May 5, 2025 • 18 mins
ChatGPT just beat out Airtable as my most-used tool—and y’all know that’s saying a lot. In this solo episode, I’m pulling back the curtain on how I’ve trained custom GPTs to think like me, work like me, and help me serve my clients better than ever.
We’re not just talking about AI for the sake of it. I’m walking you through the three custom GPTs I’ve built—what they do, how I use them daily, and why I can’t stop creating new tools for my AI Systems Squad. (Speaking of AI tools… I’m also cooking up even more inside my CRM Blueprint course 👀)
Whether you’re AI-curious or just tired of starting content from scratch, this is the pep talk + strategy breakdown you didn’t know you needed.
Your first AI assistant doesn’t have to be perfect. It just has to sound like you.
👀 Want access to the AI Systems Squad?
Join CRM Blueprint before May 9th and lock in the current price before it goes up to $997. More AI-powered client experience tools are coming, and this is your backstage pass. Learn more HERE.
Find it Quickly:
01:25 – Why ChatGPT is now my most-used business tool
02:18 – Why I started building custom GPTs instead of using pre-built AI features
03:33 – Tool #1: The Strategy Call Summary Assistant (and why note takers don’t cut it)
06:12 – Tool #2: The Systems Professor Email Assistant (inside Email Like You Mean It)
11:25 – Tool #3: The Repurposing Content GPT and how it ideated this very episode
14:43 – Why AI won’t replace my human team (and how it helps us all work smarter)
16:19 – A working weekend that turned into an AI teaching moment
17:26 – Encouragement for those overwhelmed by AI—and how to get started
Mentioned in this Episode:
Email Like You Mean It - Join the Waitlist HERE
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Colie (00:26):
Hello, hello, and welcome to another solo episode
on Business First Creatives.
I'm in a mood today, whichmeans I have Disney ears on.
So today's episode came to me in amoment of I need to bridge the gap,
which is honestly what a, a lot of thesesolo episodes have been doing recently.
(00:47):
Next week, I am going to be on the podcastwith my real life bestie, Kate Hejde.
She joined me in Episode 101,and we talked all about what
your website really needs.
Well, in next week's episode, we aregonna dive deep into AI tools, what
she's using, what I'm using, and howwe have both been creating new AI
(01:10):
tools for our clients and students.
And I realized that I haven'treally talked a lot on this podcast
about how I use AI in my daily,weekly life in terms of business.
So the first thing that I wannasay is ChatGPT, is now the best
$20 that I spend in my business.
(01:33):
Yes, y'all.
It has even surpassed Airtable.
Did you think I would ever say that?
I didn't.
But, I have realized that in the lastcouple months, and I mean, I guess I
could even be bold enough to say inall of 2025, I'm not sure that there
has been a single day where I have notcreated something or asked a question of
(01:56):
chat GPT for business on any given day.
I just don't think it's happened.
Now before you roll your eyes atthe fact that I am just all in on
ai, I can admit when I am wrong.
And in comparison to many of my friends,I was very late to the AI game, but
now I just can't live without it.
(02:18):
Okay, so I wanna kind of kick offthis conversation with why I am
choosing to build my own tools insteadof using ones that already exist.
So if your inbox is anything like mine,you've probably received emails on a
weekly basis, introducing a new AI featureinto the tools that you already use.
This week alone, I've gotten an emailfrom Clickup, HoneyBook and Zoom.
(02:42):
Now, Airtable has some AI features,but I've never really used them,
but I do know that they exist andhonestly, some of them are useful.
In particular, a lot of them arebuilt around notetakers, which I
find fascinating because, I mean, howmany notetakers do you need, guys?
But I prefer building custom GPTfor my business because I want
(03:04):
tools that match my brain and notwhat someone else assumes I need.
So in the case of the notetakers, yes, they're useful.
Yes.
They record your calls?
Yes.
They give you a summary.
At the end of the day, they are not givingme a summary of the things that I need,
which brings me to introduce tool numberone, and this is my absolute favorite.
(03:29):
I call it the strategycall summary assistant.
This is a custom GPT that I createdbecause the other note takers
just weren't getting it done.
I needed the information from thecall to be summarized in a very
particular way, and so this allowedme to kind of build the tool around
(03:50):
the way that my brain thinks.
Also the way that I conduct the calls.
