? But like,
Speaker 2 (31:22):
Yeah,
Speaker 3 (31:22):
Like, I think what's cool, what you guys are doing
is like, you make your softgoods, right? And like, that's,
that's a real differentiator.
Speaker 2 (31:30):
Yep . A hundred percent . Um, so yeah, so
that's, so that's what we did.
So like , uh, we started dropshipping and then , um, had a
couple of really good years.
Uh, and then like I've, I'mreally big on kind of like
forecasting out and trying tosee like where the demand is
(31:51):
gonna be, like what it isthat's gonna differentiate. Um,
like one of my biggest mottosis like, adapt or die, right?
You always have to beinnovating. You always have to
be adapting if you rest on yourlaurels and just like, sit on
your hands, like it's a deathsentence. Um, so having like
(32:11):
that kind of mentality, I waslike, okay, what can we do
different? Right? Like, Idon't, I don't wanna just be
like a drop shipper, right? Sothe next thing we did, we
started , we started to likebecome distributors. So we'd
take possession of product, geta little bit more margin, we
would do all of our fulfillmentvalue added , like reser
(32:32):
services, like repacking andstuff like that. Um, and then
we did that for only like acouple of months. And then we
started to get into like,manufacturing. Um, there was
like significant investment inmanufacturing, right? Because
you've gotta , you've gotta do, uh, capital equipment, you
(32:52):
need space overhead, you need ,uh, subject matter experts that
know what they're doing andthat stuff. Um, but we also get
to kind of control our owndestiny and , um, you know, we,
we own the supply chain, right?
And that was like one thingthat really opened my eyes was
coming outta Covid, right?
(33:13):
Because Covid, the demand wasthere. Like, I think it fast
forwarded our space like two orthree years , um, into the
future. Like it was always kindof trending up, but then covid
hit and it just wentgangbusters. Um, but supply was
an issue, right? During Covid ,um, for lots of different
(33:35):
reasons. Yeah . And, you know,coming out of that, I was like,
you know what, like I've gotta, I've gotta control as much as
possible to mitigate the supply
Speaker 4 (33:46):
Chain. Yeah,
Speaker 2 (33:47):
Yeah. Mitigate supply risk in the future. Um,
so, and it was like, well, whatdo we manufacture? You know, do
we want to like get into tech?
Hell no. Like , um, that stuffis so complicated and people
have already spent millionsupon millions of dollars to
like do that stuff, even if wewere to try it. Like, there's
(34:07):
no guarantee of success. It's amoney pit. So soft goods soft
was , yeah. Soft goods was theway to go, right? So it's like,
well , what do I know aboutlike, making a screen or an
enclosure or a putting green?
You know, I didn't know any,like you're talking about
(34:28):
getting into the textilebusiness. It's textile
manufacturing, right? So westarted from scratch. We
brought in an SME , um, youknow, they, they started to
bring on , uh, industrial , uh,sewers . And we got all the
equipment. We got , uh, CNCcutting machines. And we've
(34:52):
got, these big machines arelike 15 by 37. Um, they're like
the opposite of an air hockeytable. They like suck the
fabric down, and then you'vegot your programs , uh, and
everything. So everything thatwe make is digitized first, and
it's repeatable andreproducible, right? So if
you've got a screen that'stemplate , right , 16 by ten
(35:15):
two , you just get the materialon there and it cuts it out
every single time. So it kindof went hand in hand with like,
some of my prior experiencetoo, like on the ops side in
manufacturing and stuff likethat. It's , um, but that was
like a huge, huge, like,fundamental shift for us,
right? We went from dropshipperto distributor to , uh,
(35:39):
full-blown like manufacturer,and it opened up a lot of doors
for us. Um, not only did we getlike margin expansion in that
we made the goods ourselves, sowe didn't have to go to the
middlemen. Um, but we couldalso start getting to like
contract manufacturing servicesso we could manufacture
(36:00):
products on , you know, forother people we could like
private label products , um,for other people. Uh, and
that's what we started to do.
So it, it kind of opened up newrevenue streams for us, right?
We used to be just a hundredpercent direct to consumer. And
(36:21):
it led to us kind of tappinginto this B two B network , uh,
with contract manufacturing andthen indoor golf facilities and
, and stuff like that. Um, and
Speaker 3 (36:31):
The customs too, right? Like people coming to
you for a custom Yeah . Orwhatever. It's like there's big
money in
Speaker 2 (36:37):
That . Yeah. Yeah.
Part of our business too is, isthat custom stuff. So I mean
like the high end design andbuild . So we do like design
and installation , uh, inCanada, the US and then Latin
America. But every single oneof those jobs is completely
different, right? Yeah. It'sall custom.
Speaker 3 (36:53):
Yeah. It's all custom different .
Speaker 2 (36:56):
So the ability, I mean, our , our team does such
a good job. Um, you know, we'vegot a team of designers that do
the two D and then three Dspace that then gets translated
over into like a productionplan. We manufacture
everything. Um, so it's areally good seamless like,
integrated process and peopleare getting exactly what they
(37:17):
want and they see it before weactually make it and then
install it. Um, but yeah, all ,all those, like the automation,
the equipment , um, that's allhelped us tremendously to be
able to scale , scale and likekeep up with everything.
Speaker 3 (37:32):
So you guys have grown a ton then, huh?
Speaker 2 (37:34):
Yeah. Um, we grew, we grew pretty quick , uh,
pretty fast. Um, which wassuper quick. Super quick. Yeah.
So I mean, like it , and thatwas something too, like, you
kind of learn, you learn it'strial by fire. Like you learn
on the job, right? It's a wayto learn . I mean, when you ,
(37:59):
there's ,
Speaker 3 (37:59):
There's no books for this. It's like, yeah , you
have to learn , you have tofail on something, you
Speaker 2 (38:03):
Gotta
Speaker 3 (38:04):
Reassess, you gotta try it again. It's like just,
Speaker 2 (38:07):
Yeah, I
Speaker 3 (38:08):
Don't know , troubleshooting, but there's
like light .
Speaker 2 (38:11):
Yeah. And it sucks, but it's fun, you know , um, at
the same time. But like goingfrom like a million to five
requires different people,different processes , um,
different expertise. Then yougo from five to 10 and it's
like the same thing. Like, youknow, the people or the
(38:32):
processes, the ways that youdid things to go, go from one
to five don't apply anymorewhen you go from five to 10,
then 10 to 20, you know, 20 to30. It's like the same kind of
thing. You need more systemsand automation. Like the bigger
that you get more processes tobe able to scale and do things
consistently over and over andover. Um, you know, but like
(38:55):
we, we started, it was just meand then me and my wife , um,
as late as like early 2020 ,uh, it was just me and my wife.
And now
Speaker 3 (39:06):
Is that when you're drop shipping and stuff?
Speaker 2 (39:09):
Yeah, yeah . Now , uh, between the US and Canada,
we've got 60, 65 people. Um, soyeah, we've grown, we've grown
really quick. I mean, a lot,most of that's like direct
numbers , like manufacturingand then distribution and uh ,
'cause you're doing more stuff.
Speaker 3 (39:30):
You weren't , yeah.
Speaker 2 (39:31):
Yeah. But , uh, but yeah, I mean we, we grew super,
super quick. So I mean , um,and, and we're, we're
continuing to grow, which is agood, good trend. It's a good
thing. Um, which just kind ofvalidates it , like what we're
doing and the vision that wehave is sound and, you know, it
(39:52):
, it's working. Um, 'causethat, that's, that's the hard
part too , um, is not to growtoo quick because growth sucks
up a lot of cash, right. Um,there's a lot of capital
investments and , and thingsthat have to be , uh, like you
(40:15):
gotta buy a lot of , uh, inorder to be able to support the
growth . Not only that, yeah .
But
Speaker 3 (40:20):
Yeah , your stuff and stuff you're buying is not
cheap. Right. It's machinery.
It's , it's like you'reinvesting in big stuff.
Speaker 2 (40:26):
Yeah. The machinery's not cheap. Um, I
mean the , the human, we've gothuman capital. I mean, that's,
that's not cheap. We offer ,um, like full benefits to all
of our employees and, and allthat stuff, which is nice, but
it's not cheap. Um, you know,we need a lot of real estate to
be able to like operate. Um, solike we, we actually, we just
(40:49):
closed , uh, we bought thecommercial property that , uh,
we operate out of , um, likethree months ago. Oh , wow. So,
yeah. So we've got, you know,like seven acres and 50,000
square feet of like commercialspace and like a new showroom
that we're building , um, whichis great, right? Long term . I
(41:13):
mean that, that's a greatinvestment. Um, but , but it's
not, but it's not cheap and itsucks up a lot of money, you
know? Yeah . And
Speaker 3 (41:20):
Time and a lot, a lot of time to figure all that
out, right? Like, it's not,
Speaker 2 (41:24):
And , and stress and attorneys and may like their
money. Um,
Speaker 3 (41:30):
right.
