Are you managing your marketing tasks efficiently in your business? In this episode, I sat down with Melissa Arlena and Allison Bell, co-hosts of the Keep It Moving podcast, for a no-notes-required conversation about what it really takes to market your business, how to balance multiple brands, or just trying to figure out what’s working and what’s not.
We talk about Marketing Mondays, email strategies, and moving your business across the country (or the world). Plus listen in as we highlight why SEO is the key to your long-term marketing strategy and what happens when you get too comfortable with your rankings (spoiler: Google notices).
This episode is part pep talk, part strategy session, and a whole lot of real talk. If you’ve ever said, “I’m doing everything and still feel behind,” this one’s for you.
Find it Quickly:
01:13 - Marketing Monday: The Importance of Marketing in Creative Businesses
01:48 - Allison's Journey: Relocating a Photography Business
05:13 - Melissa's Story: From IT to Photography and SEO
07:35 - The Role of Email Marketing in Business Growth
10:38 - Strategies for Effective Marketing
15:47 - Utilizing AI for Content Creation and Marketing
26:31 - Marketing Mondays: Planning and Execution
28:53 - Marketing Monday Routines
31:07 - Content Creation Strategies
31:26 - Ideation and Content Hubs
32:33 - Podcast Planning and Execution
40:58 - Effective Marketing Activities
50:18 - Email List Management
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