So it gives me a few things thatother note takers don't . It
gives me a summary of the call.
It also gives me action itemsfor both me and my client.
But where it takes it one stepfurther is it will give me the
first draft of my client's customerjourney for each of their offers.
(04:15):
Because these strategy calls arereally a, tell me how you want your
clients to come into your world.
Okay.
Tell me what happens next.
Okay.
Tell me what happens next.
We are building theircustomer journey on the call.
We're making, um, changesto what they currently do.
I'm identifying assets thatneed to be created, like it is
(04:37):
a call that is full of actions.
And so I wanted to make sure that it gaveme the information in a way that made it
easy for me to move to the next step andbegin creating and implementing these
workflows for their customer journeys.
Now, the second thing that it givesme, and I, maybe I'm the only person
(04:57):
that does this, but y'all, I willideate an email on a call like no
one's business, I mean a full emailfrom greeting all the way to closing.
And so I wanted to teach my tool toautomatically look in the transcript for
moments when I have ideated a completeemail and give me that first draft.
(05:19):
Now, I can't get thatfrom other note takers.
I mean, maybe I could ask it aquestion and prompt it, but it
wouldn't be something that it wasgiving me as an output by default.
That is why I love the strategycall assistant that I have created.
The other thing is that I amstarting to do my client strategy
calls in Riverside, which is whatI use to record this podcast.
(05:42):
Fathom won't join my Riverside calls.
The HoneyBook assistant will only joina Google meet or a Zoom call that was
scheduled inside of HoneyBook, which Ido not do for most of my strategy calls.
So while note taker tools exist,they are not the best fit for me.
(06:03):
Okay, let's move on to tool numbertwo, because this is the one, I
mean, I'm not most excited about it,but I am excited about it for you.
So the next tool that I created is calledthe systems professor, email assistant.
I mean, doesn't thathave a nice ring to it?
This helps you write emailsthat actually sound like you.
(06:25):
So let me give you alittle bit of background.
I write client experience emails foralmost every single one of my done for
you setups, but I am not a copywriter.
I am not really great at pullingsomeone's brand voice and making
it sound exactly like them.
I mean, I can get it done.
I can get it done in a lazy way.
(06:46):
I can go look at their website.
I can make sure that the way thatI'm wording things sound more
like them than they sound like me.
But I don't really have the tools toanalyze things that they've previously
written and like build a brandvoice, if you will, um, on the fly.
I just can't do that.
And so something that I starteddoing in 2025 was building a custom
(07:10):
GPT for each one of my clients tocreate and craft a brand voice.
So that when I went to write the emailsfor their client experience, it sounded
more like them than me on the first draft.
So that's where this started.
So let's just talk aboutemails for a minute.
A lot of my students are strugglingto write something from a blank screen
(07:33):
that sounds like them, and that'swhere my email templates were helpful.
But if, I'm gonna be honestwith you, I've always thought my
email templates were very basic.
Because I was giving you the structureof what needed to be included and not
really a framework for how to writethese emails with little bits of
storytelling to make them sound like you.
(07:54):
I mean, yes, I defaulted to emojisand told you that you could put GIF in
your emails and prompted you to tellcertain stories and certain emails.
When it came to actually writingthe language, that's just not
something that I could do.
I don't think I would ever be qualifiedto give you a Mad Libs email where
you could basically just feed in someof your own things and it would work
(08:15):
for every single one of my students.
But when I started building these customgpt for my clients, I started thinking to
myself, okay, first of all, I feel likeI now have a framework where I can start
talking more about emails than workflows.
I talked about this a couple episodes ago.
Then I was like, if I'm gonna be talkingmore about emails, I would absolutely
(08:38):
love to build a tool where my studentscould do what I'm doing for my clients
and get a better first draft of myclient experience templates, once that
sound like you, but also include allof the important information and smart
fields for your CRM so that you canput those emails inside of your CRM
(08:58):
and start using 'em the very next day.
And that is why I created the SystemsProfessor email assistant , which
now lives in my brand new emailmini course Email Like You Mean It?
Yes.
I created a whole course, y'all.
And here's what that email assistant does.
It helps you build anemail voice snapshot.
(09:18):
Now I do wanna be very clear.
I.
I am not helping you createan entire brand voice guide.
