Episode #2: Get Booked Again and Again with THIS 1 Strategy!
In this episode of 'Book, Banked, and On Stage', I share essential strategies for speakers to secure repeat bookings. I emphasize the importance of preparation, engagement during the event, and effective follow-up to create lasting impressions on event planners. By over-delivering value and maintaining communication, speakers can build a sustainable career in public speaking.
[00:02] Host Deborah Northcutt introduces the podcast Booked, Banked & On Stage, designed to help speakers turn their voice into a paid business.
- [00:49] Landing your first speaking gig is great, but turning speaking into a real business means getting booked again and again.
- [01:36] The #1 secret to becoming a rebooked speaker isn't just being a good speaker — it's about what you do before, during, and after the event.
Before the Event:
- [02:28] Make a strong first impression:
- Respond to emails promptly
- Submit all materials (bio, headshot, talk description)
- Ask for logistics in advance (room setup, mic type, tech needs, stage colors, audience info)
- [03:13] Promote the event on your channels (social media, email, LinkedIn) to show you're a team player.
During the Event:
- [03:13] Overdeliver with value:
- Customize your talk for the audience
- Stay after to network and answer questions
- Be flexible and easy to work with
After the Event:
- [04:09] Follow up within 24 hours:
- Send a thank-you email
- Ask for feedback and a testimonial
- Send a small gift or handwritten note to leave a lasting impression
- Stay in touch every few months with updates and new talk topics
- [05:01] Main takeaway: Make the event planner’s job easier, stay top of mind, and you’ll keep getting booked.
- [05:58] Teaser for next episode: What event planners really look for when booking speakers — it may not be what you think.
Connect with me on Social Media:
- LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
- Facebook: https://www.facebook.com/groups/blackwomenpodcasters
- Website: https://www.thenorthcuttspeakingagency.com
- Work With Me: https://bit.ly/workwithdeborah
Thanks for listening--keep showing up, speaking out, and making an impact!
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