Summary
In this conversation, Reka, the Director of Marketing at RISC ZERO, shares her unique journey from veterinary medicine to the world of crypto. She discusses her experiences in community building through Guild, the innovative technology behind Boundless, and the challenges of promoting zero-knowledge (ZK) technology. Reka emphasizes the importance of making ZK relatable and accessible, while also introducing the concept of the Berry as a new approach to verifiable compute. In this conversation, Reka discusses the innovative marketing strategies employed for the launch of Boundless, focusing on making zero-knowledge (ZK) technology more accessible and engaging. She emphasizes the importance of community involvement, creative storytelling, and the use of NFTs to create a relatable brand narrative. Reka shares insights on building trust within the team and the community, as well as the challenges of changing perceptions in a technical field. The conversation highlights the significance of co-creation and flexibility in marketing approaches, particularly in the crypto space.
Takeaways
– Reka transitioned from veterinary medicine to crypto through a series of fortunate events.
– Her experiences in volunteering and entrepreneurship shaped her journey into the crypto space.
– Working in veterinary medicine provided her with valuable life lessons and friendships.
– Guild.xyz serves as a community-building tool in the crypto industry.
– Boundless aims to make zero-knowledge technology more accessible to developers.
– ZK technology has the potential to solve scalability issues in blockchain.
– The Berry represents a new approach to verifiable compute in the crypto space.
– ZK has a perception problem that needs to be addressed for wider adoption.
– Reka believes in the importance of community and collaboration in crypto.
– The future of ZK technology could revolutionize how we interact with blockchains. We need to bring it down and make it more accessible.
– How do we make this more fun?
– The proof isn’t just being made; it’s about its use.
– Proof of verifiable work is useful and beneficial.
– This is our product analogy for better understanding.
– We had 1.5 million mints in 48 hours, showing engagement.
– It’s important to involve people in the reading process.
– We had over 10,000 proof of reads, indicating interest.
– Co-creation with the community is essential for success.
– It’s done with love and intention, which resonates with the audience.
Chapters
(00:00) From Veterinary Medicine to Crypto: A Unique Journey
(08:59) Building Communities in Crypto: The Guild Experience
(12:01) Exploring Zero Knowledge Technology: The Rise of Boundless
(22:06) Understanding ZK: Overcoming Misconceptions and Challenges
(29:54) Introducing the Berry: A New Approach to Verifiable Compute
(31:13) Making ZK Accessible and Fun
(36:48) The Power of Community Engagement
(41:54) Building Trust and Collaboration
(46:13) Innovative Launch Strategies
(52:31) Co-Creation and Flexibility in Marketing
Follow me @shmula on X for upcoming episodes and to get in touch with me.
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