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July 26, 2023 33 mins

Strap yourself in because we're about to blow the roof off the cannabis industry and expose the hidden hurdles obstructing your path to profit! Ever wondered why your cannabis venture is not as profitable as you'd expect, despite the booming market? Don't fret; we're here to dissect the challenges of taxation, confront the high cost of employee turnover, and pull back the veil on the regulatory obstacles. You'll discover how the ominous-sounding Section 280e of the Internal Revenue Code might be your stealthy profitability nemesis and walk away with strategies to combat it.

Yes, we're talking about branding and scaling in the cannabis industry, but not in the way you’ve heard before. Can a brand's aesthetics influence consumer choices? Absolutely, and we'll walk you through how to craft a brand identity that resonates and reverberates across all platforms. 

And while scale might be a buzzword, premature scaling can be a death knell. You'll learn to navigate these choppy waters, avoiding the pitfall of scaling before the core business elements are firmly in place.

Decision-making in the cannabis business can feel like threading a needle during an earthquake, but we're here to steady your hands. You'll learn to foster transparency, spur critical thinking, and even stir up constructive dissent, leading to robust, long-term business viability. 

And as we wrap up, you'll come to understand that building a successful cannabis enterprise requires not only tenacity and adaptability, but also a deep understanding of the market. With the right strategies, strategic planning, and execution, you can blaze your trail in the cannabis industry. So buckle up, and let's dive into the green!

Thank you for tuning in to 'Cann Strategy: Elevating Your Cannabis Business Venture'. Our mission is to empower cannabis investors, business owners, and entrepreneurs with rarely shared insider knowledge to navigate the fast-growth cannabis industry.

If you found value in this episode, please leave a review on your favorite podcast platform or share it with a friend. It makes a world of difference.

Also, don't forget to check out our website at for even more resources and insights into the cannabis business world. We offer a range of consulting services to help you navigate the complex cannabis industry and turn your cannabis business dream into a reality, no matter what stage of the game you're in.

Keep up with 'Cann Strategy' by following us on LinkedIn and Instagram

Have a question or topic you want us to discuss? Email us at

And finally, if you haven't already, hit that subscribe button so you won't miss our next episode. See you next time on 'Weed Works', and remember: knowledge isn't just power - it's profit!"

Prefer reading? To reference any of our episodes in written format, visit the Cann Strategy blog

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