May 26, 2025 • 19 mins
Ever sent a proposal and heard crickets? You’re not alone—and you’re definitely not doomed. In this replay of one of my most downloaded episodes, I’m breaking down why follow-up emails are non-negotiable if you want to book more clients (without being pushy).
Then I’ll fast-forward to 2025 to show you how I’ve upgraded this strategy with a storytelling twist that makes your emails feel personal, powerful, and high-converting.
In this episode, you’ll learn:
- How to follow up without feeling awkward or salesy
- My exact 3-email sequence to turn leads into clients
- What email tracking actually tells you (and what it doesn’t)
- The 2025 glow-up: how mini case studies boost conversions
- The magic email I use to get closure—or a yes
Want my plug-and-play follow-up templates? Grab them for just $9 in the Systems Shop: https://coliejames.com/follow-up-emails/
Let’s make ghosting a thing of the past.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Colie (00:25):
Hey y'all, it's time for another replay.
Today.
I'm gonna take you back toOctober of 2023, episode 108,
the Magic of Follow-Up emails.
Now, my passion about sendingfollow-up emails after you have given
someone an offer has not changed.
I do think it is one of the mostimportant things that you can
(00:46):
do inside your business becausethe funds are in the follow up.
What has changed in the last 18months is how I think you should
approach writing these emails.
And so what I wanna do today is allowthe original episode to play in its
entirety because the informationin there is still really good, and
(01:06):
it's actually like a really goodstarting place for you to write these
emails, put them out into the world.
Then once the episode has played,I'm gonna come back and give
you a 2025 approach if you areready to uplevel these emails.
Now, if you're interested in buying myfollow-up emails, I do sell them in the
(01:26):
Systems Shop, and they are only $9.
So go ahead and look in the shownotes if that is of interest to you.
And now here's the episode.
All right, y'all, I'm goingto start with a question.
Let's say that you've had an amazingconsultation call with someone or someone
has filled out your contact form andthey feel like they are a perfect fit
(01:50):
for your services and what you offer.
So you decide that you wantto make an offer to them.
You send it out and you hear crickets.
What do you do?
Are you following up?
And if you are following up, how manytimes are you following up before you
give up and just archive that inquiry?
(02:14):
That's what we're goingto talk about today.
Hello, hello, and welcome back tothe Business-First Creatives podcast.
I love talking about follow up emails.
It is like, if I could pick one thing tobe known for, it would be the follow up.
Because so many of us have an innatefear of rejection that it stops
(02:36):
us from following up with peoplethat have seemingly ghosted us.
Now, I'm not saying that the thingsthat we're going to discuss today, are
going to help you close each and everylead that come into your business.
Because the truth is you are probablystill getting wrong fit leads.
You are getting people, that are goingthrough your website or seeing you on
social media, and even though thereare a few red flags or they're not
(03:01):
quite the right fit for you, they'restill filling out your contact form.
And then you are still going toget some people that you have a
consultation call with them, andthere don't seem to be any red flags.
Like they still seem like they'rea good fit for your business.
So you send the proposal, youmake the offer, and then you
never hear from them again.
But what I want to make sure that we allrealize is that those people ghosting you,
(03:27):
and those people getting on a consultationcall with you, you know, telling you that
they're ready to work with you, and thenyou send the offer and you hear nothing,
should not define what you do in yourbusiness to follow up with all inquiries.
Every single inquiry that comes intoyour business, you should be following
(03:47):
up with them a minimum of three times.
Let me say that one more time.
Anyone who inquires with your business,and that you have actually made an offer
to work with you, you should be followingup with them at least three times.
Now, some of these followupsare like really small things.
(04:09):
Like you send them an automated email24 to 48 hours after the initial
offer to be like, 'Hey, I sent overthat proposal that we discussed.
Just want to make sure that you got it'.
It takes absolutely no effort from youto set that up in your CRM and in most
of them you can do it automatically.
You can have it to where it watches theproposal or the smart file or the brochure
(04:34):
or whatever it is that your CRM calls it.
But when you've sent the offer, ifthey haven't committed by filling it
out, signing your contract,' and payingyour deposit, your fee, whatever it
is, your CRM can automatically sendthem an email that's like, Hey, just
making sure that you got the offer.
If you didn't let me know andI'll send it a different way'.