Speaker 2 (41:32):
But , uh, but no man, like, you know, like we,
we've built a really solid kindof business and we've got like
the best team in the businesstoo. Um, you know, everyone,
like, everyone that's here. Andit , it wasn't easy, you know,
'cause culture's a big thing atthe indoor golf shop, and we've
(41:54):
got our set of like, corevalues that have a golf bin on
'em . Um, and it took a coupleof iterations to get the right
people with the right stuffthat would gel and fit in and
had the same beliefs andeverything. But now we've got a
really sound team that we can ,um, leverage and just continue
to grow and build off of. So ,um, I'm excited to see like how
(42:16):
we continue to kind of liketrend forward and what , what
the future holds for us. But ,um, I think, I think we're just
getting started. Well,
Speaker 3 (42:24):
I think it's really cool because like, you know,
there's probably, let's say ahandful and that's being very
generous of like, brands thatare doing it right in that
space, you know? And I thinklike everyone's kind of edging
to see who's gonna be the topdog, right? And I think what
you guys are doing all theright things. So like, I think
you're poised to, you know,really do like a lot in the
(42:48):
next couple years. And I , Imean , I know who your
competitors are, like it's ,it's, yeah ,
Speaker 2 (42:52):
Pretty
Speaker 3 (42:53):
For me, it's pretty easy to figure that out. But
like, yeah , it's likeinteresting because it's like
everyone has their strengthsand weaknesses and it's like,
kinda like you were sayingbefore, it's like, you know,
being able to invest in thecapital, invest in this future
of the brand, and it's notjust, oh, we sell product, like
we sell sims or we sell, youknow , uh, launch monitors or
whatever it is. It's like beingable to be like a one-stop shop
(43:15):
really? Yeah.
Speaker 2 (43:16):
And
Speaker 3 (43:17):
Say , oh, we can do the custom, or we can do greens
and we can do this and we cando full , like the whole nine
yards. And you're like, ohyeah, we also sell that. But
like, we still sell thoseunits, but that's just, that's
just one piece of the pie,right? Yeah . That's not ,
that's the brain. It's not thewhole room. Um , right.
Speaker 2 (43:34):
Yeah . That's a lot's difficult
Speaker 3 (43:36):
To move towards that .
Speaker 2 (43:37):
Yeah. I mean, look, I , I think there's, there's
been a lot of consolidation inthis space and there will
continue to be consolidation inthe space. Um, I think if you
look at like, kind of like theindustry and who's doing well,
Speaker 3 (43:51):
Those
Speaker 2 (43:51):
That have vertically integrated are doing well. Um,
you know, it's, it's soimportant to be able to control
your own destiny as much aspossible. And you know, we,
there's so many different facetsuch Yeah . And
Speaker 3 (44:07):
You can't sell.
That's the other thing too.
Like, you can't sell like, youknow, like, oh yeah, here's our
$7,000 one, and it's like theythink it's exciting and they
get it and it's, right? Like ,oh , this
Speaker 2 (44:17):
Just
Speaker 3 (44:17):
Graph and the , the , the screen breaks right away.
Like your host at that point,like, you need to like be able
to like stand behind thatproduct and be like, oh, that's
really a good deal for sevengrand or 10 grand or 15 grand
or whatever you wanna
Speaker 2 (44:30):
Spend . Yeah .
Speaker 3 (44:31):
Um, I , I think you're seeing a lot of, well,
I've seen recently, like a lotof people are trying to come
down on those kits, let's callit like, like let's get the
most bare bone thing. But it'slike buyer beware, you know?
It's like, is that really agood kit? Because like that Sky
trek st plus is three grand. Sowhat do you think a $3,500
units , the $3,500 room's gonnabe? Like, I mean, yeah .
Speaker 2 (44:54):
There's not
Speaker 3 (44:55):
So much money there.
Um , right. And I think by youguys, like putting the
infrastructure in place, belike, look , we're making all
this stuff. We're not justbuying it from somebody else
and selling it. Yeah.
Speaker 2 (45:04):
And
Speaker 3 (45:04):
Be like, here's our kit. Yeah.
Speaker 2 (45:06):
And that, and that's like you mentioned like a
really good point. Like, I'vealways hated to compete on
price. Like I think it's, thatleads to a race to the bottom
and everybody loses, right? Solike we, we never really strive
to be the cheapest. Like wedon't strive to be the most
expensive, but we're like kindalike a premium , uh, brand. You
(45:31):
know, we're not theLamborghini, but we're not the
, uh, Kia either. Um, but yeah,like product is everything. You
have to stand behind yourproduct. Like our stream
material, nobody has it. Um ,it's proprietary blend that we
work with, a mill with. We haveexclusivity on it. Like nobody
has it . Same thing with ourhitting mats, our hitting mats.
(45:51):
Nobody has our hitting mat.
Like we made that hitting matfrom scratch. Um, and if you
look at like, all the reviewsand then like all the
that it's likegarnered in, in , uh, in the
public and from other peoplelike my golf spa and , um,
hackers paradise and stuff likethat. Like the product is good.
(46:11):
Um, so when you couple thatwith, you know, like the level
of service that we provide ourcustomers and the education and
the support and the help thatwe offer, like, it's a unique
combination that not manyothers, if any kind of provided
, you know, 'cause it's, it's,it's about the whole journey,
right? You have to, you have toexcel at each step of the
(46:36):
customer journey. Pre-sale,post-sale , um, and like a
misstep screws you, you know,
Speaker 3 (46:45):
Like, it ,
Speaker 2 (46:45):
It only takes one bad review to completely mess
you up. Um, so we're reallybig, we're really big on the
customer. Like I am like alwaysin the customer's favor. Like
always, always, always dowhat's right for the customer.
Like put yourself in theirposition and do what you would
(47:07):
want done. Like, you know, ifwe're talking about like
arguing over a $50 or even a$300 like deal or a mishap, no.
Like do what's right for thecustomer. They're the ones that
keep the lights on. And so I ,and
Speaker 3 (47:25):
They're gonna come back too . That's the thing .
Like if they buy a cheaper oneand they're happy with that for
a couple years, and then nowthey're ready to buy the next
one. If they have a goodexperience and they're like
ready to upgrade, they're goingright back to you. I mean,
like, that's, that's your car .
That's your car .
Speaker 2 (47:39):
Yeah. Yeah, exactly.
So that's been, I mean, that'sbeen tough, right? Because I
mean, it's hard to kind of likewrite an SOP on that too, you
know, like when we talk aboutlike scaling and like , uh,
defining things,
Speaker 3 (47:53):
It's hard. I wouldn't even know how to write
an SOP on that.
Speaker 2 (47:55):
That's a culture and that ,
Speaker 3 (47:57):
And it comes from the top down . That's all it is
, right? Like you can't instillthat. It's just that's our
mantra, right? Or that's how wedo it here and you know, you
have SOP for production or, youknow .
Speaker 2 (48:09):
Yeah, exactly.
Speaker 3 (48:10):
But I mean, it's crazy. Like, 'cause you guys
sell a lot of stuff, dude.
Like, you don't, like, you'renot, you know, 'cause some
brands only sell like, oh, weonly have four companies we,
you know, make the sims with.
It's like you have everybodypretty much. Like I don't , I I
don't see anybody. We don'thave, don't ,
Speaker 2 (48:26):
And we don't really, I mean, and , and we don't sell
all of 'em either. I mean,like, we get approached quite a
bit to sell like differenttechnology and different stuff
and like, unless we get ourhands on the product and we
stand behind the product and webelieve in it, like we are not
going to sell it, you know? Um,so we're, we're really
(48:48):
selective, right? Because ifwe're associated with it, we're
kind of putting our
Speaker 3 (48:51):
Reputation on mine too . Yeah . Yeah. If you , if
you sell it and they haveproblems and it's really, it
has nothing to do with youguys. It's just a whatever it
was, laser or light or whateverit might be. And it's like,
well now what ? The guy stuckwith a $4,000 problem and it's
like, well send it back to us,we'll swap it out. And now
(49:12):
you're the one like off becausenow you're losing money at this
point. 'cause you gotta send itback in and get a , you know,
whatever RFI they call thatreturn for Yeah .
Speaker 2 (49:21):
Return rma
Speaker 3 (49:22):
RMA. Yeah. You know, and it's like, do that once.
Okay, do that twice. We're notworking together anymore.
'cause your stuff's garbage andyou're , that's Yep . Yeah.
It's like you Yeah, I've seenthat too. I mean,
Speaker 2 (49:33):
Yeah,
Speaker 3 (49:34):
You're only as good as your ,
Speaker 2 (49:35):
It's tough man .
That's right. That's right.
Speaker 3 (49:39):
Well I think it's really cool what you guys are
doing. Like where can peoplefind your store?
