Alsie Liu--Dune Dashboards for Marketing: From Brand Awareness to Acquisition and Retention

Summary

In this conversation, Alsie from Dune discusses the intersection of psychology and marketing within the crypto space, the evolution of Dune as a data platform for blockchain, and the diverse user base that utilizes Dune for various applications. The discussion highlights the importance of retention and acquisition metrics in crypto marketing, the need for data-driven strategies, and how Dune enables users to turn data into actionable insights. Alsie also provides guidance for projects looking to leverage Dune for transparency and community engagement. In this conversation, Alsie discusses the evolution of Dune, a data analytics platform for Web3, emphasizing its commitment to community engagement, unique business model, and the importance of storytelling in data analysis. The conversation also covers Dune's recent acquisition of smlXL and chainstory, the launch of a university program to empower future talent, and the role of content in user acquisition. Alsie highlights trends in layer one and layer two growth, and the overall shift of Dune towards becoming a comprehensive data hub beyond just dashboards.

Takeaways

— Psychology plays a crucial role in marketing strategies.

— Dune started as a dashboarding tool for blockchain data.

— The platform aims to consolidate blockchain data into one accessible location.

— Dune serves a wide range of users, from marketers to developers.

— Retention metrics are vital for understanding user engagement in crypto.

— Data-driven marketing is essential for successful campaigns.

— Dune allows users to upload off-chain data for comprehensive analysis.

— Transparency through data is key for gaining trust from VCs.

— The crypto space often focuses on short-term gains over long-term retention.

— Dune provides a free tier for users to start building dashboards easily. Dune allows users to compile and access data sets for public good.

— Marketers must find the story within the data provided by Dune.

— Dune is a neutral platform that does not dictate narratives.

— Community engagement metrics are crucial for Dune’s growth.

— Dune’s business model focuses on accessibility and transparency.

— The acquisition of smlXL and Chainstroy enhances Dune’s data capabilities.

— Dune’s university program aims to educate future Web3 talent.

— Content creation is essential for user acquisition at Dune.

— Layer one and layer two ecosystems are both experiencing growth.

— Dune is evolving into a comprehensive data hub, not just dashboards.

Chapters

(00:00) Introduction to Dune and Its Impact

(03:12) The Role of Psychology in Marketing

(05:53) Understanding Dune: A Data Platform for Blockchain

(08:58) Dune’s Diverse User Base and Use Cases

(12:02) Measuring Retention and Acquisition in Crypto

(15:01) The Importance of Data-Driven Marketing

(17:55) Data into Action: Real-World Applications of Dune

(21:07) Getting Started with Dune for Projects

(25:53) Harnessing Data for Public Good

(28:02) The Story Behind the Data

(29:10) Metrics that Matter for Growth

(31:23) Dune’s Unique Business Model

(35:16) Acquisition Insights: smlXL and Chainstory

(38:02) Empowering Future Talent through University Programs

(41:47) Content as a Driver for User Acquisition

(45:13) Trends in Layer One and Layer Two Growth

(49:14) Dune’s Evolution Beyond Dashboards

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