(04:56):
That is like the least pressurefollow up that you can do.
And in fact, I would argue that bysending that automatic email 24 to 48
hours after someone has told you they areinterested in working with you, you are
actually doing a service for that client.
Because you don't know for a fact that theproposal actually landed in their inbox.
(05:20):
What if it went to spam?
What if you made the offer and you didn'trealize that they had a typo in the email?
What if the email gods werejust not on your side that day?
And for some reason, itjust didn't get delivered.
You have no way of knowing that someonegot it, opened it and just ignored it.
(05:41):
Because I do want to say 1 thingabout the tracking that's happening
inside of a lot of these CRMs.
I don't know if you guys knowthis, but email providers like
Gmail are now scanning incomingemails looking for viruses.
And what you may not know is thatGmail scanning that email is tricking
(06:01):
your CRM into thinking that yourclient actually open that email.
I have seen it with my own eyes.
I will have my email program, Gmail openin a different tab, and I will be testing
my systems because, hey, everyone shouldbe testing their systems before they
make them live for an actual client.
But I'll be testing and it will allof a sudden say, you know, sent one
(06:26):
minute ago, opened one minute ago.
Well, guys, I'm still, I'mstill doing what I was doing.
I haven't been to Gmail.
I haven't opened that email.
I haven't looked at it, but my CRM hasalready indicated that the email has
been opened, which in fact is a lie.
That was Google scanning it.
That something else was happeningbehind the scenes, but I definitely
(06:47):
had not opened that email.
So, I just want to say, if you areusing that in order to determine if your
potential clients, your leads are openingyour email and just deciding not to work
with you and just closing the email, thatin fact is not an accurate way to do this.
Now.
If you've sent a proposal and you can seein your CRM that they've actually clicked
(07:12):
the proposal, that is in fact accurate.
I have not come across anything whereif a CRM says that a form was clicked,
that it wasn't in fact clicked.
So, every time someone opens your offerand opens the proposal by clicking the
button, and they don't immediately bookwith you, if you want to assume that that
means that the offer wasn't right for themor that they found someone else or that
(07:36):
they just don't want to work with you.
I mean, I still don't think that'saccurate, but I will give you
points for, you know, looking atyour data and making a decision.
So the one thing that I want to talkabout today is that no one should assume
if you send an offer out and you don'tget an immediate acceptance, you haven't
heard back from them in 24, 48, 72 hours.
(08:00):
I don't want you to assume that it meansthat person doesn't want to work with you.
People are busy.
We all have lives.
Even people that I am excited to workwith or that has an offer that I know
is closing on like a particular day.
Sometimes life just gets in the wayand I forget to complete the proposal,
(08:21):
to sign up for the course, to dowhatever it is that I intended to do.
I mean...
I feel like I don't reallyhave a brain anymore.
All I do is drive.
If that's happening to me, I knowthat that's happening to people that
are in my audience, my potentialclients, my leads and so forth.
So the first thing that I wantto encourage you to do is to not
(08:42):
make the assumption that someonedoesn't want to work with you if
they don't immediately say yes.
So if we can get you to have that mindset,what possibilities does it open for you to
feel comfortable following up with them?
Now, I do want you to do itin a very easy way at first.
Uh, there are some people that wouldsay you could do follow up text
(09:05):
messages, you could give them a call.
I'm going to admit that I'm not thatkind of person that does feel a little
aggressive for me, but also depending onwhat kind of offer you have, depending
on whether or not your audience wouldprefer a follow up phone call rather than
an email is something that you need todetermine for myself and my audience.
(09:26):
For the majority of my followups, an email feels good.
So, I've already told you whatfollow up number one is for me.
24 hours after someone has received theoffer from me, so they've gotten the
proposal, it has the contract attached,it has the invoice, all they have to
do is fill it out, and they are booked.
(09:48):
If I have not heard back from themin 24 hours, my system automatically
sends them an email that's just,hey, making sure you got the offer.
If you have any questions,please let me know.
I have also started adding a, ifyou have decided not to work with
me at this time, please let me know.
And I will close out yourinquiry and make sure that you
don't receive any additional.
(10:09):
Follow up emails.
Now, for some people that may havenot been interested in following up
with you, they've already decidednot to work with you and they just
don't want to hurt your feelings.
Those people might actually be inclinedto respond to that initial time.
