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March 4, 2024 18 mins

"Drama kills deals, and this isn't a big one. It can mean drama in terms of not taking care of some of the stuff we read for instant number one, you know, a financial misstep or a tax liability or maybe you have a threatened lawsuit from a formerly disgruntled employee that you don't disclose to the buyer you forget about and there's nothing worse than for that to creep up on you.”

Brett Story Top Five Tips For Maximizing The Sale Of Your Business

1.       Grunt work

2.       No ‘I’ in Team

3.       Keep your head down

4.       Drama kills deals

5.       Future is bright



01:11 Why the grunt work is important 

05:58 As a leader, doing too much can be harmful

10:15 Drama ruins deals, avoid it.

15:50 Keeping the passion 


Where to find Brett?




Brett Story Bio 

Brett is a founding partner of Britehorn Partners and Britehorn Securities and an experienced investment banker with extensive transaction advisory experience across a variety of industries. Brett is an investor and currently serves on the Board of Directors for ARB Labs Inc., a technology company serving the casino gaming industry, and is an investor and Advisory Board Member for York RLFC, a professional rugby league club based in York, England. He has practiced corporate law in Denver and Miami, and holds a JD from the University of Miami School of Law, a Professional Certification in Mergers & Acquisitions from the New York Institute of Finance, and a Professional Certification in Behavioral Economics from the University of Chicago Booth School of Business.

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