In this episode of Business Growth Hacks, Andrew and John tackle goal-setting, offering practical advice on crafting achievable, measurable, and impactful goals. They revisit tools like scorecards and SMART goals, while emphasizing simplicity, consistency, and accountability to avoid the common pitfalls of overcomplicated plans.
Key Points:
- [0:00] - Reflecting on 2024
Review your successes and failures to refine your strategies. "What gets measured gets managed."
- [2:13] - SMART Goals Demystified
Learn how to set Specific, Measurable, Achievable, Relevant, and Time-bound goals to stay on track.
- [3:30] - Using Scorecards for Focus
Simplify tracking by focusing on 3–5 key metrics that directly impact your business goals.
- [5:02] - Limiting Tools
Reduce app overload by sticking to 1–2 tools, like ClickUp or Google Sheets, to track your progress effectively.
- [6:00] - Progress Over Perfection
Start small with one or two major goals per quarter and celebrate incremental wins to build momentum.
- [7:08] - Accountability is Key
Engage a mentor, friend, or mastermind group to keep you accountable and motivated.
Quotable Moments:
- [1:25] “What gets measured gets managed.” – Andrew Brockenbush
- [6:01] “Complexity kills execution. Keep it simple to stay consistent.” – John Fritzsching
- [7:56] “Progress beats perfection—a small win every week adds up to massive results.” – Andrew Brockenbush
Links Mentioned:
- Beefy Marketing: https://beefymarketing.com
- Tools:
-ClickUp: https://clickup.com
- Asana: https://asana.com
- Trello: https://trello.com
- Google Sheets: https://sheets.google.com
Set yourself up for success by simplifying your goals, focusing on what matters, and tracking progress consistently. Don’t let overcomplication stall your momentum—progress is all about manageable steps forward. Don't forget to share this episode with someone planning for a big year in 2025.
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