Automatic email and say, Oh, I havedecided to go in another direction.
(10:30):
Can you close out my inquiry?
Because you are warning them that ifthey do not acknowledge that they have
decided to work with someone else, thatyou are going to continue to send emails.
So some people will give you closure justso that you don't send any additional
follow ups, which is fine with me.
Like, I don't really mind ifI've chatted with someone and I
(10:52):
thought they were a good fit, butthey decided not to work with me.
I look at it as a blessing in disguisebecause if someone hears my offer.
And gets on a consultation call withme and sees everything that I can
do for them and their business, andthey don't want to work with me.
That's okay.
That means that I wasn't the bestperson for them, and I don't want them
(11:15):
to work with me and it be a bad fit.
Like, to me, that's worsethan them just saying no.
So that's my first follow up.
My second follow up occurs either 24or 48 hours after the first follow up.
Now that email is not automated.
I take the time and exactly5 minutes guys, like I don't
(11:37):
literally set a timer, but.
Like five minutes is my max.
I will take five minutes and customizean email template that is going out to
them, that is asking them if they have anyhesitations, can I answer any questions
for them, goes back over whateverthe offer it is that I made to them.
And then I add a little bit whereI am telling them how I can solve
(12:02):
their specific problem, what theirbusiness will look like on the
other side of working with me.
And to be honest, that's differentfor every single person that comes
into my business because I amcustomizing that part of the email,
depending on what kind of issues.
And fears they have indicated tome on the consultation call, or
(12:23):
even in their contact form, like,whatever they are really feeling,
whether it is an urgency to get thisdone, because they're overwhelmed
with their leads or whether or not.
You know, they had an instance wherethey couldn't get the client to
fill out the client questionnaire,and they forgot to follow up.
And then they showed up at a session anddidn't know anything about their client.
(12:44):
Like, everyone is usually experiencingsomething that is making it worthwhile for
them to get this problem solved right now.
And so whatever it is that theytold me, I customize that email.
So again, not automated,customized in less than five
minutes, and then I send it.
(13:06):
The third email is an email thatI can't actually take credit
for, but it's actually the emailthat gets you the most closures.
So I really wish that I hadwritten it, but I didn't.
It is a magic email.
And if you want, if you Googlemagic email, you will see it has
an entire website dedicated to it.
But basically the line is, Ihaven't heard back from you.
(13:27):
Your priorities must have changed.
No response is necessary.
Guys, I know that sounds rude.
I don't exactly send my magicemail just like that, but I
think it gets the point across.
And what it does is it usuallypushes someone to give you closure.
Now, I will admit, in most cases, it'snot that they're going to contact you and
(13:50):
immediately be ready to work with you, butMost people don't like to be seen as rude.
So when they get that third email,when they get that magic email, they're
like, Oh my gosh, I'm being so rude.
I should just let them know that Iam not going to be working with them.
And so you get a response that's like, I'mnot ready to work with you at this time.
Thank you for following up.
(14:11):
And then, you know, to close theinquiry and not follow up anymore.
I mean, they are doing you aservice by telling you this so
that you don't waste any additionaltime and resources on that lead.
And I soften the email just a tiny bit.
I say, I haven't heard back fromyou, so maybe you've decided
(14:32):
to go a different direction.
I am going to close out yourinquiry so that you do not receive
any additional follow up emails.
If you change your mind about workingwith me in the future, please reach out
for updated pricing and availability.
So I've done a couple of things.
Number one, I told them I'm notgoing to waste any more of my
time following up with them.
(14:54):
Number two, I've let them know that ifthey contact me in the future, I might
not have the same availability andI might not be the same price point.
That usually gets peopleto do one of two things.
If they're interested in working withyou, but they just haven't had the
time to fill out the proposal or dowhatever it takes to commit to the offer.
Oh, they usually do it right then.
Or they send me an email that says, Ohmy gosh, this just fell off my plate.
(15:17):
Um, when I get home later tonight,I am going to fill out this proposal
and finish the booking process.
Thank you for reaching out.
That's one kind of email that I get.
The other kind of email that I get isone that just says, yeah, I'm sorry.
I decided to go a different directionor I decided that it wasn't in the
budget to get this done or I'm goingto try to continue to DIY my services
(15:39):
and when I get a bigger client roster,I will reach out to work with you then.