Speaker 2 (49:46):
Yeah, so , um, we're primarily e-commerce. Um, so
our website is shop indoorgolf.com and that's where we
sell , um, a lot of our likedone for you golf simulator
packages. Um , we also selllike DIY components like
screens, turf, putting greens,things like that. And then our
(50:08):
custom brand , um, is in-HomeGolf. So if you go to in-home
golf.com , that's the divisionwithin our business where we do
the high-end design and build.
Um, it can be both forresidential and then for
commercial customers as well.
Um, and then we do havephysical showrooms , um, in
(50:31):
Toronto, Canada, Newark, NewJersey, south Florida, and then
here in Dallas as well. So ifpeople are local , uh, to the
area or within drivingdistance, they can always stop
by and take a look at theactual product.
Speaker 3 (50:45):
That's awesome.
Well, I mean , you guys aredoing a great job and I think
you guys, honestly, if you guysare on the market of wanting to
get a simulator or on , or justtrying to get information to
figure out what simulator toget and why, like there's a ton
of free information on thesite. Like they're breaking it
all down for you. Likeobviously they want you to buy
(51:05):
from them, but like, they'realso consolidating it so that
you can make an informeddecision regardless of whatever
you wanna do in the future.
Which is cool because a lot ofpeople don't do that. They're
just trying to sell yousomething. So you really have
to go and check them out 'causeit's legit. Well thank you for
being on the show today. Um , Ireally appreciate it. I hope to
have you back on again in thefuture.
Speaker 2 (51:27):
Thanks, man. I appreciate it. Happy to be on.
Speaker 1 (51:30):
Thanks for listening to another episode of Behind
the Golf Brand podcast. You'regonna beat me and go stay
connected on and off the showby visiting golfers
authority.com. Don't forget tolike, subscribe and leave a
comment. Golf is always morefun when you win. Stay out of
the beach and see you on thegreen.
Today we play golf.
Let me show you how we do it inthe pros. Welcome to Behind the
Golf Brand podcast. I nevermissed with the Seven Iron , a
conversation with some of themost interesting innovators and
entrepreneurs behind thebiggest names in golf. My
friends were the golf clubs. Ilived on the golf course, I
lived on the driving range fromPro Talk . You
Speaker 2 (00:20):
Should learn something from each and every
single round. You play
Speaker 1 (00:23):
To fun from on and off the green. Why would you
play golf if you don't play itfor money? Just let me put the
ball in a hole. This is Behindthe Golf Brand podcast with
Paul Libert tore .
Speaker 3 (00:34):
What's up guys?
Welcome to the Behind the GolfBrand podcast. This week I have
my good friend Renee Delgadofrom Indoor Golf Shop. Indoor
Golf Shop, has some of thecoolest golf sim stuff around.
And I'm really excited to talkto 'em , talk about how they
started their brand, how fastthey're growing, and kinda like
how they, you know, arenavigating the market with all
the new products that arecoming out. So welcome to the
(00:55):
show. Hey
Speaker 2 (00:56):
Paul . Thanks for having me, man.
Speaker 3 (00:58):
So where do you live?
Speaker 2 (01:00):
We live, I guess the closest big city is Dallas, but
we live in a suburb north ofDallas called Salina. It's
about 15 minutes north of wherethe new PGA headquarters is at
in Briscoe. So , uh, I
Speaker 3 (01:15):
Heard like Frisco's like blowing up, isn't it?
That's what somebody told me.
They're like, it's the one ofthe fastest growing cities
right now, or something likethat. That
Speaker 2 (01:21):
True dude. Yeah, it's, it's crazy. Frisco used
to just be cow pasture and ,uh, vacant land like 15 years
ago. Now it's, it's a city inand of itself. Um, so it's
growing pretty quick.
Speaker 3 (01:34):
Why do you think the PGA moved there? Just 'cause
it's growing? Is there areason? I don't know . The
reason is , I have no idea.
Speaker 2 (01:39):
Yeah, I mean, look, I mean, Texas is an attractive
place for, you know, to set upshop. Uh , lots of businesses
are moving, moving out here,north Texas, Frisco in
particular's got a bunch ofstuff. I mean, the Cowboys
headquarters is over here. MLFuh , soccer is in Frisco, I
think like the Hall of Fame inFrisco. So there's a lot of
(01:59):
stuff , uh, in Frisco in thisarea in general.
Speaker 3 (02:03):
Um, I mean that makes sense. I , I know that
that new facility is supposedto be like crazy big, right?
And like, like super fancy. ThePGA thing. I don't know . It's
a somebody , they might moveATGA show there. I don't know
if that's true or not.
Speaker 2 (02:16):
I've been hearing , uh, I've been hearing some
rumors. I know they moved out.
Um, so there used to be anothershow in Vegas, the Vegas that
was more like , uh, apparel.
They moved that one out here.
It was just a couple weeks ago.
Oh , it was ,
Speaker 3 (02:31):
I mean, it makes sense if they did move the big
Florida one. Well, I don't ,they need a lot of real estate
for that and I don't know ifthey have that kind
Speaker 2 (02:38):
Of Florida . Yeah, the Florida one is pretty
insane. I mean, yes .
Speaker 3 (02:42):
Didn't know have you been to it? It's
Speaker 2 (02:43):
Huge. Yeah. Yeah, several times. It's cool
though, man, I, I love goingout there and looking at all
the new tech and everythingthat they've got, but it's,
it's pretty massive. I don'tknow. I don't even know. It's ,
I , it's , I if they have theroom right here , everything .
Speaker 3 (02:58):
Yeah. There's no freaking way, dude. Like, you
have , you could have all thatreal estate, right? Like all
those like Yeah . Side roomsand whatever, and the square
mile under glass and all theother Yeah.
Speaker 2 (03:11):
Yep . Yeah. But it's a nice setup . I actually
haven't had a chance to like gotour it yet. Um, but I've got a
bunch of buddies that have beenout there and , um, they're,
they say it's fricking amazing,you know, I've heard that . I
mean, they've , they've gotlike tons of, like, they've got
like a , about golf sim setupsover there. They've got like,
full on putting greens insidebunkers and short game
(03:34):
facilities and all that stuff.
It's , it's a pretty serious ,uh, deal that they put in.
Speaker 3 (03:40):
That's cool. So are you a golf pro?
Speaker 2 (03:43):
I'm not a golf pro.
Speaker 3 (03:45):
How good
Speaker 2 (03:45):
Are you? I'm not , uh, I used to be good. Um, I
used to be decent back in theday, but , um, no, I mean,
look, I, I grew up , uh,playing golf. I played golf in
school. Um, now it's funny, I,I play more golf, like when I
travel than I do when I'm intown. Um, I just, I don't
(04:10):
really have the time to play asmuch as I do. Um, but it's cool
to , to hit a couple shots onthe sim every now and then.
And, but we've got several ofthem set up here and stuff, so
I always mess around on 'em .
Speaker 3 (04:24):
So did you play golf, like growing up? Like,
was your dad into golf or yourgrandpa or grandma or what?
Speaker 2 (04:30):
Yeah, my dad , uh, my dad was into golf and he
introduced me , uh, to the gameearly on. So I was probably
maybe four when I startedplaying, you know, and , um, I
, uh, I'd start to go outpractice with him and then ,
(04:50):
uh, he'd always take me outwith like his work buddies. Um,
so I, I got into it and gothooked early on. And then I
started to get somewhat serious, um, when I was like 13 , uh,
1314. Started to get lessonsand had a coach and all that
good stuff started to play intournaments. But , um, I love
(05:13):
it, man. It, it's, it's a greatsport. Like it teaches so many
great principles and values ,um, that can be applied just in
your life in general. Um, and Ilike the challenge. I mean, I ,
I liked that it was acompetition of one , you know,
as opposed to like a team sport, um, which was cool. 'cause I
(05:36):
mean, you were the only onethat you could blame for
anything. Um, but yeah, I, Ilove it. You play.
Speaker 3 (05:44):
Yeah, I'm like good though. I'm like a 15 right now
or something, which is good.
Yeah , because I was at 24 lastyear. Um, that's , I'm trying
to , that's get down to likesingle digit. I don't my goal
to get on a single digit dig .
I dunno if I can do that. Imean, I'm trying, probably next
year I'll get there. I wentdown five this year, or yeah, I
was at 20, I think at thebeginning of the year. Someone
from like 25 to 20 and then 20to 15. But I mean,
Speaker 2 (06:07):
That's really good.
Speaker 3 (06:09):
Yeah. And I think it comes down to like, I practice
a lot and then I think it, it'stwo things . I think getting
lessons for sure. And I thinkhaving the right products, like
honestly, like the right clubs, yeah , the right length, like
getting fitted. Like I knowpeople are afraid of doing that
kind of stuff, dude . It'slike, it really does make the
difference because if yourclubs are too long, which was
(06:30):
my problem, like, you're allover the place. Um, yeah. So I
think like, yeah, I thinkthat's why I always like
products and I love tech andthat's kinda why like, I'm
excited to talk to you becauseabout what you , you guys do.