I have a few examples and a fewsuggestions inside of the show
notes if that is what you want.
If you are ready to create an entirebrand guide that you can feed into your
AI tool of choice to help you writebetter blog posts, email marketing.
(09:41):
Emails, you know, crafttrainings, all of that.
I will have that linked in the shownotes, but my AI tool is specifically
helping you write an email voice snapshot.
So just a tiny bit of what a full brandguide would do in order to help you
write emails for your client experiencethat sound more like you on draft one.
(10:03):
It also helps you write bothtemplates and one-off replies.
So let's say that a clientwrites you an email and you're
not quite sure how to respond.
You can take the email that you gotfrom them, feed it into the tool,
tell them a little bit about howyou'd like to respond, and it is
going to kick out a response for youthat, again, sounds more like you
(10:24):
on draft one now for the most part.
I am not expecting you guys totake the output from this tool
and immediately start using it.
Although a few people who havehad early access to the tool,
that's exactly what they did.
I was like, okay, but did you not likeask for some revisions and like that?
And they're like, Nope.
I love the email, just like it was.
(10:44):
So while that's totally an option,I do talk about in the course how to
effectively prompt the tool to giveyou a better second or third draft.
Okay, so the other thing that it does isit pulls from your blog posts, your prep
guides, the past emails that you've sentto clients so that the GPT is getting
(11:06):
a crash course in how you talk, and itdrafts like you and not like a robot.
So again, if you are interested inchecking out the assistant professor,
email assistant, there is a link tothe wait list for the course or the
active sales page inside the show notes.
Now the third tool is one thatI've talked about before, but I've
(11:28):
actually really beefed it up sinceI've mentioned it previously, and
that is my repurpose content tool.
Now, it's one thing for you to buy arepurpose content tool from someone and
try to craft it as yourself, but for me, Ididn't like the outputs that I was getting
from other people's repurposing tools.
So I created one of my own andtaught it exactly what I, what I
(11:52):
wanted it to do because for myself.
My long form content is this podcast,and so what I am most frequently doing is
taking a transcript of a podcast episode,whether that's a solo, whether it's a
guest episode on my podcast, businessFirst Creatives, or it's an episode where
I was the guest on someone else's podcast.
(12:14):
I like to take that transcript.
Feed it into my repurposing contenttool and have it give me additional
content ideas based on that transcript.
Now.
I have it, do it in acouple different ways.
I wanna make sure that I'm hittingall of the angles for what I could
talk about from that episode.
(12:35):
I like it to give me many topics.
So like if it was a full 45 minutepodcast episode, is there anything
that was really interesting in therethat would make a good 10 minute?
Solo podcast episode.
Um, hit.
Guys, this is so meta, but thisepisode is actually a repurposed
content idea from the guest episodewhere I talked about AI on This Can't
(12:59):
be that hard with Annemie Tonken.
If you did not listen to that episode,it is linked in the show notes.
But when I fed that transcript into myrepurposing content tool, it told me.
That I hadn't talked enough on mypodcast about the AI tools that
I was using and creating insidemy business, and so here we are.
(13:20):
Now it gives me Pinterest pins.
For each one of the episodes, I havestarted asking it to give me short
form video hooks, and then any ofthe hooks that I find interesting.
I have it.
Write me an entire 60-second videoscript so that I can record it and
repurpose it as a Pinterest video pin ora reel on Instagram or a YouTube short.
(13:46):
And then finally I have it ideateadditional episodes that I could do on the
podcast beyond solos, like maybe there'sa different angle that I need to cover
and find a guest to interview about it.
All right, so those are my three tools,and I just wanna recap them first.
It's my strategy call assistant, whichI literally could not live without.
(14:06):
The second one is the brand new emailassistant, which is now recreated as
the systems professor, email assistantavailable inside of the email, like
you mean it, mini email courts.
And then finally myrepurposing content tool.
Now these tools have allowed meto stop spending a lot of time
(14:27):
ideating and creating the content.
Now, one thing that I thoughtabout mentioning inside
of this episode was that.
It may seem like I could actuallyreplace my team members with AI tools.
I mean, do I really need a blog writer?
If I can get my AI tools to writeme like a really good blog post?
(14:47):
The truth is, um, I'm nevergetting rid of Kara, so.
It is beyond what thetool can write for you.
