164. “Your Business Checkup” with Jen Cochrane

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Dawn talks with Jen Cochrane, co-founder and Chief Executive Officer at Gifted Travel Network (GTN), has one of the most unique backgrounds of any executive of a modern travel agency. Her work has led to GTN being recognized throughout the industry for its innovative approach to supporting and educating successful travel entrepreneurs. Dawn and Jen talk about assessing your own business, what that should look like maybe how often you should do it.

In this episode…

Who is Jen Cochrane and whom does she serve? (00:45)
How do you help clients approach creative problem-solving and self-assessment without falling into a narrow, "whack-a-mole" mindset? (01:35).
Marketing Plan (10:34)
Operational Plan(13:43)
Branding(18:39)
How often are clients surprised or put off by the results of an honest financial assessment of their business? (23:27)
When implementing a plan, how do you balance flexibility with sticking to the original strategy when unexpected challenges arise? (29:16)
How do you balance the discipline to stick to a plan with the honesty to adapt when unexpected opportunities or challenges arise? (31:46)

What can we expect to see on a human design chart beyond type, like energy centers and gates? (30:01)

How can understanding your authority and design help balance intuition and decision-making, especially when emotions or excitement are involved? (34:46)

Free download on scaling your business: https://travelbusiness.university/profit-accelerator-podcast

Jen Cochrane’s Information.
Website:  https://www.giftedtravelnetwork.com

LinkedIn: https://www.linkedin.com/company/giftedtravelnetwork/

Facebook: https://www.facebook.com/GiftedTravelNetwork

Instagram: https://www.instagram.com/giftedtravelnetwork

Twitter/X: https://x.com/giftedtravelntk

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