Larry is the Executive Director of the Steel Framing Industry Association (SFIA), the industry organization dedicated to expanding the market for cold-formed steel, representing all US and Canadian steel mills, and manufacturers, coil and stud suppliers, contractors, and design professionals who are involved in the vast majority of steel framing products in the US and Canada. In May of this year, the Cold-Formed Steel Framing Engineers Institute (CFSEI) became part of the SFIA, bringing the total roster up to 2,100 members. https://buildsteel.org/, the steel framing industry’s resource for promoting and supporting the use of cold-formed steel, is also under the SFIA umbrella with nearly 500,000 users in the last 12 months as well as the BuildSteel Weekly e-newsletter with a subscriber base of 10,000 readers.
As the executive staff member of the SFIA, he establishes and manages all aspects of the organization’s strategy, provides coordination between allied industry groups, and oversees a network of staff members who implement programs to accomplish industry goals.
Prior to joining the Steel Framing Industry Association in 2012, he served as General Manager of Market Development and Sustainability for the World Steel Association (Brussels), President of the Steel Framing Alliance, and as a founder and Executive Director of the Light Gauge Steel Engineers Association (now Cold-Formed Steel Engineers Institute). As a partner in one of Northern California’s largest marketing and strategic communications firms, Williams has worked with Fortune 500 clients in the food and beverage, financial services, and travel/entertainment industries.
Website: https://buildsteel.org/
LinkedIn: https://www.linkedin.com/company/buildsteel/
Facebook: https://www.facebook.com/buildsteel/
YouTube: https://www.youtube.com/channel/UCB_V81ET73WS-HufnwvCNwg
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The Build It Better Podcast Powered by FRAMECAD brings you the news and most up to date advances in the prefabricated cold formed steel industry while introducing you to the industry leader in technology, equipment and software that Framecad delivers. Whether you're a builder, architect or engineer, join us on this journey and let us introduce you to the future of construction with prefabricated cold-formed steel!
Robert Johnson, the host, is a highly accomplished executive with over 40 years of experience in the construction industry. Throughout his impressive career, he has held numerous leadership positions at some of the wealthiest and most prominent construction firms in the industry. Currently, he is Business Development Manager at FRAMECAD, where he is responsible for Western North America.
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