Why do so many coaches pour their heart into the work but still stay broke? In this episode, Tom is with Bill Allen, a Navy veteran turned 7-figure coaching business owner, to unpack why passion alone doesn’t pay—and what actually does. Bill reveals how clarity, not hustle, drives results. You'll learn how to build irresistible offers, identify your perfect avatar, and set up systems that run without you. If you’re tired of chasing clients and ready for real income and freedom, don’t miss this one.
You’ll Learn How To:
- Define your coaching avatar and stand out in any niche
- Turn your personal story into an offer clients can’t ignore
- Deliver transformation, not just content
- Set boundaries and scale without burning out
What You’ll Learn in This Episode:
- (02:14) Tom introduces Bill and shares how they met
- (05:50) How coaches at different stages should think about growth
- (06:48) How he went from student to CEO of a coaching company
- (09:03) Why coaches need to be the radical in their market
- (12:21) What most people miss about building offers that convert
- (17:40) Three pillars every irresistible offer must include
- (20:56) Why he refuses to do 1:1 calls no matter the price
- (28:29) Turning your knowledge and experience into a scalable coaching business
- (37:20) How to quickly get results for your clients to build trust and momentum
- (39:30) The common mistake new coaches make and how to avoid it
- (45:00) Crafting an offer: Why it’s not about selling products but creating transformation
- (47:00) The strategy for engaging potential clients and building a relationship
Who This Episode is For:
- Coaches stuck under $1M/year who want systems and clarity
- Experts building a personal brand but struggling with traction
- Business owners needing help turning knowledge into scalable offers
- Anyone ready to grow without sacrificing time or values
Why You Should Listen:
If you’re still grinding without consistent growth, Bill offers a proven blueprint that’s helped hundreds of coaches scale fast. Whether you’re just starting or pivoting, you’ll walk away with the clarity and steps you need to stop guessing and start growing with purpose.
Follow Bill Allen here:
- Instagram: @billallenrei
- YouTube: Bill Allen REI
Apply to Coaching Inc. Mastermind: https://coachinginc.com
If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.
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