On this episode of Bottled Up, Andrew Allen talks with Stephen Stiglets of local radio stations Kicker 108, Coast 102, and 95.3 The Gorilla, and he educates us on the power and importance of local radio and his career journey as a fourth-generation owner of the Coast Radio Group. He shares the advantage of being a local radio station on the Mississippi Gulf Coast and how it benefits their customer, the convenience of providing quick solutions with just one phone call. He also discusses the dynamic of the metro area market and shares that people in their area prefer listening to local radio stations like theirs for music and entertainment rather than just using streaming services.
Stephen talks about the importance of good creative in advertising and being a trustworthy local partner. He takes the opportunity to discuss his personal life, including being a father to his daughter Bertie. He mentions the challenges of fatherhood, such as lack of sleep and the joys of seeing his daughter become more aware of her surroundings.
The conversation then shifts to business as Stephen discusses his role at The Coast Radio Group, their recent implementation of HD stations, and how they are staying ahead of the curve. Stephen shares his experience working in the sales department and starting from the bottom, including implementing new technology in the Mississippi Gulf Coast market. He also provides an overview of the different stations in The Coast Radio Group family and their programming formats and music.
The discussion touches on the potential removal of AM stations in cars, Stephen's recent role as a new parent, his journey of joining the family business, and the influence of his grandfather and family. He talks about his initial interest in cybersecurity and how he ended up in sales, where he has worked with numerous businesses to market and improve their success.
Lastly, Stephen's gives us some pro radio advertising tips to get the most out of your local marketing budget.
Enjoy the show!
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