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November 20, 2023 16 mins

“I always work with my clients to help figure out what that problem is. And then let's spotlight it. Then when you think of an analogy of a spotlight, anything that's in the spotlight is brightened up, and you can see it crystal clear...”


Bruce Scheer Top Five Tips For Getting Your Sales Story Straight

 1.  Target the Right Buyers

 2.  Spotlight the Problem

 3.  Envision the Desired Outcome 

 4.  Showcase the Solution

 5.  Prescribe Next Steps


01:12 The importance of targeting the right buyer

04:01 Zoning in on the problem

08:51 Highlight the solution

14:02 Planning ahead


Where to find Bruce?




Bruce Scheer Bio

Bruce helps business and revenue leaders boost growth by showing them how to create go-to-market stories and sales conversations that sizzle. Bruce is a best-selling author with a portfolio of award-winning B2B campaigns and collaborations with giants like Microsoft, Adobe, and Google. Using storytelling and anecdotes from his career, he is a powerful keynoter and an engaging, practical breakout presenter.

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