Brian Ji, CEO, Greater China & Korea at Les Mills

Takeaways:

• Coca-Cola and Disney in China are still a bit different from Coca-Cola and Disney in the US
• Act local
• You have to be agile to product-market fit
• Find a team that is a mission-driven
• Execute. Win. Celebrate
• Les Mills works with over 2000 gyms and clubs in China
• 70 m people who regularly exercise in China, which is 5% of the total population
• To fit the local market we need to develop content tailored more toward beginners

Brian's career had bounced between places in the US and China in the last 20+ years, with opportunities to work for some of the world's most respected companies, the likes of Disney and Coca-Cola, leading finance teams and partnering with GM for business growth and strategies.

Between Meetings is a series of on-the-go interviews featuring industry leaders, entrepreneurs, and corporate innovators. In these interviews, we delve into the latest trends and developments in innovation, technology, and entrepreneurship, catching our guests between meetings in a car ride across town. Along the way, they share inspiring stories, personal experiences, industry insights, and practical advice on how to scale your way to success. Each interview is packed with valuable information and inspiration for anyone looking to make an impact in the tech and innovation world.

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