B2B 23: Supporting Real Estate Agents with Heather Kelly

Introduction to episode

Broker-to-Broker Real Estate podcast is where we have real, raw conversations with industry leaders, finding out how to connect, support, lead, and ultimately make an impact and drive results in the lives of your agents.

In this episode, we reached out to Heather Kelly who was all the way from Longview, Texas where she started and grew her business, the Texas Realty Executives. She's been in business for a long time and was a Top Producing agent, and she developed the ideal company that she would be building.

Heather talked about the policies and philosophy that their company runs in the office, that they "Provide a superior level of service with transparency to our agents" They started with 60 agents strong and pushing to get a 100 within the end of this year, 2021.

Podcast episode summary

Below are the summary and talking points of this episode.

• Heather shared her past goal in the industry that she only work as hard as paychecks reflect.
• She also shared how she has enabled her agents to go out there and take those extra steps be with their commission.
• Heather told the policies that they should change apart from the traditional brokerages around her area.
• While she love and care for every single agent, she runs the company with the "No-snowflake Policy"
• Briefly, it's appropriate or conducive to a healthy environment, to have the agents concerned if one is getting a better deal than the other, if one is getting special treatment more than the other.
• The No-snowflake Policy simply is not having things kept as secret, so as things like commissions don't get conspiracies or mistreatment for unfair shares.
• Nathan and Heather talked about how TRE filtered its agents, and if one does get accepted, how the company handles the newly hired employee.
• Heather shares her greatest lesson for the past six months (Considering the COVID-19 pandemic) and how they operated and took care of their customer service.
• Transparency brought the security and safety of the company. No gimmicks, no red tapes, no dishonesty.
• The more transparency that TRE offer them, the more production they get out of them, the more real connections they get out of them.
• As a broker, you would need a clear vision and it needs to look totally different; you need to look and be authentically happy on what you're creating.
• Be very passionate on what your heart says, may it be arts, kids or whatsoever.
• Heather talked about her most expensive lesson as a broker.
• Think about your agents like you would want to be treated, whenever you were just starting in the business, like don't model yourself after any other broker you had.
• You need to grow with your agents, put yourself in the process and understand that you need to humble yourself into honesty, grace and transparency.

Recommended resources

Texas Real Estate Executives Facebook profile
Texas Real Estate Executive's Website
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