I mean, those are the kinds of emailresponses that I get to the magic email.
Man, y'all, I told youit was a good episode.
It still has some really juicy informationabout how you can set up a follow-up
system inside of your own business.
But what has changed for me from2023 to 2025, each of those three
(16:04):
emails that I described to you, Istill send with one big difference.
Every single one of them has amini case study inside of it.
Because the power of social proof andcase studies and client transformations
is what gets people to buy your service.
The very first email that I send 24hours after I have made an offer to
(16:27):
someone is actually a snippet fromone of my clients, Maddie Peschong
She was on my podcast and I took theopportunity to to write an email to
kind of go through her transformation.
Initially, she didn't think thatshe needed an entire setup from me.
She only wanted, in herwords a fancy proposal.
(16:48):
But once we actually did her strategycall and we took a deep dive.
Look into her systems, she started to seeall of the holes, all of the places where
her client experience could be betterwith some additional communication, some
additional information for her clients.
And so that is what emailnumber one looks like to me now.
(17:09):
Now, does it still havesome of the same language?
Oh hey.
I sent you an offer 24 hoursago just popping in to make
sure that you received it.
Of course, that is thepurpose of the email.
It still includes that part, but it alsoincludes information on that case study
as well as two different ways that theycan look at the case study if they'd like.
(17:30):
They can either listen to thepodcast episode or they can click
over and read it on the blog.
My second email isactually extremely similar.
It is a case study from adifferent client, but this
one focuses on automation.
It focuses on how much ease myclient got after working with me to
where everything was laid out, andshe was no longer babysitting every
(17:53):
single step in her client experience.
And again, I invited them tolisten to a podcast episode or
check it out in a blog post.
Now the third email that I send doesstill have the magic email touch.
It does still say, Hey,your plans may have changed.
Maybe your systems aren't asimportant to you as they were
when you first contacted me.
(18:14):
Um, if I don't hear from you by endof day, I will close out this email.
And if you would like to work togetherin the future, please reach out for
updated pricing and availability.
So what I told you before is all inthe three emails, but now I am really
focusing on more storytelling and morehighlighting of client transformations.
(18:37):
So now that you've listened to theoriginal episode and you've heard
my new 2025 take, if you will, areyou ready to implement some follow
up emails inside your business?
I sure hope so.
You can either take this information fromthis podcast and run, or if you're like,
Hey, Colie those emails sound really good.
Don't forget, you can get them inside thesystem shop and they are a whopping $9.
(19:01):
So visit the show notesand there's a direct link.
All right.
That's it for this episode.
See you next time.
Hey y'all, it's time for another replay.
Today.
I'm gonna take you back toOctober of 2023, episode 108,
the Magic of Follow-Up emails.
Now, my passion about sendingfollow-up emails after you have given
someone an offer has not changed.
I do think it is one of the mostimportant things that you can
(00:46):
do inside your business becausethe funds are in the follow up.
What has changed in the last 18months is how I think you should
approach writing these emails.
And so what I wanna do today is allowthe original episode to play in its
entirety because the informationin there is still really good, and
(01:06):
it's actually like a really goodstarting place for you to write these
emails, put them out into the world.
Then once the episode has played,I'm gonna come back and give
you a 2025 approach if you areready to uplevel these emails.
Now, if you're interested in buying myfollow-up emails, I do sell them in the
(01:26):
Systems Shop, and they are only $9.
So go ahead and look in the shownotes if that is of interest to you.
And now here's the episode.
All right, y'all, I'm goingto start with a question.
Let's say that you've had an amazingconsultation call with someone or someone
has filled out your contact form andthey feel like they are a perfect fit
(01:50):
for your services and what you offer.
So you decide that you wantto make an offer to them.
You send it out and you hear crickets.
What do you do?
Are you following up?
And if you are following up, how manytimes are you following up before you
give up and just archive that inquiry?
(02:14):
That's what we're goingto talk about today.
Hello, hello, and welcome back tothe Business-First Creatives podcast.
I love talking about follow up emails.
It is like, if I could pick one thing tobe known for, it would be the follow up.
Because so many of us have an innatefear of rejection that it stops
(02:36):
us from following up with peoplethat have seemingly ghosted us.
Now, I'm not saying that the thingsthat we're going to discuss today, are
going to help you close each and everylead that come into your business.
