“I always work with my clients to help figure out what that problem is. And then let's spotlight it. Then when you think of an analogy of a spotlight, anything that's in the spotlight is brightened up, and you can see it crystal clear...”
Bruce Scheer Top Five Tips For Getting Your Sales Story Straight
1. Target the Right Buyers
2. Spotlight the Problem
3. Envision the Desired Outcome
4. Showcase the Solution
5. Prescribe Next Steps
TIME STAMP SUMMARY
01:12 The importance of targeting the right buyer
04:01 Zoning in on the problem
08:51 Highlight the solution
14:02 Planning ahead
Where to find Bruce?
Website http://www.inspireyourbuyers.com/
LinkedIn http://www.linkedin.com/in/bscheer
Bruce Scheer Bio
Bruce helps business and revenue leaders boost growth by showing them how to create go-to-market stories and sales conversations that sizzle. Bruce is a best-selling author with a portfolio of award-winning B2B campaigns and collaborations with giants like Microsoft, Adobe, and Google. Using storytelling and anecdotes from his career, he is a powerful keynoter and an engaging, practical breakout presenter.
Popular Podcasts
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com