“I always work with my clients to help figure out what that problem is. And then let's spotlight it. Then when you think of an analogy of a spotlight, anything that's in the spotlight is brightened up, and you can see it crystal clear...”
Bruce Scheer Top Five Tips For Getting Your Sales Story Straight
1. Target the Right Buyers
2. Spotlight the Problem
3. Envision the Desired Outcome
4. Showcase the Solution
5. Prescribe Next Steps
TIME STAMP SUMMARY
01:12 The importance of targeting the right buyer
04:01 Zoning in on the problem
08:51 Highlight the solution
14:02 Planning ahead
Where to find Bruce?
Website http://www.inspireyourbuyers.com/
LinkedIn http://www.linkedin.com/in/bscheer
Bruce Scheer Bio
Bruce helps business and revenue leaders boost growth by showing them how to create go-to-market stories and sales conversations that sizzle. Bruce is a best-selling author with a portfolio of award-winning B2B campaigns and collaborations with giants like Microsoft, Adobe, and Google. Using storytelling and anecdotes from his career, he is a powerful keynoter and an engaging, practical breakout presenter.
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The Podium: An NBC Olympic and Paralympic podcast. Join us for insider coverage during the intense competition at the 2024 Paris Olympic and Paralympic Games. In the run-up to the Opening Ceremony, we’ll bring you deep into the stories and events that have you know and those you'll be hard-pressed to forget.
2. In The Village
In The Village will take you into the most exclusive areas of the 2024 Paris Olympic Games to explore the daily life of athletes, complete with all the funny, mundane and unexpected things you learn off the field of play. Join Elizabeth Beisel as she sits down with Olympians each day in Paris.
3. iHeartOlympics: The Latest
Listen to the latest news from the 2024 Olympics.