Because the truth is you are probablystill getting wrong fit leads.
You are getting people, that are goingthrough your website or seeing you on
social media, and even though thereare a few red flags or they're not
(03:01):
quite the right fit for you, they'restill filling out your contact form.
And then you are still going toget some people that you have a
consultation call with them, andthere don't seem to be any red flags.
Like they still seem like they'rea good fit for your business.
So you send the proposal, youmake the offer, and then you
never hear from them again.
But what I want to make sure that we allrealize is that those people ghosting you,
(03:27):
and those people getting on a consultationcall with you, you know, telling you that
they're ready to work with you, and thenyou send the offer and you hear nothing,
should not define what you do in yourbusiness to follow up with all inquiries.
Every single inquiry that comes intoyour business, you should be following
(03:47):
up with them a minimum of three times.
Let me say that one more time.
Anyone who inquires with your business,and that you have actually made an offer
to work with you, you should be followingup with them at least three times.
Now, some of these followupsare like really small things.
(04:09):
Like you send them an automated email24 to 48 hours after the initial
offer to be like, 'Hey, I sent overthat proposal that we discussed.
Just want to make sure that you got it'.
It takes absolutely no effort from youto set that up in your CRM and in most
of them you can do it automatically.
You can have it to where it watches theproposal or the smart file or the brochure
(04:34):
or whatever it is that your CRM calls it.
But when you've sent the offer, ifthey haven't committed by filling it
out, signing your contract,' and payingyour deposit, your fee, whatever it
is, your CRM can automatically sendthem an email that's like, Hey, just
making sure that you got the offer.
If you didn't let me know andI'll send it a different way'.
(04:56):
That is like the least pressurefollow up that you can do.
And in fact, I would argue that bysending that automatic email 24 to 48
hours after someone has told you they areinterested in working with you, you are
actually doing a service for that client.
Because you don't know for a fact that theproposal actually landed in their inbox.
(05:20):
What if it went to spam?
What if you made the offer and you didn'trealize that they had a typo in the email?
What if the email gods werejust not on your side that day?
And for some reason, itjust didn't get delivered.
You have no way of knowing that someonegot it, opened it and just ignored it.
(05:41):
Because I do want to say 1 thingabout the tracking that's happening
inside of a lot of these CRMs.
I don't know if you guys knowthis, but email providers like
Gmail are now scanning incomingemails looking for viruses.
And what you may not know is thatGmail scanning that email is tricking
(06:01):
your CRM into thinking that yourclient actually open that email.
I have seen it with my own eyes.
I will have my email program, Gmail openin a different tab, and I will be testing
my systems because, hey, everyone shouldbe testing their systems before they
make them live for an actual client.
But I'll be testing and it will allof a sudden say, you know, sent one
(06:26):
minute ago, opened one minute ago.
Well, guys, I'm still, I'mstill doing what I was doing.
I haven't been to Gmail.
I haven't opened that email.
I haven't looked at it, but my CRM hasalready indicated that the email has
been opened, which in fact is a lie.
That was Google scanning it.
That something else was happeningbehind the scenes, but I definitely
(06:47):
had not opened that email.
So, I just want to say, if you areusing that in order to determine if your
potential clients, your leads are openingyour email and just deciding not to work
with you and just closing the email, thatin fact is not an accurate way to do this.
Now.
If you've sent a proposal and you can seein your CRM that they've actually clicked
(07:12):
the proposal, that is in fact accurate.
I have not come across anything whereif a CRM says that a form was clicked,
that it wasn't in fact clicked.
So, every time someone opens your offerand opens the proposal by clicking the
button, and they don't immediately bookwith you, if you want to assume that that
means that the offer wasn't right for themor that they found someone else or that
(07:36):
they just don't want to work with you.
I mean, I still don't think that'saccurate, but I will give you
points for, you know, looking atyour data and making a decision.
So the one thing that I want to talkabout today is that no one should assume
if you send an offer out and you don'tget an immediate acceptance, you haven't
heard back from them in 24, 48, 72 hours.
(08:00):
I don't want you to assume that it meansthat person doesn't want to work with you.
People are busy.
We all have lives.
Even people that I am excited to workwith or that has an offer that I know
is closing on like a particular day.
