From Family Ties to Business Triumphs with Linda Renteria

In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Linda Renteria, COO and co-owner of Casa Sanchez Foods, a third-generation producer of fresh salsas and tortilla chips. Linda shares how she transitioned from in-law to operations leader in a legacy business, navigated the complexities of family dynamics, and helped scale a beloved local brand into a nationally distributed staple, all while preserving its authenticity and heart. This conversation offers thoughtful insights into growing with purpose, leading with values, and building a brand customers love.

Key Topics Discussed

• Navigating in-law dynamics in a family business while maintaining healthy boundaries and earning trust.
• Building operational excellence by implementing structure, training, and cross-departmental communication.
• Scaling through strategic distribution, including a significant turning point with Safeway that launched national growth.
• Listening to customers to balance tradition and innovation in product development and branding.
• Using brand storytelling and loyalty, including tattoos of the company logo, to create emotional connections.
• Championing STEM and manufacturing careers, especially for underrepresented communities and future leaders.

Connect with Linda Renteria on LinkedIn or at [e-mail]
Learn more about Casa Sanchez Foods

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy