“People get caught up with digital and data and thinking, 'Oh, I've got to game the system. I've got to know the algorithm. But at the end of the day, remember that there's actually a human on the other end."
Brendan Lee Top Five Top Tips For Improving Your Digital Ads Conversion Rates
1. Know who you are most going to be able to help
2. Speak specifically to that target audience
3. Talk about the problem they have that you will magic make go away
4. Offer something small of value to make a connection
5. The customer journey needs multiple layers
TIME STAMP SUMMARY
01:01 Remembering that there is a human on the other end of digital interactions.
06:33 Presenting the solution in a manner that suits the persona's personality type.
11:45 The need to choose platforms that align with the persona.
15:50 Wasting money on platforms that don't reach the target audience.
Where to find Brendan?
Website https://bedigitalgroup.com/
LinkedIn https://au.linkedin.com/in/bdanlee
Brendan Lee Bio
Brendan is a strategic thinker and creative problem-solver passionate about driving growth for businesses of all sizes. With a background in marketing, sales and customer experience, Brendan excels in connecting high level strategy with actionable tactics that deliver measurable results.
As a dynamic leader and innovator, he thrives on helping businesses navigate complex challenges, uncover new opportunities and create meaningful connections with their audiences. Known for his collaborative approach and practical insights, Brendan is committed to empowering businesses to achieve sustainable scalable success.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com