What if I told you that your sales page might be turning buyers away before they even click? Courtney Fanning joins us to dig into why people buy (or don’t). From the socializer who shops based on vibes to the thinker who reads every last FAQ, Courtney walks us through the four buyer types—and how your messaging needs to shift if you want to convert each one.
Listen in as we chat about how your business stage affects your buying behavior, why done-with-you offers are such a wild ride to sell, and how to adapt your messaging without burning it all down. If you’ve ever been confused by crickets on your sales page, this one’s for you.
Find it Quickly:
00:24 - Meet Our Guest: Courtney Fanning
01:14 - The Fascinating World of Buyer Personas
02:59 - The Four Buyer Types
06:05 - Deep Dive into the Socializer
09:12 - Understanding the Director
11:08 - Exploring the Relator
13:20 - Insights on the Thinker
14:55 - Blending Buyer Types and Sales Strategies
19:52 - Adapting Sales Messaging for Business Growth
24:38 - Navigating Post-COVID Business Shifts
25:17 - Adapting Messaging for New Audiences
25:52 - Small Changes, Big Impact
26:29 - The Power of Relationship Marketing
28:45 - Crafting Effective Sales Pages
30:04 - Understanding Buyer Types
33:56 - Leveraging AI for Copywriting
39:56 - Balancing DIY and Done For You Programs
Mentioned in this Episode:
Blog Post on the 4 Buyer Types
Connect with Courtney
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