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February 29, 2024 43 mins

The data gap in women’s healthcare is a big problem. Four out of every five women in America with female-specific medical conditions will go undiagnosed and 70% of medical residency training programs exclude fertility from their core curriculums.  

Tech wizard and veteran entrepreneur Juan Carlos (JC) Riveiro, and business and marketing expert Liya Sharif co-founded Cercle in 2021 to address this very gap. The tech startup uses AI machine learning to generate smarter, more equitable women’s health data, giving doctors the information they need to make decisions specific to each of their patients. 

Hear how CEO JC, and board member Liya are using their technological and entrepreneurial expertise to give doctors direct access to better data, improve fertility outcomes with individualized treatment plans, and revolutionize the future of healthcare for all.  

Episode Highlights:

  • 00:00 Liya on the exclusion of women in medical studies
  • 00:42 Conor Gaughan introduces Liya Sharif and JC Riveiro of Cercle
  • 04:30 Backgrounds, college degrees, and careers leading to Cercle
  • 16:12 JC and Liya's idea for Cercle
  • 27:12 Medicine 3.0, systemic inequity in healthcare, and women's health
  • 32:49 Finding investors, caring for customers, and the future of health
  • 40:06 Where to learn more
  • 41:42 End credits

If you liked this episode, listen next to Allison Wolff of Vibrant Planet on Beneficial Fire, Sustainable Software, and Nature-Based Climate Solutions

More on Cercle, Liya Sharif, and JC Riveiro:

Here’s the link to the McKinsey study on the women’s medical data gap referenced by both Conor and Liya during the episode: “Closing the data gaps in women’s health.

Here’s the link to Hannah Ritchie’s book, which Conor mentions in his intro: Not the End of the World.

Connect with Conor Gaughan on and 

Have questions, or a great idea for a potential guest? Email us at

If you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify – it really makes a difference! 

Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.

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