Most entrepreneurs think failure is what stops them. The truth? More often, it’s the fear of success that holds them back.
In this powerful first part of a two-part training, Tom Krol breaks down the ancient principles of business, his nine rules of marketing that work in any market, and why most people sabotage themselves before they even start. He also explains the three buckets of marketing: getting attention, holding attention, and monetizing attention, and why consistency matters more than creativity.
You’ll Learn How To:
- Start every day with revenue-first activities
- Apply the “progress over perfection” principle in business
- Use the three buckets of marketing to spot what’s broken
- Follow the nine timeless rules that make any marketing system work
What You’ll Learn in This Episode:
- (02:22) Don't stop what works
- (04:39) What is marketing?
- (05:00) Why revenue must always come first in your day
- (06:49) Progress, not perfection: Why imperfect action beats preparation
- (07:21) The equation of coaching
- (08:21) Hustle is a season, not a lifestyle
- (09:22) Why can marketing be confusing?
- (10:06) The three buckets of marketing: get attention, hold attention, monetize attention
- (12:53) The Nine Rules of Marketing
- (13:34) Rule #1: Copy what already works
- (14:13) Rule #2: Go big or go home
- (15:32) Rule #3: Consistency is the cure for the income rollercoaster
- (16:47) Rule #4: Singular - Pick one marketing channel and dominate it before moving on
- (18:15) Rule #5: Respond fast or lose the best deals
- (20:26) Rule #6: All marketing must be trackable
- (21:12) Rule #7: Delegate marketing to a local EA with follow-through
- (23:47) Rule #8: Always split-test, but change only one thing at a time
- (27:38) Rule #9: Read 8 pages a day
- (28:26) The real definition of generational wealth
- (28:55) Poor people save, rich people invest
Who This Episode Is For:
- Entrepreneurs who want to scale without burning out
- Coaches who are tired of trial-and-error marketing
- Course creators who want a proven framework for growth
Why You Should Listen:
If you’re ready to get out of the hamster wheel and finally build a business that lasts, this episode is your roadmap.
Connect with Joe and Jenn Delle Fave:
- Jenn's Instagram: @jenndellefave
- Jenn's Website: https://jenndellefave.com/
- Joe's Facebook: https://www.facebook.com/joseph.d.fave/
Resources:
- Apply now for Coaching Inc.’s private mastermind at coachinginc.com
- Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.
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