So did you grow up in Texasthen? Yeah,
Speaker 2 (06:47):
I , uh, was born and raised in Austin. Um , nice.
And uh , did you go ut I did,yeah. You could see like the
football helmet and the frame .
You drink up
Speaker 3 (07:06):
There you go. Yeah,
Speaker 2 (07:07):
Man. So I grew up in Austin. Uh , I loved it. Um , I
mean, it was a lot different.
Yeah, it was a lot differentwhen I was growing up. It
wasn't as big as it is now, but, um, I, I'm a Texas boy
through and through. Like, Idon't think I'll ever leave.
Speaker 3 (07:22):
I love Texas, dude.
Texas is awesome. Like, I wasthere, I'm there last year,
went four wheeling and Oh ,what's that big, like, ravine,
like in the middle of westTexas that's like really
famous. I don't can't think ofthe name of it. It's called
Speaker 2 (07:37):
What Big Bend?
Speaker 3 (07:40):
I don't know .
What's it called? It's by, it'sby , uh, Amarillo. It's like 20
minutes from Amarillo. Um, Ican't think the name of it . We
went there four wheeling. Itwas crazy. 'cause all flat,
right? And all of a suddenthere's just like,
Speaker 2 (07:52):
Yeah .
Speaker 3 (07:53):
Canyons and flatness. And then we went
wheeling in these canyons there. It was really crazy. Um ,
Speaker 2 (07:59):
Oh, seriously?
Speaker 3 (08:00):
Yeah, it was pretty fun. My buddy and I, huh ? I
saw a dude flip his jeep. Uh, Isaw a freaking dude with a
brand new like , uh, uh, wasthat Jeep truck called ? I
can't even think right now.
Gladiator, like, just takingbam , get the side of a
mountain end . The out of itwas so funny. 'cause like the
gladiator's, like thegladiator's like so much longer
(08:21):
than the Jeep. Like , it's liketwo feet longer. The dude like
hit this fricking rock. I waslike, oh , that sucked . Yeah ,
I saw a dude blow histransmission on the side of a
mountain that really sucked.
Like literally,
Speaker 2 (08:30):
Seriously,
Speaker 3 (08:31):
Like, blew his transmission. They like pull
him down slowly with chainsand. It was crazy.
Speaker 2 (08:37):
Oh geez .
Speaker 3 (08:39):
All I did , all I , I broke, I broke my Jeep. I
broke the, like, the steeringmechanism. I didn't even know
that. But like, driving home, Idrove home dudes 10, 12, 10 wa
10 hours. My, my steering wheelwas like this, like the whole
time driving home, I couldn'teven like go straight. I broke
the rod and whatever. I can't .
Oh really? I didn't know brokethe rod . My wife would've
kicked my if she knew that
Speaker 2 (09:00):
You saw all of that in Texas and, and you still
think that it's awesome.
Speaker 3 (09:04):
Oh yeah, it was fun . I love Texas and you get a
steak there for like 25 bucks.
It was crazy. And the stake waslike big and good . Yeah . Like
here would be like 400, youknow what I mean ? Just some
big Oh ,
Speaker 2 (09:12):
Seriously.
Speaker 3 (09:13):
Yeah. It was crazy.
I've always random stories,but, so did you play like
sports in college or no,
Speaker 2 (09:22):
No, no. Um, I, I, I got some offers to like smaller
schools to, to play golf. Um,but , uh, I always knew like I
wasn't good enough and I wasn'tgood enough to be a pro or
anything like that. So , um,you know, I , uh, studied
(09:43):
engineering in school and UT
Speaker 3 (09:46):
Engineering , uh,
Speaker 2 (09:47):
Electrical.
Speaker 3 (09:49):
Nice. But
Speaker 2 (09:49):
Don't ask me how to change , uh, a light bulb or do
any sort of wiring stuff. Likemy wife hates it. I, I don't
know anything about , uh,electricity anymore. Um, it's
kind of embarrassing. I'm gonna
Speaker 3 (10:06):
Watch . Do you graduate engineering degree ?
Seriously? Electricalengineering .
Speaker 2 (10:10):
Yeah.
Speaker 3 (10:11):
Dude , that's hard.
That's like the hardest one ofall. The engineering.
Speaker 2 (10:14):
Yeah.
Speaker 3 (10:15):
I knew so many people that , of them , like,
they all like failed out of itand they would go into like
electrical engineeringtechnology, which was like the,
the less math version orwhatever, you know what I mean?
Like Yeah .
Speaker 2 (10:27):
Like ,
Speaker 3 (10:27):
Oh, we're, we're more hands on . Um,
Speaker 2 (10:30):
Yeah,
Speaker 3 (10:31):
I know
Speaker 2 (10:33):
Dude. It was , it was a bit of a shock, man. I ,
uh, you know, I was used to,like, I didn't go to a super
small high school. I mean, myclass was 600, 650 people. Um,
but I mean, I , like I did, Idid well. Um, and then I got to
college and the EE degree andit was like a freight train
(10:55):
smacked me in the face.
and then my next test in adifferent class, I got like a
17 on it. Um, and I started to, uh, to freak out. But yeah, I
wasn't, it wasn't easy. Um, butI'm so happy and fortunate that
(11:18):
I'm not doing that kind ofstuff now and I get to do what
I do. Um, so, you know, it allpanned out.
Speaker 3 (11:24):
Yeah. I was like , I did aeronautical engineering
and like, it was not like that.
It was different, but
Speaker 2 (11:32):
Yeah.
Speaker 3 (11:33):
Um, so what happened when you graduated college? Did
you just go get a job as anengineer somewhere? What'd you
do?
Speaker 2 (11:40):
Yeah. Um, so I graduated and I actually moved
out to south Florida , um, toFort Lauderdale. I, I'd had
like, kinda like a halfengineering, half operations
job , um, was doing like , uh,manufacturing operations , uh,
(12:02):
for Motorola actually. Um, so I, I was out there in south
Florida for a couple years andI transferred back to Texas ,
uh, with Motorola. And , um,was was pretty much just, well,
I moved , uh, that was backhere in Dallas, so I came back
to Dallas. Um, and then I, Idid that kind of stuff. Uh, I
(12:27):
worked for Verizon Wireless,kind of doing the same kind of
stuff . Another regionalcarrier , uh, US Cellular. Um,
it's based in the Midwest. Um,and then Beats by Dre and then
Apple. Um, and then after Apple, um, I kind of started doing
(12:47):
this full-time. What
Speaker 3 (12:49):
Were you doing for like Apple and Beast by Dre ?
Like sales or like engineering?
Speaker 2 (12:54):
No , um, so by that point in time, like I had
focused more on operations ,um, so like forward logistics,
reverse logistics , uh, repair,refurbishment , uh,
remanufacturing, stuff likethat. So , um, for Beats , I
was essentially, we had a smallteam, small company, like when
(13:15):
I was there. Um, so I was kindof in charge of the reverse
logistics , uh, globally. Sosetting up a network in the us
Canada, we had a facility inHong Kong, Europe. Um, so I was
really, really involved. Andthen , um, when Apple bought
Beats , um, I kind of gotsucked into that , uh, much
(13:38):
bigger organization and , uh,you know , worked with an
operations over there foralmost four years . Years . Oh
wow.
Speaker 3 (13:46):
That's crazy. So then how, like when, like,
how'd you start indoor golf?
Like what happened?
Speaker 2 (13:52):
I , uh, I was bored actually. Um, so you , what
year was that? You got , thiswas like in, it was late 2016 ,
um, early 2017. Um, so like, Idon't know . I'm, I'm the kind
of person that has to be likesuper busy and passionate about
what I'm doing, right. Um, Ilike having a lot on my plate
(14:15):
and, you know, I like, I viewit as a challenge. I , so when
I was at Beats by Dre, youknow, I had a, a really big
scope of responsibility. It wasexciting. I was traveling a
lot. Um, you know, I had a lotof facilities globally. And
then nothing against Apple. Imean, I love Apple. It's a hell
(14:36):
of a company. Um, but when youget absorbed into like that
kind of a , an organization,your scope of responsibility
goes from this to like this.
Speaker 3 (14:46):
Yeah. So you go from like being in like a startup to
like a corporation and you'rejust like, no , you're ,
Speaker 2 (14:51):
You're
Speaker 3 (14:51):
The guy that does that. And you're like,
Speaker 2 (14:54):
And that's it. You know ? So ,
Speaker 3 (14:56):
Oh , you get paid a lot of money to do less work.
Yeah .
Speaker 2 (14:59):
It's
Speaker 3 (14:59):
Gonna be the one thing you're gonna do all day
and you're gonna be like, thatsucks.
Speaker 2 (15:02):
Yeah. And I mean, look it, like, for some people,
like, they love that, right?
Um, I think for me and like,you know, a lot of
entrepreneurs, like, that'sjust not the kind of life that
they
Speaker 3 (15:16):
Want . You can't , yeah. You're wired a certain
way and you can't change that.
