#johnwayne had saying "you got to have a code, a creed to live by". These old codes, creeds and customs had a very significant place in society and avoiding them is a slippery slope you just don't want to go down.
Papaw prefers to live by the code of the west, a tried and true recipe for those things not codified in civil law. Not the least of those codes is riding for the brand: pick something to commit to and commit to it completely. You may decide to use other analogies: Harry Potter, Star Wars, even Friends ..... either way, find a code!
In this episode, we delve into that at a deeper level than a the standard "a mans word is his bond" parity. We talk about what it means t respect a brand and how to build a solid one. So #cowboyup, grab the reigns and hold onto your feelers.
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