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June 30, 2023 13 mins

In this episode of 'Cann Strategy: Elevating Your Cannabis Business', we're diving into the essential realm of public relations, specifically tailored to the cannabis industry. Our focus: '5 Key Cannabis Business PR Tips: A Guide for Beginners.'

Public Relations, often known as PR, plays a crucial role in shaping public perception and building a solid reputation for your cannabis business. However, navigating PR in the cannabis industry can be a complex challenge, given its unique regulations and evolving societal perceptions.

Whether you're launching a start-up or looking to refine your existing business's public image, this episode will equip you with five critical PR tips. From managing your brand's narrative, engaging with media, leveraging social responsibility, to managing crises - we've got you covered.

Together, we'll explore practical strategies, real-world examples, and innovative approaches that can help you foster positive relationships with your audience, the media, and the wider community.

Brought to you by Cann Strategy, your trusted partner in cannabis business growth, this episode is a must-listen for anyone eager to craft a compelling PR strategy in the cannabis sector. Prepare to gain an insider's edge as we reveal the secrets to winning hearts and minds in the world of cannabis. Tune in now, and let's light up your cannabis PR strategy!

Prefer to read? Read the text of this audio here!

Thank you for tuning in to 'Cann Strategy: Elevating Your Cannabis Business Venture'. Our mission is to empower cannabis investors, business owners, and entrepreneurs with rarely shared insider knowledge to navigate the fast-growth cannabis industry.

If you found value in this episode, please leave a review on your favorite podcast platform or share it with a friend. It makes a world of difference.

Also, don't forget to check out our website at for even more resources and insights into the cannabis business world. We offer a range of consulting services to help you navigate the complex cannabis industry and turn your cannabis business dream into a reality, no matter what stage of the game you're in.

Keep up with 'Cann Strategy' by following us on LinkedIn and Instagram

Have a question or topic you want us to discuss? Email us at

And finally, if you haven't already, hit that subscribe button so you won't miss our next episode. See you next time on 'Weed Works', and remember: knowledge isn't just power - it's profit!"

Prefer reading? To reference any of our episodes in written format, visit the Cann Strategy blog

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