Like, that's not gonna ch likeyou can't undo
Speaker 2 (15:22):
That.
Speaker 3 (15:22):
Yeah . You just can't.
Speaker 2 (15:24):
So, I mean, it , it was a blessing in disguise.
Like, I mean, I , I was reallyfrustrated and unmotivated for
like, the first three yearsthat I was there. But then ,
um, the last year I kind ofopened my eyes and I've always
kind of had like anentrepreneurial itch. Like I've
always had like side , uh,hustles.
Speaker 3 (15:44):
Hustles ,
Speaker 2 (15:45):
Um , yeah . You know? And um, so I decided ,
uh, you know , like I rememberwhen my wife and I started
dating, this was , uh, like 12years ago, 12 , 13 years ago.
Um, the first time she came tomy house, I had like three ,
(16:05):
uh, cars. No , I had like fourcars in the driveway. 'cause my
first deal was I , I would, I'dbuy cars at auctions and then
just flip 'em, you know, I'dbuy 'em across the border in
Oklahoma, bring 'em in, fix 'emup a little bit, and then flip
'em. And I did that for awhile. Um, but she , uh, 'cause
(16:26):
like, what the hell are you ?
Speaker 3 (16:28):
Like , wtf, what is this guy doing?
Speaker 2 (16:30):
Dude , you know? Um , she's
Speaker 3 (16:33):
Like , uh, nah , I'm not dating this guy . That guy
. Weird.
Speaker 2 (16:35):
Yeah. But just like stupid stuff like that, you
know, just anything that Icould do , uh, you know, to
like add value and make anextra buck. Um, so I kind of
had that already. Um, I hadgotten like into real estate
and flipping houses. And
Speaker 3 (16:54):
Did you get a real estate license?
Speaker 2 (16:57):
No . Uh
Speaker 3 (16:58):
Oh , I did that too . I
Speaker 2 (16:59):
Didn't get , I did , I did that
Speaker 3 (17:01):
Too , too . And then I got a real estate license
because I was like, I don'teven paying nobody 3%. Like I'm
gonna get my own license. Itonly cost me two grand and I'll
get my own license and I'llmake, so my very first house, I
just got my real estatelicense. I bought my first
house and I got like six grand,like free money by just doing
my first deal. I'm like, oh ,this is great. This is before
(17:23):
the market crashed. Yeah .
Speaker 2 (17:24):
It was
Speaker 3 (17:25):
Awesome.
Speaker 2 (17:26):
The first , yeah , it was , it was fun. Um, it was
fun. It was a little stressfultoo . It was challenging. Like,
I felt like a little bit outtamy super stressful.
Speaker 3 (17:36):
It was stressful
Speaker 2 (17:37):
Because it was all, it was all new. Like, I hadn't,
I'd never done that. I mean,like, I bought my primary
residence.
Speaker 3 (17:46):
Yeah. You
Speaker 2 (17:47):
Know, like I , I bought like three houses before
that point in time, but , um,never really flipped houses. So
, um, it was like a reallysteep learning curve. And like,
the first, I don't know .
Speaker 3 (18:00):
Did you get hard money too?
Speaker 2 (18:02):
Yeah. Well , it depends. 'cause like we would ,
we would buy, we'd buy houseslike creatively too. Um, you
know, like we would buy housessubject to the underlying
mortgage where we'd like stepin and like assume the mortgage
and stuff like that. But we didbuy houses using , um, private
capital and stuff . That
Speaker 3 (18:22):
18% interest compounded monthly. I know .
Yeah. We flipping those
Speaker 2 (18:26):
Too . Yeah. I mean, it's expensive, but then like,
when you start doing the renosand stuff, that's when it gets
like, super stressful becausethe contractors, at least
contractors that like we use,like, they're running super
reliable, you know? Yeah.
They're
Speaker 3 (18:42):
On their own schedule. Like they might not
show up at all. And you got
then they're gonna show up.
Yeah . And then they're gonnado half the job and they have
to call another 10 times tofinish the other half of the
job. But you gotta close in somany days and they don't, they
don't care.
Speaker 2 (18:54):
Yeah . Yeah. Exactly what you're talking about .
That's the stressful part , bro. Job .
Speaker 3 (19:01):
Once we had this like, old house that was like,
in a really fancy area, but itwas an old house, right? So we
had , we remodeled the insideand it had original Saltillo
floors right. From like thethirties. Oh,
Speaker 2 (19:14):
Nice.
Speaker 3 (19:14):
And this dumb painted the effing walls and
did not put any kind of thingdown on the Saltillo. And so
when he left, we had whitepaint everywhere, dude on the
Saltillo, you know, what didit's, and it's, this guy's such
a, so we didn't know he didthis. And then he sealed it, he
put sealer over it. So now wehad white splotches all over
(19:38):
our Saltillo. So we had to hireanother company, come in and
like grind all the Saltillodown and then reseal it. It was
like five grand to do that.
Meanwhile, you're like, you'repaying right. For hard money.
Oh yeah. It was terrible.
Speaker 2 (19:50):
Dude. That's horrible. Yeah. So we did that.
We did that for a couple years, uh, and everything was great.
Like we , uh, you know , makegood money. Um , and then I had
this one house that was like ,uh, what's that movie with Tom
Hanks? Um ,
Speaker 3 (20:08):
Oh , the Money Pit?
Yeah.
house that was talking aboutright now . That was the house
that house got broken into allthe time. People stole the
copper out of it. I was like,dude.
Speaker 2 (20:19):
Yeah . It was horrible, man. But when I got
this house, man, I bought itand it was like on land , um,
in Austin , uh, like southwestAustin. I was gonna like , um,
double the square footage ofthe house. And I was like, man,
we're gonna make so much onthis house. Um, and then like,
(20:40):
long story short, like we endedup going through three
different crews. Um , like thefirst , uh, crew, like messed
up like royally and just leftthe property, like in utter
disarray. And then some of thepermits weren't pulled
correctly, blah, blah, blah.
(21:01):
Like, it was a , it was, it wasa nightmare. Like, I mean,
super stressful. So who moneyon ,
Speaker 3 (21:07):
Did you break even?
Speaker 2 (21:09):
No, I lost my on it.
Speaker 3 (21:11):
Yeah. You're like that , was that the last house?
Speaker 2 (21:13):
That was the last, that was the last flip . Yeah .
You're ,
Speaker 3 (21:16):
I'm not doing any more houses, bro . Like , after
that I'm effing away . No way .
That
Speaker 2 (21:21):
Was the last, that was the last flip . So like,
now, like, even like, we've gotlike investment properties ,
they're like rentals. Um ,that's easy. Yeah. But so after
that last , uh, disaster of amoney pit, that's when I
started to, in golf , lookinginto other things, you know, I
(21:41):
was like, man, I need something. It's so stressful .
Speaker 3 (21:45):
It's so stressful, dude. It's so , I knew a guy
who, like, he like, took moneyout of his house, main house.
And then he , uh, like bought arental and like, he was like
rental. Like, he essentially,at one point, this is before
the market crashed, he had like15 rentals. Dude, it was crazy.
(22:08):
Oh , wow. Right. Because it ,and like, you know, little
money down, balloon payment,all this. And then the market
crashed that that dude losteverything. He lost. Yeah .
Speaker 2 (22:17):
Like
Speaker 3 (22:18):
His entire life.
Like, he lost all those houses.
He lost his main house. Like,he lost everything. And I was
like, and that was , we, wewere investing with him in the
very beginning. And he is like,I wanna do it on my own. I
don't wanna invest with youguys anymore. And we're like,
all right , fine. My dad and I,good thing dude, that, that
dude lost millions and millionsof dollars. Like, he lost
everything. Like, like his mainhouse. He lost his main house.
(22:41):
Like, it was crazy. So it'slike, that'd
Speaker 2 (22:43):
Be the worst.
Speaker 3 (22:44):
Yeah. Like, and we were stressed with like that
house that people were likebreaking into and stuff . I was
so glad. Yeah . After that wewere done. We didn't do anymore
after that. We're like, this isstupid.
Speaker 2 (22:53):
Yeah .
Speaker 3 (22:54):
We'll just , yeah , it sounds all great and
everything, but it's not, it'sjust not, I mean, I mean, it
will work. I people ,
Speaker 2 (23:05):
At some point , people like romanticize it too
much and like people get tooobsessed and fixated like over
what they see on social mediaand Yeah . Yeah .
Speaker 3 (23:15):
I mean, million dollars on this house, like.
Speaker 2 (23:18):
Yeah, exactly. But no man, honestly, like, it was
a blessing in disguise. 'causelike, if that wouldn't have
happened , um, you probablywouldn't. Yeah, I'd have done
it again and I wouldn't like bewhere I am to get, like, I
wouldn't have started, you know, the indoor golf shop. So,
Speaker 3 (23:35):
So then, all right , so you started in 2016, like
how did you start indoor golfshop?
