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April 28, 2025 40 mins

Think closing sales means being aggressive, flashy, or scripted? Think again. In this episode Tom Krol welcomes Claude Diamond known for his no-pressure “GUTS Sales Method.” Together, they challenge the outdated scripts and reveal a more human, results-driven way to sell. No funnels, no fluff, just real conversations that convert. If you're tired of pushy tactics, this is the episode for you.

You’ll Learn How to

  • Sell as an introvert by using the power of conversation
  • Implement the GUTS system for better sales results
  • Handle buyer objections before they even arise
  • Build rapport with clients without pressure or scripts
  • Use simple, effective techniques to achieve 10k+ months

What You’ll Learn in This Episode

  • (01:50) Claude shares why he hated sales and wasn't making money.
  • (04:12) Why your sales struggles may not be about your product.
  • (07:25) How introverts can excel in sales more than extroverts.
  • (09:39) The power of listening and asking the right questions.
  • (12:05) How one shift in your sales approach can unlock 10k months.
  • (15:18) Claude talks about how to attract clients by just talking.
  • (18:47) The four common objections every buyer has and how to handle them.
  • (21:33) Why scripts aren’t as important as understanding human interaction.
  • (24:10) How to give away your expertise and still get paid.
  • (27:01) Why focusing on one call is better than multiple.
  • (30:27) The importance of nurturing relationships in your sales process.
  • (33:05) Why confidence is crucial, even for introverts, when selling.
  • (35:47) How you can sell more by being authentic and not pushy.
  • (38:23) Claude wraps up with his advice on getting started in sales.

Who This Episode is For:

  • Anyone in sales, coaching, or consulting who feels frustrated by traditional sales methods.
  • Introverts who want to learn how to sell without using high-pressure tactics.
  • Individuals looking for actionable advice to succeed in authentic sales.

Why You Should Listen:

This episode provides a valuable playbook for introverts to succeed in sales without relying on aggressive strategies. Don't miss out on Claude's tips to take your sales game to the next level!

Follow Claude Diamond here:

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.

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