In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Linda Renteria, COO and co-owner of Casa Sanchez Foods, a third-generation producer of fresh salsas and tortilla chips. Linda shares how she transitioned from in-law to operations leader in a legacy business, navigated the complexities of family dynamics, and helped scale a beloved local brand into a nationally distributed staple, all while preserving its authenticity and heart. This conversation offers thoughtful insights into growing with purpose, leading with values, and building a brand customers love.
Key Topics Discussed
- Navigating in-law dynamics in a family business while maintaining healthy boundaries and earning trust.
- Building operational excellence by implementing structure, training, and cross-departmental communication.
- Scaling through strategic distribution, including a significant turning point with Safeway that launched national growth.
- Listening to customers to balance tradition and innovation in product development and branding.
- Using brand storytelling and loyalty, including tattoos of the company logo, to create emotional connections.
- Championing STEM and manufacturing careers, especially for underrepresented communities and future leaders.
Connect with Linda Renteria on LinkedIn or at info@casasanchezfoods.com
Learn more about Casa Sanchez Foods
Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy
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