Speaker 2 (23:41):
So , um, it was actually, so the indoor golf
shop was actually like my third, uh, so lemme back up. So
after like that debacle, Istarted looking, what can I do?
Like what , what can I buildonline? Right? So that I could
do anything, right. I couldwork anywhere . Um , it was
like location, independent,blah, blah, blah . So , um, I
(24:06):
came across like drop shipping,right? So I like learned a
bunch of stuff and I made , um,a couple of like drop shipping
sites in stores. Um , likewhat,
Speaker 3 (24:21):
What were you drop shipping?
Speaker 2 (24:23):
Well, like , uh, the first one? Yeah, the first one
was crap. Right? Just like
Speaker 3 (24:29):
I got, I know a dude who's like, is all excited
about drop shipping and he islike, look , and they built me
this website, and like , heshowed me and it was like
literally all crap. It waslike, no one's gonna buy that.
Speaker 2 (24:38):
Yeah. So like the first one , like, I hated and I
closed it down after a while ,um, it made money, but like, I
just didn't stand behind likethe product. It was just like
trinkets, you know, like littlejewelry trinkets and stuff.
Stuff like that . Stuff . Dumbstuff . Yeah. Stuff that you
would like drop ship from Chinaover like the states and stuff.
Like
Speaker 3 (24:58):
So you'd buy a swap meat pretty much is what it is.
Yeah.
Speaker 2 (25:01):
Like
Speaker 3 (25:01):
Knock off, knock off stuff.
Speaker 2 (25:04):
Yeah. So then , um, and , and those were just like
little gimmicky things. I meanlike 10 bucks, 20 bucks,
whatever. So then, you know, Istarted doing a little bit more
research and it's like, well,it probably takes the same
amount of work and effort tosell something that's $2,000 as
much as something that's $20.
(25:26):
Right? So then I startedlooking at, well, what are like
high ticket items that I can,you know, drop ship
essentially? Um , and so, funnyenough, like the first store
that I did, like high ticketitems , um, was a , was like
outdoor , um, outdoor like playequipment. So I had a store, it
(25:48):
was called the Bounce Housestore. It was just bounce
houses, right? Residential andthen commercial bounce houses,
and then the buy . Yeah. Andthen we re rebranded it to the
outdoor play store. Actually,the website's still there. Like
it's on the back burner. Ihaven't done anything with it,
but I think that that store hasa lot of potential when I apply
the resources to it. Um, yeah,
Speaker 3 (26:08):
Now you know what you're doing too, right?
Because it is like six, sevenyears later.
Speaker 2 (26:12):
And it did, it did really, really well. I mean,
like in 2019 and then 2020,there were months where that
store did more than the indoorgolf shop. Um, so the potential
was there, but we didn't dolike the indoor golf shop, what
we did so well,
Speaker 3 (26:33):
We crushed it , dude , during Covid , could you
imagine?
Speaker 2 (26:36):
Yeah. Yeah. Well, that we did do well, but then
we ran into some buyers
Speaker 3 (26:40):
Into a shop too , so doesn't really matter .
Speaker 2 (26:43):
Yeah . Anyways, I mean, that, that store, like,
it's still there. It's likeit's on the back burner. Um, if
we vertically integrate thatstore and move away from drop
shipping like we've done withthe indoor golf shop to where
like we manufacture our ownstuff , um, it's got a ton of
potential. But , um, but yeah,I mean, that, that store did
well. And then shortly after Ilaunched that one, I did , uh,
(27:08):
the golf shop. So it was , uh,shop indoor golf.com , which is
the indoor golf shop. And it'ssomething that I've always been
passionate about golf, right?
And I just kind of happened tostumble across it because I
bought a sim , um, right aroundthe time that I started this
thing. And it was just a painin the to go and find
(27:30):
information and resources , um,to be able to like, educate
myself to make a decision andthen ultimately buy the
product. Like there wasn't aone stop shop place where you
could get information andresources and then also buy and
then get like the support thatyou need to set it up and then
(27:51):
troubleshoot and all thatstuff. So , um, that was kind
like the pitch that , um, Igave a lot of the technology
manufacturers was, you know,I'll do the legwork By that
point in time, like I , I'dlearned a lot about digital
marketing and how to build awebsite and code and all that
stuff. So we would do all oflike the heavy lifting on the
(28:12):
marketing and e-commerce sideof things , um, and then
support the customers. So , um,fortunately we got a couple of
them to agree. And then , um,so who , who
Speaker 3 (28:23):
Initially came on board ? Like who was your
initials?
Speaker 2 (28:27):
So Sky Track was like, Skyra was my first one.
Um , they're our first one. Um, and biggest one , um, true
golf ,
Speaker 3 (28:36):
I'm assuming.
Speaker 2 (28:37):
Yeah, true golf was there , um, foresight , uh, you
know, like Earnest Sports Optishot . Um, UNICOR , funny
enough, actually would not letme in , uh, when we first , uh,
started. Um, so Unicor, UNICORhas like taken like the US
(29:01):
market by storm. Um, it'sreally great hardware , uh,
product outta Korea. Um, butwhen they, when they came to
the us , like nobody knew whothey were. Um, so it took them
a little bit of time to, youknow, like really start to take
off. Um, so that was like 20, Iwanna say like 2019. Um, I
(29:26):
started to have conversationswith them , and by that point
in time we were already liketop seller of several like
technology manufacturers. Uh,but unicor, funny enough, like
they wanted us , um, theywouldn't let us in unless we
committed to buying andprepaying for like 20 or 30
(29:46):
units, like right off the getgo . Holy God . Um, and I mean,
to me, like, it , it's a lot ofmoney . Just doesn't make
sense. Yeah, it's a lot ofmoney, but also like, it's a
lot of money's
Speaker 3 (29:56):
Not like it's a thousand bucks. You know what I
mean? You're talking about like3,300 grand
Speaker 2 (30:00):
Unit. Yeah, exactly.
So , um, what what I had to dowas , um, I told 'em , look,
I'll, I'll sell your 20 or 30units, I'll buy 'em at retail.
If you don't want to give mewholesale initially just to
show you that we know how tomove the products, so we would
just bundle it with ourpackages and our soft goods and
(30:21):
make money off of soft goods.
Um,
Speaker 3 (30:23):
You a margin on that.
Speaker 2 (30:25):
Yeah. But now, I mean, we're their biggest
reseller , uh, by a lot. Um, welove the product. I mean, we've
got great relationships withUnicor and all of our other
technology partners. Um, but ,uh, but yeah, that's kind of
how it started. Um, justdropshipping , uh, dropshipping
(30:46):
was easy. It was scalable, itdidn't require a lot of
overhead. Um, but it's also ,also right
Speaker 3 (30:55):
Or
Speaker 2 (30:55):
Space. But then for those reasons also, you know,
it's low barrier of entry, soanybody can do it. Right. Um,
if, if, if these companies ,well , it drops
Speaker 3 (31:09):
To the margin. Not as good though, right? Like
even still, if you're getting a, I mean a wholesale or a
little bit above wholesale,like, let's just pretend for
the unit, the margins aren'tthere. I mean, they're, they're
not there to scale. It's thereto make a , you can make money
on it, right? But like,
Speaker 2 (31:22):
Yeah,
Speaker 3 (31:22):
Like, I think what's cool, what you guys are doing
is like, you make your softgoods, right? And like, that's,
that's a real differentiator.
Speaker 2 (31:30):
Yep . A hundred percent . Um, so yeah, so
that's, so that's what we did.
So like , uh, we started dropshipping and then , um, had a
couple of really good years.
Uh, and then like I've, I'mreally big on kind of like
forecasting out and trying tosee like where the demand is
(31:51):
gonna be, like what it isthat's gonna differentiate. Um,
like one of my biggest mottosis like, adapt or die, right?
You always have to beinnovating. You always have to
be adapting if you rest on yourlaurels and just like, sit on
your hands, like it's a deathsentence. Um, so having like
(32:11):
that kind of mentality, I waslike, okay, what can we do
different? Right? Like, Idon't, I don't wanna just be
like a drop shipper, right? Sothe next thing we did, we
started , we started to likebecome distributors. So we'd
take possession of product, geta little bit more margin, we
would do all of our fulfillmentvalue added , like reser
(32:32):
services, like repacking andstuff like that. Um, and then
we did that for only like acouple of months. And then we
started to get into like,manufacturing. Um, there was
like significant investment inmanufacturing, right? Because
you've gotta , you've gotta do, uh, capital equipment, you
(32:52):
need space overhead, you need ,uh, subject matter experts that
know what they're doing andthat stuff. Um, but we also get
to kind of control our owndestiny and , um, you know, we,
we own the supply chain, right?
And that was like one thingthat really opened my eyes was
coming outta Covid, right?
(33:13):
Because Covid, the demand wasthere. Like, I think it fast
forwarded our space like two orthree years , um, into the
future. Like it was always kindof trending up, but then covid
hit and it just wentgangbusters. Um, but supply was
an issue, right? During Covid ,um, for lots of different
(33:35):
reasons. Yeah . And, you know,coming out of that, I was like,
you know what, like I've gotta, I've gotta control as much as
possible to mitigate the supply
Speaker 4 (33:46):
Chain. Yeah,
Speaker 2 (33:47):
Yeah. Mitigate supply risk in the future. Um,
so, and it was like, well, whatdo we manufacture? You know, do
we want to like get into tech?
Hell no. Like , um, that stuffis so complicated and people
have already spent millionsupon millions of dollars to
like do that stuff, even if wewere to try it. Like, there's
(34:07):
no guarantee of success. It's amoney pit. So soft goods soft
was , yeah. Soft goods was theway to go, right? So it's like,
well , what do I know aboutlike, making a screen or an
enclosure or a putting green?
You know, I didn't know any,like you're talking about
(34:28):
getting into the textilebusiness. It's textile
manufacturing, right? So westarted from scratch. We
brought in an SME , um, youknow, they, they started to
bring on , uh, industrial , uh,sewers . And we got all the
equipment. We got , uh, CNCcutting machines. And we've
(34:52):
got, these big machines arelike 15 by 37. Um, they're like
the opposite of an air hockeytable. They like suck the
fabric down, and then you'vegot your programs , uh, and
everything. So everything thatwe make is digitized first, and
it's repeatable andreproducible, right? So if
you've got a screen that'stemplate , right , 16 by ten
(35:15):
two , you just get the materialon there and it cuts it out
every single time. So it kindof went hand in hand with like,
some of my prior experiencetoo, like on the ops side in
manufacturing and stuff likethat. It's , um, but that was
like a huge, huge, like,fundamental shift for us,
right? We went from dropshipperto distributor to , uh,
(35:39):
full-blown like manufacturer,and it opened up a lot of doors
for us. Um, not only did we getlike margin expansion in that
we made the goods ourselves, sowe didn't have to go to the
middlemen. Um, but we couldalso start getting to like
contract manufacturing servicesso we could manufacture
(36:00):
products on , you know, forother people we could like
private label products , um,for other people. Uh, and
that's what we started to do.
So it, it kind of opened up newrevenue streams for us, right?
We used to be just a hundredpercent direct to consumer. And
(36:21):
it led to us kind of tappinginto this B two B network , uh,
with contract manufacturing andthen indoor golf facilities and
, and stuff like that. Um, and
Speaker 3 (36:31):
The customs too, right? Like people coming to
you for a custom Yeah . Orwhatever. It's like there's big
money in
Speaker 2 (36:37):
That . Yeah. Yeah.
Part of our business too is, isthat custom stuff. So I mean
like the high end design andbuild . So we do like design
and installation , uh, inCanada, the US and then Latin
America. But every single oneof those jobs is completely
different, right? Yeah. It'sall custom.
Speaker 3 (36:53):
Yeah. It's all custom different .
Speaker 2 (36:56):
So the ability, I mean, our , our team does such
a good job. Um, you know, we'vegot a team of designers that do
the two D and then three Dspace that then gets translated
over into like a productionplan. We manufacture
everything. Um, so it's areally good seamless like,
integrated process and peopleare getting exactly what they
(37:17):
want and they see it before weactually make it and then
install it. Um, but yeah, all ,all those, like the automation,
the equipment , um, that's allhelped us tremendously to be
able to scale , scale and likekeep up with everything.
Speaker 3 (37:32):
So you guys have grown a ton then, huh?
Speaker 2 (37:34):
Yeah. Um, we grew, we grew pretty quick , uh,
pretty fast. Um, which wassuper quick. Super quick. Yeah.
So I mean, like it , and thatwas something too, like, you
kind of learn, you learn it'strial by fire. Like you learn
on the job, right? It's a wayto learn . I mean, when you ,
(37:59):
there's ,
Speaker 3 (37:59):
There's no books for this. It's like, yeah , you
have to learn , you have tofail on something, you
Speaker 2 (38:03):
Gotta
Speaker 3 (38:04):
Reassess, you gotta try it again. It's like just,
Speaker 2 (38:07):
Yeah, I
Speaker 3 (38:08):
Don't know , troubleshooting, but there's
like light .
Speaker 2 (38:11):
Yeah. And it sucks, but it's fun, you know , um, at
the same time. But like goingfrom like a million to five
requires different people,different processes , um,
different expertise. Then yougo from five to 10 and it's
like the same thing. Like, youknow, the people or the
(38:32):
processes, the ways that youdid things to go, go from one
to five don't apply anymorewhen you go from five to 10,
then 10 to 20, you know, 20 to30. It's like the same kind of
thing. You need more systemsand automation. Like the bigger
that you get more processes tobe able to scale and do things
consistently over and over andover. Um, you know, but like
(38:55):
we, we started, it was just meand then me and my wife , um,
as late as like early 2020 ,uh, it was just me and my wife.
And now
Speaker 3 (39:06):
Is that when you're drop shipping and stuff?
Speaker 2 (39:09):
Yeah, yeah . Now , uh, between the US and Canada,
we've got 60, 65 people. Um, soyeah, we've grown, we've grown
really quick. I mean, a lot,most of that's like direct
numbers , like manufacturingand then distribution and uh ,
'cause you're doing more stuff.
Speaker 3 (39:30):
You weren't , yeah.
Speaker 2 (39:31):
Yeah. But , uh, but yeah, I mean we, we grew super,
super quick. So I mean , um,and, and we're, we're
continuing to grow, which is agood, good trend. It's a good
thing. Um, which just kind ofvalidates it , like what we're
doing and the vision that wehave is sound and, you know, it
(39:52):
, it's working. Um, 'causethat, that's, that's the hard
part too , um, is not to growtoo quick because growth sucks
up a lot of cash, right. Um,there's a lot of capital
investments and , and thingsthat have to be , uh, like you
(40:15):
gotta buy a lot of , uh, inorder to be able to support the
growth . Not only that, yeah .
But
Speaker 3 (40:20):
Yeah , your stuff and stuff you're buying is not
cheap. Right. It's machinery.
It's , it's like you'reinvesting in big stuff.
Speaker 2 (40:26):
Yeah. The machinery's not cheap. Um, I
mean the , the human, we've gothuman capital. I mean, that's,
that's not cheap. We offer ,um, like full benefits to all
of our employees and, and allthat stuff, which is nice, but
it's not cheap. Um, you know,we need a lot of real estate to
be able to like operate. Um, solike we, we actually, we just
(40:49):
closed , uh, we bought thecommercial property that , uh,
we operate out of , um, likethree months ago. Oh , wow. So,
yeah. So we've got, you know,like seven acres and 50,000
square feet of like commercialspace and like a new showroom
that we're building , um, whichis great, right? Long term . I
(41:13):
mean that, that's a greatinvestment. Um, but , but it's
not, but it's not cheap and itsucks up a lot of money, you
know? Yeah . And
Speaker 3 (41:20):
Time and a lot, a lot of time to figure all that
out, right? Like, it's not,
Speaker 2 (41:24):
And , and stress and attorneys and may like their
money. Um,
Speaker 3 (41:30):
right.
Speaker 2 (41:32):
But , uh, but no man, like, you know, like we,
we've built a really solid kindof business and we've got like
the best team in the businesstoo. Um, you know, everyone,
like, everyone that's here. Andit , it wasn't easy, you know,
'cause culture's a big thing atthe indoor golf shop, and we've
(41:54):
got our set of like, corevalues that have a golf bin on
'em . Um, and it took a coupleof iterations to get the right
people with the right stuffthat would gel and fit in and
had the same beliefs andeverything. But now we've got a
really sound team that we can ,um, leverage and just continue
to grow and build off of. So ,um, I'm excited to see like how
(42:16):
we continue to kind of liketrend forward and what , what
the future holds for us. But ,um, I think, I think we're just
getting started. Well,
Speaker 3 (42:24):
I think it's really cool because like, you know,
there's probably, let's say ahandful and that's being very
generous of like, brands thatare doing it right in that
space, you know? And I thinklike everyone's kind of edging
to see who's gonna be the topdog, right? And I think what
you guys are doing all theright things. So like, I think
you're poised to, you know,really do like a lot in the
(42:48):
next couple years. And I , Imean , I know who your
competitors are, like it's ,it's, yeah ,
Speaker 2 (42:52):
Pretty
Speaker 3 (42:53):
For me, it's pretty easy to figure that out. But
like, yeah , it's likeinteresting because it's like
everyone has their strengthsand weaknesses and it's like,
kinda like you were sayingbefore, it's like, you know,
being able to invest in thecapital, invest in this future
of the brand, and it's notjust, oh, we sell product, like
we sell sims or we sell, youknow , uh, launch monitors or
whatever it is. It's like beingable to be like a one-stop shop
(43:15):
really? Yeah.