Sometimes life just gets in the wayand I forget to complete the proposal,
(08:21):
to sign up for the course, to dowhatever it is that I intended to do.
I mean...
I feel like I don't reallyhave a brain anymore.
All I do is drive.
If that's happening to me, I knowthat that's happening to people that
are in my audience, my potentialclients, my leads and so forth.
So the first thing that I wantto encourage you to do is to not
(08:42):
make the assumption that someonedoesn't want to work with you if
they don't immediately say yes.
So if we can get you to have that mindset,what possibilities does it open for you to
feel comfortable following up with them?
Now, I do want you to do itin a very easy way at first.
Uh, there are some people that wouldsay you could do follow up text
(09:05):
messages, you could give them a call.
I'm going to admit that I'm not thatkind of person that does feel a little
aggressive for me, but also depending onwhat kind of offer you have, depending
on whether or not your audience wouldprefer a follow up phone call rather than
an email is something that you need todetermine for myself and my audience.
(09:26):
For the majority of my followups, an email feels good.
So, I've already told you whatfollow up number one is for me.
24 hours after someone has received theoffer from me, so they've gotten the
proposal, it has the contract attached,it has the invoice, all they have to
do is fill it out, and they are booked.
(09:48):
If I have not heard back from themin 24 hours, my system automatically
sends them an email that's just,hey, making sure you got the offer.
If you have any questions,please let me know.
I have also started adding a, ifyou have decided not to work with
me at this time, please let me know.
And I will close out yourinquiry and make sure that you
don't receive any additional.
(10:09):
Follow up emails.
Now, for some people that may havenot been interested in following up
with you, they've already decidednot to work with you and they just
don't want to hurt your feelings.
Those people might actually be inclinedto respond to that initial time.
Automatic email and say, Oh, I havedecided to go in another direction.
(10:30):
Can you close out my inquiry?
Because you are warning them that ifthey do not acknowledge that they have
decided to work with someone else, thatyou are going to continue to send emails.
So some people will give you closure justso that you don't send any additional
follow ups, which is fine with me.
Like, I don't really mind ifI've chatted with someone and I
(10:52):
thought they were a good fit, butthey decided not to work with me.
I look at it as a blessing in disguisebecause if someone hears my offer.
And gets on a consultation call withme and sees everything that I can
do for them and their business, andthey don't want to work with me.
That's okay.
That means that I wasn't the bestperson for them, and I don't want them
(11:15):
to work with me and it be a bad fit.
Like, to me, that's worsethan them just saying no.
So that's my first follow up.
My second follow up occurs either 24or 48 hours after the first follow up.
Now that email is not automated.
I take the time and exactly5 minutes guys, like I don't
(11:37):
literally set a timer, but.
Like five minutes is my max.
I will take five minutes and customizean email template that is going out to
them, that is asking them if they have anyhesitations, can I answer any questions
for them, goes back over whateverthe offer it is that I made to them.
And then I add a little bit whereI am telling them how I can solve
(12:02):
their specific problem, what theirbusiness will look like on the
other side of working with me.
And to be honest, that's differentfor every single person that comes
into my business because I amcustomizing that part of the email,
depending on what kind of issues.
And fears they have indicated tome on the consultation call, or
(12:23):
even in their contact form, like,whatever they are really feeling,
whether it is an urgency to get thisdone, because they're overwhelmed
with their leads or whether or not.
You know, they had an instance wherethey couldn't get the client to
fill out the client questionnaire,and they forgot to follow up.
And then they showed up at a session anddidn't know anything about their client.
(12:44):
Like, everyone is usually experiencingsomething that is making it worthwhile for
them to get this problem solved right now.
And so whatever it is that theytold me, I customize that email.
So again, not automated,customized in less than five
minutes, and then I send it.
(13:06):
The third email is an email thatI can't actually take credit
for, but it's actually the emailthat gets you the most closures.
So I really wish that I hadwritten it, but I didn't.
It is a magic email.
And if you want, if you Googlemagic email, you will see it has
an entire website dedicated to it.
But basically the line is, Ihaven't heard back from you.
(13:27):
Your priorities must have changed.
No response is necessary.
Guys, I know that sounds rude.
I don't exactly send my magicemail just like that, but I
think it gets the point across.
And what it does is it usuallypushes someone to give you closure.
