“Persuasion is not limited only to business. It's certainly not only limited solely to sales, and it's not also only limited to simply management in all walks of life, professionals use persuasion. Doctors need to persuade. Lawyers, in particular, need to persuade, and in fact, at home, parents need to persuade.”
Paul Du Toit's Top Five Tips For How You Can Change People’s Minds and Influence Their Decisions While Building Trust.
1. The Friendship Key
2. Money - does it really motivate?
3. Reciprocity
4. Using the right WORDS
5. Authority
TIME STAMP SUMMARY
01:49 Creating common ground builds trust
05:41 Productivity and motivation
14:49 Analyzing the impact of specific words like "imagine" and "because"
28:25 how people are hardwired to believe authority
Where to find Paul?
Website https://congruence.co.za/
LinkedIn https://www.linkedin.com/in/pauldutoit/?originalSubdomain=za
Paul Du Toit Bio
Paul du Toit is the author of 3 business books - the most recent being The Book of Persuasion - How You Can Change People’s Minds and Influence Their Decisions While Building Trust. His earlier books are You Can Present With Confidence, and The Exceptional Speaker co-authored with Alan Stevens. He a 27 year speaking veteran and Africa’s 1st Certified Speaking Professional this century. He has been inducted in to the Southern African Speakers Hall of Fame and the Southern African Educators Hall of Fame. He was instrumental in the founding of the Professional Speakers Association of Southern Africa 20 years ago, serving as its president in 2006, and was the 2nd recipient of its Founders Award for service to the business of speaking. He runs Congruence Training specialising in communication skills. In between scuba diving and sampling fine red wine, he’s run the Comrades 3 times, completed 13 Two Oceans marathons and enjoys strumming his guitar. Although born in Cape Town, he lives in Johannesburg and has 2 grown up daughters, 2 dogs, 2 cats, 2 avo trees and one wife who lives with him and their vegetable patch in Sandton.
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