Speaker 2 (43:16):
And
Speaker 3 (43:17):
Say , oh, we can do the custom, or we can do greens
and we can do this and we cando full , like the whole nine
yards. And you're like, ohyeah, we also sell that. But
like, we still sell thoseunits, but that's just, that's
just one piece of the pie,right? Yeah . That's not ,
that's the brain. It's not thewhole room. Um , right.
Speaker 2 (43:34):
Yeah . That's a lot's difficult
Speaker 3 (43:36):
To move towards that .
Speaker 2 (43:37):
Yeah. I mean, look, I , I think there's, there's
been a lot of consolidation inthis space and there will
continue to be consolidation inthe space. Um, I think if you
look at like, kind of like theindustry and who's doing well,
Speaker 3 (43:51):
Those
Speaker 2 (43:51):
That have vertically integrated are doing well. Um,
you know, it's, it's soimportant to be able to control
your own destiny as much aspossible. And you know, we,
there's so many different facetsuch Yeah . And
Speaker 3 (44:07):
You can't sell.
That's the other thing too.
Like, you can't sell like, youknow, like, oh yeah, here's our
$7,000 one, and it's like theythink it's exciting and they
get it and it's, right? Like ,oh , this
Speaker 2 (44:17):
Just
Speaker 3 (44:17):
Graph and the , the , the screen breaks right away.
Like your host at that point,like, you need to like be able
to like stand behind thatproduct and be like, oh, that's
really a good deal for sevengrand or 10 grand or 15 grand
or whatever you wanna
Speaker 2 (44:30):
Spend . Yeah .
Speaker 3 (44:31):
Um, I , I think you're seeing a lot of, well,
I've seen recently, like a lotof people are trying to come
down on those kits, let's callit like, like let's get the
most bare bone thing. But it'slike buyer beware, you know?
It's like, is that really agood kit? Because like that Sky
trek st plus is three grand. Sowhat do you think a $3,500
units , the $3,500 room's gonnabe? Like, I mean, yeah .
Speaker 2 (44:54):
There's not
Speaker 3 (44:55):
So much money there.
Um , right. And I think by youguys, like putting the
infrastructure in place, belike, look , we're making all
this stuff. We're not justbuying it from somebody else
and selling it. Yeah.
Speaker 2 (45:04):
And
Speaker 3 (45:04):
Be like, here's our kit. Yeah.
Speaker 2 (45:06):
And that, and that's like you mentioned like a
really good point. Like, I'vealways hated to compete on
price. Like I think it's, thatleads to a race to the bottom
and everybody loses, right? Solike we, we never really strive
to be the cheapest. Like wedon't strive to be the most
expensive, but we're like kindalike a premium , uh, brand. You
(45:31):
know, we're not theLamborghini, but we're not the
, uh, Kia either. Um, but yeah,like product is everything. You
have to stand behind yourproduct. Like our stream
material, nobody has it. Um ,it's proprietary blend that we
work with, a mill with. We haveexclusivity on it. Like nobody
has it . Same thing with ourhitting mats, our hitting mats.
(45:51):
Nobody has our hitting mat.
Like we made that hitting matfrom scratch. Um, and if you
look at like, all the reviewsand then like all the
public and from other peoplelike my golf spa and , um,
hackers paradise and stuff likethat. Like the product is good.
(46:11):
Um, so when you couple thatwith, you know, like the level
of service that we provide ourcustomers and the education and
the support and the help thatwe offer, like, it's a unique
combination that not manyothers, if any kind of provided
, you know, 'cause it's, it's,it's about the whole journey,
right? You have to, you have toexcel at each step of the
(46:36):
customer journey. Pre-sale,post-sale , um, and like a
misstep screws you, you know,
Speaker 3 (46:45):
Like, it ,
Speaker 2 (46:45):
It only takes one bad review to completely mess
you up. Um, so we're reallybig, we're really big on the
customer. Like I am like alwaysin the customer's favor. Like
always, always, always dowhat's right for the customer.
Like put yourself in theirposition and do what you would
(47:07):
want done. Like, you know, ifwe're talking about like
arguing over a $50 or even a$300 like deal or a mishap, no.
Like do what's right for thecustomer. They're the ones that
keep the lights on. And so I ,and
Speaker 3 (47:25):
They're gonna come back too . That's the thing .
Like if they buy a cheaper oneand they're happy with that for
a couple years, and then nowthey're ready to buy the next
one. If they have a goodexperience and they're like
ready to upgrade, they're goingright back to you. I mean,
like, that's, that's your car .
That's your car .
Speaker 2 (47:39):
Yeah. Yeah, exactly.
So that's been, I mean, that'sbeen tough, right? Because I
mean, it's hard to kind of likewrite an SOP on that too, you
know, like when we talk aboutlike scaling and like , uh,
defining things,
Speaker 3 (47:53):
It's hard. I wouldn't even know how to write
an SOP on that.
Speaker 2 (47:55):
That's a culture and that ,
Speaker 3 (47:57):
And it comes from the top down . That's all it is
, right? Like you can't instillthat. It's just that's our
mantra, right? Or that's how wedo it here and you know, you
have SOP for production or, youknow .
Speaker 2 (48:09):
Yeah, exactly.
Speaker 3 (48:10):
But I mean, it's crazy. Like, 'cause you guys
sell a lot of stuff, dude.
Like, you don't, like, you'renot, you know, 'cause some
brands only sell like, oh, weonly have four companies we,
you know, make the sims with.
It's like you have everybodypretty much. Like I don't , I I
don't see anybody. We don'thave, don't ,
Speaker 2 (48:26):
And we don't really, I mean, and , and we don't sell
all of 'em either. I mean,like, we get approached quite a
bit to sell like differenttechnology and different stuff
and like, unless we get ourhands on the product and we
stand behind the product and webelieve in it, like we are not
going to sell it, you know? Um,so we're, we're really
(48:48):
selective, right? Because ifwe're associated with it, we're
kind of putting our
Speaker 3 (48:51):
Reputation on mine too . Yeah . Yeah. If you , if
you sell it and they haveproblems and it's really, it
has nothing to do with youguys. It's just a whatever it
was, laser or light or whateverit might be. And it's like,
well now what ? The guy stuckwith a $4,000 problem and it's
like, well send it back to us,we'll swap it out. And now
(49:12):
you're the one like off becausenow you're losing money at this
point. 'cause you gotta send itback in and get a , you know,
whatever RFI they call thatreturn for Yeah .
Speaker 2 (49:21):
Return rma
Speaker 3 (49:22):
RMA. Yeah. You know, and it's like, do that once.
Okay, do that twice. We're notworking together anymore.
'cause your stuff's garbage andyou're , that's Yep . Yeah.
It's like you Yeah, I've seenthat too. I mean,
Speaker 2 (49:33):
Yeah,
Speaker 3 (49:34):
You're only as good as your ,
Speaker 2 (49:35):
It's tough man .
That's right. That's right.
Speaker 3 (49:39):
Well I think it's really cool what you guys are
doing. Like where can peoplefind your store?
Speaker 2 (49:46):
Yeah, so , um, we're primarily e-commerce. Um, so
our website is shop indoorgolf.com and that's where we
sell , um, a lot of our likedone for you golf simulator
packages. Um , we also selllike DIY components like
screens, turf, putting greens,things like that. And then our
(50:08):
custom brand , um, is in-HomeGolf. So if you go to in-home
golf.com , that's the divisionwithin our business where we do
the high-end design and build.
Um, it can be both forresidential and then for
commercial customers as well.
Um, and then we do havephysical showrooms , um, in
(50:31):
Toronto, Canada, Newark, NewJersey, south Florida, and then
here in Dallas as well. So ifpeople are local , uh, to the
area or within drivingdistance, they can always stop
by and take a look at theactual product.
Speaker 3 (50:45):
That's awesome.
Well, I mean , you guys aredoing a great job and I think
you guys, honestly, if you guysare on the market of wanting to
get a simulator or on , or justtrying to get information to
figure out what simulator toget and why, like there's a ton
of free information on thesite. Like they're breaking it
all down for you. Likeobviously they want you to buy
(51:05):
from them, but like, they'realso consolidating it so that
you can make an informeddecision regardless of whatever
you wanna do in the future.
Which is cool because a lot ofpeople don't do that. They're
just trying to sell yousomething. So you really have
to go and check them out 'causeit's legit. Well thank you for
being on the show today. Um , Ireally appreciate it. I hope to
have you back on again in thefuture.
Speaker 2 (51:27):
Thanks, man. I appreciate it. Happy to be on.
Speaker 1 (51:30):
Thanks for listening to another episode of Behind
the Golf Brand podcast. You'regonna beat me and go stay
connected on and off the showby visiting golfers
authority.com. Don't forget tolike, subscribe and leave a
comment. Golf is always morefun when you win. Stay out of
the beach and see you on thegreen.
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