I mean, Kara is doingthe research on the SEO.
She is checking my analytics.
I mean, there are a lot of things thata human still needs to do at this point
in time, and so I do not plan to replacethe blog post that Kara writes with
(15:11):
blog posts created from the AI tool.
Um, Haylee Gaffin of GaffinCreative edits this podcast?
Yes.
In Descript there is an AI editor.
I could give it a whirl.
I personally don't like what it does.
It cuts it too closely.
It like cuts the lastlittle part off of a whi.
I mean, there's just, there'sa lot that I don't like.
And so yes, if I was in a pinch andI was looking for tools that would do
(15:35):
things, um, that my team is doing, thatmight be one thing that I would consider.
But again, Haylee is not going anywhere.
And then there's Sarah,my virtual assistant.
Um, yes, I am ideating a lot of emails.
I am having my tools, write thecaptions for the pins and the YouTube
descriptions, which is some ofthe things that Sarah used to do.
(15:56):
I still need somebody to schedule it.
I still need somebody to put itin YouTube, put it in Metricool
take the email, put it inKit, um, tag it appropriately.
I mean, these are all thingsthat I still need a human to do.
So while I feel like ChatGPT is like mynew favorite team member, she will not be
(16:16):
replacing my actual human team members.
I just wanted to make surethat I put that out there.
Okay.
So real quick, I wanna end with thefact that I recently had a working
weekend with a few of my photographereducator friends in Palm Springs, and
while none of us came with like a goal,I ended up teaching many of them how
(16:38):
to create custom gpt for themselvesor for their clients and students.
I mean, that's not whereI thought I was going.
And you know, don't worry.
There are a lot of people out therethat are currently trying to teach
you guys how to make AI tools.
That's not where I'm going with this.
I am simply telling you the toolsthat I have created inside of my own
business, that are helping me be moreefficient with the time that I have,
(17:02):
so that if this concept helps you, youcan move forward in order to do that.
So if you want to write better emailsand you want help and you're not ready
to build your own custom GPT, uh, pleasego to the show notes and check out Email
Like You Mean It, which has my SystemsProfessor Email Assistant inside of it.
(17:26):
So I know that AI can feel overwhelming.
I know that in the beginning, if you just.
Ask it a prompt and itgives you a response.
You feel like you wasted your time,but it doesn't have to be complicated
and it can actually be a very powerfulteam member for your business.
Sometimes one really well-trainedtool is all it takes to get your
(17:50):
best employee to show up to work.
And if you don't currently have any teammembers, I mean, I think about this in
the same way that I think about your CRM.
Your CRM costs you $40 a month andit manages all your client projects.
Chat GPT is $20 a month.
And with these custom gpt, you canfinally put the stress of creating
content in your rear view mirror.
(18:13):
Alright, so don't forget if you areinterested in learning more about
ai, please come back next week whenI am chatting with my real life
bestie, Kate Hejde, about all ofthe AI tools that we're building
for clients and not just ourselves.
Alright, that's it for this episode.
See you next time.
Hello, hello, and welcome to another solo episode
on Business First Creatives.
I'm in a mood today, whichmeans I have Disney ears on.
So today's episode came to me in amoment of I need to bridge the gap,
which is honestly what a, a lot of thesesolo episodes have been doing recently.
(00:47):
Next week, I am going to be on the podcastwith my real life bestie, Kate Hejde.
She joined me in Episode 101,and we talked all about what
your website really needs.
Well, in next week's episode, we aregonna dive deep into AI tools, what
she's using, what I'm using, and howwe have both been creating new AI
(01:10):
tools for our clients and students.
And I realized that I haven'treally talked a lot on this podcast
about how I use AI in my daily,weekly life in terms of business.
So the first thing that I wannasay is ChatGPT, is now the best
$20 that I spend in my business.
(01:33):
Yes, y'all.
It has even surpassed Airtable.
Did you think I would ever say that?
I didn't.
But, I have realized that in the lastcouple months, and I mean, I guess I
could even be bold enough to say inall of 2025, I'm not sure that there
has been a single day where I have notcreated something or asked a question of
(01:56):
chat GPT for business on any given day.
I just don't think it's happened.
Now before you roll your eyes atthe fact that I am just all in on
ai, I can admit when I am wrong.
