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April 9, 2024 49 mins

Building Connections Across Music, Lifestyle, Brands & Live Events

Caroline Burruss is a sophisticated brand marketer inside a killer sales executive. She brings 25+ years’ experience pioneering connections across live events, audience experiences, sponsorship, and carefully curated branded integration that generates growth revenue built to scale. Her nuanced approach is rooted deep within her layered understanding of the artists, audiences, and community that cloak the brand-event ecosystem. Caroline develops savvy sales methods and robust pipelines with ambitious monetization strategies. She builds consensus across diverse stakeholders to usher deeper relationships that create the runway for long standing client partnerships. As an industry front-runner, Caroline brings a demonstrated commitment to environmental sustainability, social good, and DEI across internal teams, external brand partners, and artists.

◉ Sponsorship Strategy & Leadership
◉ Branded Entertainment
◉ Venue & Festival Operations & Management
◉ Monetization Strategies
◉ Greening & Sustainability
◉ Artist Development/Management/Promotion
◉ Social Good Strategy & Integration
◉ Live Streaming, VR and Technology

Events: Coachella ◑ Stagecoach ◑ Camp Flog Gnaw Carnival ◑ Tropicalia ◑ Hangout ◑ Electric Forest ◑ Firefly

Brands: AB ◑ Red Bull ◑ Toyota ◑ Kellogg’s ◑ Converse ◑ PlayStation ◑ Lyft ◑ Bose ◑ Sirius XM Radio ◑ CMT ◑ YouTube ◑ Estee Lauder

Join our conversation on social media:

facebook.com/breakingthebiz
instagram.com/breakingthebiz
instagram.com/yic_unity
https://www.linkedin.com/company/18149713

Interested in being a guest speaker? blieberman@yicunity.org

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