In this episode, hear from Joe Lyons-Rising, an Insights and Category Management expert with over 15 years in the CPG industry. He has advised and managed on over 70 food and non-food categories during his time at Nielsen Canada, McCain Foods and most recently as Director of Customer Insights with Sofina Foods. Joe has vast category and shopper experience in the food industry working with such iconic brands as Janes, McCain, Mastro, Lilydale and President’s Choice.
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