Now, I will admit, in most cases, it'snot that they're going to contact you and
(13:50):
immediately be ready to work with you, butMost people don't like to be seen as rude.
So when they get that third email,when they get that magic email, they're
like, Oh my gosh, I'm being so rude.
I should just let them know that Iam not going to be working with them.
And so you get a response that's like, I'mnot ready to work with you at this time.
Thank you for following up.
(14:11):
And then, you know, to close theinquiry and not follow up anymore.
I mean, they are doing you aservice by telling you this so
that you don't waste any additionaltime and resources on that lead.
And I soften the email just a tiny bit.
I say, I haven't heard back fromyou, so maybe you've decided
(14:32):
to go a different direction.
I am going to close out yourinquiry so that you do not receive
any additional follow up emails.
If you change your mind about workingwith me in the future, please reach out
for updated pricing and availability.
So I've done a couple of things.
Number one, I told them I'm notgoing to waste any more of my
time following up with them.
(14:54):
Number two, I've let them know that ifthey contact me in the future, I might
not have the same availability andI might not be the same price point.
That usually gets peopleto do one of two things.
If they're interested in working withyou, but they just haven't had the
time to fill out the proposal or dowhatever it takes to commit to the offer.
Oh, they usually do it right then.
Or they send me an email that says, Ohmy gosh, this just fell off my plate.
(15:17):
Um, when I get home later tonight,I am going to fill out this proposal
and finish the booking process.
Thank you for reaching out.
That's one kind of email that I get.
The other kind of email that I get isone that just says, yeah, I'm sorry.
I decided to go a different directionor I decided that it wasn't in the
budget to get this done or I'm goingto try to continue to DIY my services
(15:39):
and when I get a bigger client roster,I will reach out to work with you then.
I mean, those are the kinds of emailresponses that I get to the magic email.
Man, y'all, I told youit was a good episode.
It still has some really juicy informationabout how you can set up a follow-up
system inside of your own business.
But what has changed for me from2023 to 2025, each of those three
(16:04):
emails that I described to you, Istill send with one big difference.
Every single one of them has amini case study inside of it.
Because the power of social proof andcase studies and client transformations
is what gets people to buy your service.
The very first email that I send 24hours after I have made an offer to
(16:27):
someone is actually a snippet fromone of my clients, Maddie Peschong
She was on my podcast and I took theopportunity to to write an email to
kind of go through her transformation.
Initially, she didn't think thatshe needed an entire setup from me.
She only wanted, in herwords a fancy proposal.
(16:48):
But once we actually did her strategycall and we took a deep dive.
Look into her systems, she started to seeall of the holes, all of the places where
her client experience could be betterwith some additional communication, some
additional information for her clients.
And so that is what emailnumber one looks like to me now.
(17:09):
Now, does it still havesome of the same language?
Oh hey.
I sent you an offer 24 hoursago just popping in to make
sure that you received it.
Of course, that is thepurpose of the email.
It still includes that part, but it alsoincludes information on that case study
as well as two different ways that theycan look at the case study if they'd like.
(17:30):
They can either listen to thepodcast episode or they can click
over and read it on the blog.
My second email isactually extremely similar.
It is a case study from adifferent client, but this
one focuses on automation.
It focuses on how much ease myclient got after working with me to
where everything was laid out, andshe was no longer babysitting every
(17:53):
single step in her client experience.
And again, I invited them tolisten to a podcast episode or
check it out in a blog post.
Now the third email that I send doesstill have the magic email touch.
It does still say, Hey,your plans may have changed.
Maybe your systems aren't asimportant to you as they were
when you first contacted me.
(18:14):
Um, if I don't hear from you by endof day, I will close out this email.
And if you would like to work togetherin the future, please reach out for
updated pricing and availability.
So what I told you before is all inthe three emails, but now I am really
focusing on more storytelling and morehighlighting of client transformations.
(18:37):
So now that you've listened to theoriginal episode and you've heard
my new 2025 take, if you will, areyou ready to implement some follow
up emails inside your business?
I sure hope so.
You can either take this information fromthis podcast and run, or if you're like,
Hey, Colie those emails sound really good.
Don't forget, you can get them inside thesystem shop and they are a whopping $9.
(19:01):
So visit the show notesand there's a direct link.
All right.
That's it for this episode.
See you next time.
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