And in comparison to many of my friends,I was very late to the AI game, but
now I just can't live without it.
(02:18):
Okay, so I wanna kind of kick offthis conversation with why I am
choosing to build my own tools insteadof using ones that already exist.
So if your inbox is anything like mine,you've probably received emails on a
weekly basis, introducing a new AI featureinto the tools that you already use.
This week alone, I've gotten an emailfrom Clickup, HoneyBook and Zoom.
(02:42):
Now, Airtable has some AI features,but I've never really used them,
but I do know that they exist andhonestly, some of them are useful.
In particular, a lot of them arebuilt around notetakers, which I
find fascinating because, I mean, howmany notetakers do you need, guys?
But I prefer building custom GPTfor my business because I want
(03:04):
tools that match my brain and notwhat someone else assumes I need.
So in the case of the notetakers, yes, they're useful.
Yes.
They record your calls?
Yes.
They give you a summary.
At the end of the day, they are not givingme a summary of the things that I need,
which brings me to introduce tool numberone, and this is my absolute favorite.
(03:29):
I call it the strategycall summary assistant.
This is a custom GPT that I createdbecause the other note takers
just weren't getting it done.
I needed the information from thecall to be summarized in a very
particular way, and so this allowedme to kind of build the tool around
(03:50):
the way that my brain thinks.
Also the way that I conduct the calls.
So it gives me a few things thatother note takers don't . It
gives me a summary of the call.
It also gives me action itemsfor both me and my client.
But where it takes it one stepfurther is it will give me the
first draft of my client's customerjourney for each of their offers.
(04:15):
Because these strategy calls arereally a, tell me how you want your
clients to come into your world.
Okay.
Tell me what happens next.
Okay.
Tell me what happens next.
We are building theircustomer journey on the call.
We're making, um, changesto what they currently do.
I'm identifying assets thatneed to be created, like it is
(04:37):
a call that is full of actions.
And so I wanted to make sure that it gaveme the information in a way that made it
easy for me to move to the next step andbegin creating and implementing these
workflows for their customer journeys.
Now, the second thing that it givesme, and I, maybe I'm the only person
(04:57):
that does this, but y'all, I willideate an email on a call like no
one's business, I mean a full emailfrom greeting all the way to closing.
And so I wanted to teach my tool toautomatically look in the transcript for
moments when I have ideated a completeemail and give me that first draft.
(05:19):
Now, I can't get thatfrom other note takers.
I mean, maybe I could ask it aquestion and prompt it, but it
wouldn't be something that it wasgiving me as an output by default.
That is why I love the strategycall assistant that I have created.
The other thing is that I amstarting to do my client strategy
calls in Riverside, which is whatI use to record this podcast.
(05:42):
Fathom won't join my Riverside calls.
The HoneyBook assistant will only joina Google meet or a Zoom call that was
scheduled inside of HoneyBook, which Ido not do for most of my strategy calls.
So while note taker tools exist,they are not the best fit for me.
(06:03):
Okay, let's move on to tool numbertwo, because this is the one, I
mean, I'm not most excited about it,but I am excited about it for you.
So the next tool that I created is calledthe systems professor, email assistant.
I mean, doesn't thathave a nice ring to it?
This helps you write emailsthat actually sound like you.
(06:25):
So let me give you alittle bit of background.
I write client experience emails foralmost every single one of my done for
you setups, but I am not a copywriter.
I am not really great at pullingsomeone's brand voice and making
it sound exactly like them.
I mean, I can get it done.
I can get it done in a lazy way.
(06:46):
I can go look at their website.
I can make sure that the way thatI'm wording things sound more
like them than they sound like me.
But I don't really have the tools toanalyze things that they've previously
written and like build a brandvoice, if you will, um, on the fly.
I just can't do that.
And so something that I starteddoing in 2025 was building a custom
(07:10):
GPT for each one of my clients tocreate and craft a brand voice.
So that when I went to write the emailsfor their client experience, it sounded
more like them than me on the first draft.
So that's where this started.
So let's just talk aboutemails for a minute.
A lot of my students are strugglingto write something from a blank screen
(07:33):
that sounds like them, and that'swhere my email templates were helpful.
But if, I'm gonna be honestwith you, I've always thought my
email templates were very basic.
Because I was giving you the structureof what needed to be included and not
really a framework for how to writethese emails with little bits of
storytelling to make them sound like you.
