CI - S2 - 058 - The Brutal Truth About Going From Local Expert to National Brand - Ken Corsini

Most investors talk about going big, but Ken Corsini actually did it. From flipping more than 200 houses a year to building Red Barn, launching a national franchise, and landing multiple HGTV shows, Ken knows what it really takes to go from local player to national brand.

In this episode, he shares the good, the bad, and the unexpected truths about scaling. You’ll hear what being on TV actually did for his business, the story behind Red Barn’s franchise model, and why total beginners often make better partners than experienced pros.

You’ll Learn How To:

• Make the leap from local success to national brand recognition
• See the real impact and risks of being on TV
• Use a franchise model to align incentives and scale with accountability

What You’ll Learn in This Episode:

• (04:12) How Ken got started in real estate back in 2005
• (05:50) Pivoting after the 2008 crash with the “turnkey” model
• (08:13) Leaving his job to take the leap into real estate full-time
• (11:11) The story behind Red Barn and how a neighbor’s barn became the brand name
• (16:16) Why beginners often make the best Red Barn franchisees
• (17:03) How HGTV’s Flipping Showdown sparked the franchise launch
• (18:57) Ken’s honest take on what national exposure really did for him
• (20:11) Why franchising aligns incentives better than traditional coaching
• (22:21) How newbies thrive in the system compared to mid-level investors
• (24:20) The core investing strategies Red Barn teaches across 37 states
• (27:00) Why protecting your reputation matters more than quick cash
• (28:37) Ken’s recommended resource: Profit Like the Pros on Spotify

Who This Episode Is For:

• Real estate coaches ready to grow beyond their local market
• Entrepreneurs looking to leverage media and partnerships
• Course creators curious about the franchise model
• Investors who want a proven system to scale nationally

Why You Should Listen:

Ken Corsini pulls back the curtain on what it really takes to build a national brand. From the hidden risks of TV fame to the power of franchising, his story is packed with lessons that can save you years of mistakes. If you want to scale bigger, faster, and smarter, this episode is a must-listen.

Connect with Ken Corsini:

• Website: https://redbarnhomes.com/ 
• Email: [e-mail] 
• Facebook: https://www.facebook.com/kenandanita/ 
• Instagram: https://www.instagram.com/kencorsini/ 
• LinkedIn: https://www.linkedin.com/in/kencorsini/ 

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com     
• Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.