Ever wondered what three years of podcasting can really do for your business? In this special episode, I switch seats with my producer, Haylee Gaffin, as she interviews me about how I’ve used Business-First Creatives to grow, market, and evolve my business.
Listen in as we walk through launching my podcast three years ago to turning it into a strategic, revenue-driving content engine, I share the pivots, lessons, and behind-the-scenes of what’s actually working in my podcast strategy.
Find it Quickly:
00:47 - The Journey of Starting a Podcast
04:29 - Launch Strategies and Initial Challenges
07:18 - Evolving Content and Audience
10:10 - Leveraging Podcasts for Business Growth
14:47 - Repurposing Content and Marketing Strategies
22:23 - Feed Drops and Collaborative Opportunities
25:05 - Integrating Podcast Goals with Business Objectives
25:32 - The Importance of Client Testimonials
26:48 - Feedback from Chat GPT
27:53 - Revamping Podcast Content Strategy
29:43 - Email Marketing Strategies
35:55 - Testing and Adapting Strategies
38:10 - Podcasting ROI and Success Stories
45:55 - Future Plans for the Podcast
47:42 - Three-Year Podcast Anniversary
Mentioned in this Episode:
- Airtable Content Hub
- This Can't Be That Hard with Annemie Tonken
- Talk Copy to Me with Erin Ollila
- Copywriter on Call with Sara Gillis
- Unprofessional Entrepreneur with Felly Day
- Shoot It Straight with Sabrina Gebhardt
Connect with Haylee:
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com