(07:54):
I mean, yes, I defaulted to emojisand told you that you could put GIF in
your emails and prompted you to tellcertain stories and certain emails.
When it came to actually writingthe language, that's just not
something that I could do.
I don't think I would ever be qualifiedto give you a Mad Libs email where
you could basically just feed in someof your own things and it would work
(08:15):
for every single one of my students.
But when I started building these customgpt for my clients, I started thinking to
myself, okay, first of all, I feel likeI now have a framework where I can start
talking more about emails than workflows.
I talked about this a couple episodes ago.
Then I was like, if I'm gonna be talkingmore about emails, I would absolutely
(08:38):
love to build a tool where my studentscould do what I'm doing for my clients
and get a better first draft of myclient experience templates, once that
sound like you, but also include allof the important information and smart
fields for your CRM so that you canput those emails inside of your CRM
(08:58):
and start using 'em the very next day.
And that is why I created the SystemsProfessor email assistant , which
now lives in my brand new emailmini course Email Like You Mean It?
Yes.
I created a whole course, y'all.
And here's what that email assistant does.
It helps you build anemail voice snapshot.
(09:18):
Now I do wanna be very clear.
I.
I am not helping you createan entire brand voice guide.
I have a few examples and a fewsuggestions inside of the show
notes if that is what you want.
If you are ready to create an entirebrand guide that you can feed into your
AI tool of choice to help you writebetter blog posts, email marketing.
(09:41):
Emails, you know, crafttrainings, all of that.
I will have that linked in the shownotes, but my AI tool is specifically
helping you write an email voice snapshot.
So just a tiny bit of what a full brandguide would do in order to help you
write emails for your client experiencethat sound more like you on draft one.
(10:03):
It also helps you write bothtemplates and one-off replies.
So let's say that a clientwrites you an email and you're
not quite sure how to respond.
You can take the email that you gotfrom them, feed it into the tool,
tell them a little bit about howyou'd like to respond, and it is
going to kick out a response for youthat, again, sounds more like you
(10:24):
on draft one now for the most part.
I am not expecting you guys totake the output from this tool
and immediately start using it.
Although a few people who havehad early access to the tool,
that's exactly what they did.
I was like, okay, but did you not likeask for some revisions and like that?
And they're like, Nope.
I love the email, just like it was.
(10:44):
So while that's totally an option,I do talk about in the course how to
effectively prompt the tool to giveyou a better second or third draft.
Okay, so the other thing that it does isit pulls from your blog posts, your prep
guides, the past emails that you've sentto clients so that the GPT is getting
(11:06):
a crash course in how you talk, and itdrafts like you and not like a robot.
So again, if you are interested inchecking out the assistant professor,
email assistant, there is a link tothe wait list for the course or the
active sales page inside the show notes.
Now the third tool is one thatI've talked about before, but I've
(11:28):
actually really beefed it up sinceI've mentioned it previously, and
that is my repurpose content tool.
Now, it's one thing for you to buy arepurpose content tool from someone and
try to craft it as yourself, but for me, Ididn't like the outputs that I was getting
from other people's repurposing tools.
So I created one of my own andtaught it exactly what I, what I
(11:52):
wanted it to do because for myself.
My long form content is this podcast,and so what I am most frequently doing is
taking a transcript of a podcast episode,whether that's a solo, whether it's a
guest episode on my podcast, businessFirst Creatives, or it's an episode where
I was the guest on someone else's podcast.
(12:14):
I like to take that transcript.
Feed it into my repurposing contenttool and have it give me additional
content ideas based on that transcript.
Now.
I have it, do it in acouple different ways.
I wanna make sure that I'm hittingall of the angles for what I could
talk about from that episode.
(12:35):
I like it to give me many topics.
So like if it was a full 45 minutepodcast episode, is there anything
that was really interesting in therethat would make a good 10 minute?
Solo podcast episode.
Um, hit.
Guys, this is so meta, but thisepisode is actually a repurposed
content idea from the guest episodewhere I talked about AI on This Can't
(12:59):
be that hard with Annemie Tonken.
If you did not listen to that episode,it is linked in the show notes.
But when I fed that transcript into myrepurposing content tool, it told me.
That I hadn't talked enough on mypodcast about the AI tools that
I was using and creating insidemy business, and so here we are.
