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March 17, 2021 10 min

Analytics features are awesome- if you know how to use them.

This week, Sophie is taking you on a deep dive into the murky waters of social media metrics! Over this 2-episode series, you’ll learn what to track, how to interpret the data, and how to use it to improve your content strategy and boost your reach on 4 of the top social media platforms.

This week’s episode focuses on the analytics features of Facebook and Instagram. We’re talking about:

·   Measuring your engagement to determine the effectiveness of your content strategy.

·   Boosting your organic reach using your growth metrics.

·   Effectively allocating your marketing budget by using your ad metrics and sales statistics.

Listen now to discover how you can make the most of your metrics!

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