(13:20):
Now it gives me Pinterest pins.
For each one of the episodes, I havestarted asking it to give me short
form video hooks, and then any ofthe hooks that I find interesting.
I have it.
Write me an entire 60-second videoscript so that I can record it and
repurpose it as a Pinterest video pin ora reel on Instagram or a YouTube short.
(13:46):
And then finally I have it ideateadditional episodes that I could do on the
podcast beyond solos, like maybe there'sa different angle that I need to cover
and find a guest to interview about it.
All right, so those are my three tools,and I just wanna recap them first.
It's my strategy call assistant, whichI literally could not live without.
(14:06):
The second one is the brand new emailassistant, which is now recreated as
the systems professor, email assistantavailable inside of the email, like
you mean it, mini email courts.
And then finally myrepurposing content tool.
Now these tools have allowed meto stop spending a lot of time
(14:27):
ideating and creating the content.
Now, one thing that I thoughtabout mentioning inside
of this episode was that.
It may seem like I could actuallyreplace my team members with AI tools.
I mean, do I really need a blog writer?
If I can get my AI tools to writeme like a really good blog post?
(14:47):
The truth is, um, I'm nevergetting rid of Kara, so.
It is beyond what thetool can write for you.
I mean, Kara is doingthe research on the SEO.
She is checking my analytics.
I mean, there are a lot of things thata human still needs to do at this point
in time, and so I do not plan to replacethe blog post that Kara writes with
(15:11):
blog posts created from the AI tool.
Um, Haylee Gaffin of GaffinCreative edits this podcast?
Yes.
In Descript there is an AI editor.
I could give it a whirl.
I personally don't like what it does.
It cuts it too closely.
It like cuts the lastlittle part off of a whi.
I mean, there's just, there'sa lot that I don't like.
And so yes, if I was in a pinch andI was looking for tools that would do
(15:35):
things, um, that my team is doing, thatmight be one thing that I would consider.
But again, Haylee is not going anywhere.
And then there's Sarah,my virtual assistant.
Um, yes, I am ideating a lot of emails.
I am having my tools, write thecaptions for the pins and the YouTube
descriptions, which is some ofthe things that Sarah used to do.
(15:56):
I still need somebody to schedule it.
I still need somebody to put itin YouTube, put it in Metricool
take the email, put it inKit, um, tag it appropriately.
I mean, these are all thingsthat I still need a human to do.
So while I feel like ChatGPT is like mynew favorite team member, she will not be
(16:16):
replacing my actual human team members.
I just wanted to make surethat I put that out there.
Okay.
So real quick, I wanna end with thefact that I recently had a working
weekend with a few of my photographereducator friends in Palm Springs, and
while none of us came with like a goal,I ended up teaching many of them how
(16:38):
to create custom gpt for themselvesor for their clients and students.
I mean, that's not whereI thought I was going.
And you know, don't worry.
There are a lot of people out therethat are currently trying to teach
you guys how to make AI tools.
That's not where I'm going with this.
I am simply telling you the toolsthat I have created inside of my own
business, that are helping me be moreefficient with the time that I have,
(17:02):
so that if this concept helps you, youcan move forward in order to do that.
So if you want to write better emailsand you want help and you're not ready
to build your own custom GPT, uh, pleasego to the show notes and check out Email
Like You Mean It, which has my SystemsProfessor Email Assistant inside of it.
(17:26):
So I know that AI can feel overwhelming.
I know that in the beginning, if you just.
Ask it a prompt and itgives you a response.
You feel like you wasted your time,but it doesn't have to be complicated
and it can actually be a very powerfulteam member for your business.
Sometimes one really well-trainedtool is all it takes to get your
(17:50):
best employee to show up to work.
And if you don't currently have any teammembers, I mean, I think about this in
the same way that I think about your CRM.
Your CRM costs you $40 a month andit manages all your client projects.
Chat GPT is $20 a month.
And with these custom gpt, you canfinally put the stress of creating
content in your rear view mirror.
(18:13):
Alright, so don't forget if you areinterested in learning more about
ai, please come back next week whenI am chatting with my real life
bestie, Kate Hejde, about all ofthe AI tools that we're building
for clients and not just ourselves.
Alright, that's it for this episode.
See you next time.
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