Content Heroes

Content Heroes

On this podcast for online content creators, Josiah Goff talks with bloggers, podcasters, YouTubers, Instagrammers, and others who have built profitable businesses on their own terms by creating content online. Discover how these entrepreneurs, marketers, and creatives grew their audiences and built communities of diehard fans so that you too can build a successful online business by doing what you love. You’ll learn about attracting your target audience, building authority online, creating content that drives sales, how to get more traffic, and how to turn your passion into a thriving business. If you make a living by creating content online, then hit subscribe and start listening now because this podcast is for you.... Show More

Episodes

September 14, 2020 22 min

#49: Andy Raskin is an expert in messaging and positioning, and has helped some of the fastest growing companies in the world align their team around a strategic narrative.

In this episode, we cover the biggest mistake most businesses make when telling their story, and how to tell a strategic narrative that will instantly establish trust with your audience and turn them into customers.

If you've been looking for a better way to t...

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#48: Michael Barber is an award-winning creative and marketing leader, and is widely recognized as a top email marketing expert.

In this episode, we cover how to turn your email list into a profitable business (even if your list is small), how to organically grow a list of highly engaged subscribers, and the biggest misconception people have about email marketing.

You'll also get to listen in as I get some live coaching on how I ...

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#47: Erika Kullberg is a successful corporate lawyer who quit her six-figure job to start her own online business.

In this episode, we talk about why she took a 99% pay cut to become a content creator, how she's building multiple streams of passive income, and what it took to make her first viral video on YouTube.

If you're the type of person who wants to build your own online business from the ground up, this episode is for ...

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#46: Monica Froese is a blogger and Pinterest expert who has built a multiple-six-figure business online by helping working moms thrive in motherhood and business.

We're going to cover how meeting the President of the United States led to her launching a business, the number one thing she focused on to turn traffic into product sales, and how to get more email subscribers from Pinterest.

If you're the type of person who wants...

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#45: Nathan Elson is longtime personal friend and mentor of mine, and one of the smartest marketers I know.

Nathan took me under his wing early in my career, and I'm incredibly grateful because the leadership and marketing principles he taught me back then profoundly shaped who I am and set the trajectory that led me to where I am today.

We'll dig more into that story in this episode, as well as the philosophies and framework...

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#44: Claire Pelletreau is a Facebook and Instagram ads expert and host of the Get Paid Podcast.

In this episode we cover how to run paid ads to grow your email list, what is and isn't working in facebook ads today, and the three biggest mistakes rookies make when running their first ads.

If you're the type of person wants to get more customer with Facebook ads without wasting a ton of time and money, you'll definitely wan...

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#43: Tamsen Webster shares how to overcome the marketers paradox, what is the one fundamental human need that should guide all your messaging, and how to get your audience to take lasting action that will turn them into lifelong customers.

If you're the type of person who wants to fundamentally shift your messaging to get people see things in a radically new way, you'll definitely want to listen to this episode.

Show notes an...

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#42: Chris Ducker is widely considered the expert on building a personal brand as an entrepreneur.

He's the best-selling author of two books, Virtual Freedom and Rise of the Youpreneur, and has helped entrepreneurs all over the world become the go-to leader in their industry by building a thriving personal brand online.

Now, you may or may not have already realized how vital a personal brand is to the future of your online busine...

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#41: Ann Handley, best-selling author, Founder of MarketingProfs, and the world’s first Chief Content Officer, explains how she uses her email newsletter to create an intimate connection with her audience and organically grow a list of loyal fans.

Ann also shares why she doesn't use lead magnet opt-ins for her newsletter, what the biggest mistake is that most email newsletters make, and how to get over the hurdle of not being a ...

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#40: Luisa Zhou shares how she was able to transition from an employee to a full-time entrepreneur with a thriving 7-figure business.

Luisa also gives us the exact strategy she used to find her first few clients and figure out what to offer them, as well as the advice she would give herself if she were starting all over again today.

If you're currently looking to escape your nine-to-five job and start a business of your own, you&...

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#39: Jay Baer shares how to create Talk Triggers that will turn your customers into volunteer marketers who will grow your business for you.

Jay is a Hall of Fame Speaker, a New York Times best-selling author, and the most inspirational expert on Marketing, Customer Experience, and Customer Service.

Jay is also the President of Convince & Convert, a consulting firm that works with the world’s most iconic brands -- like The United...

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#38: Joe Hawley shares his journey of transitioning from his dream career as a professional football player to becoming a full-time travel blogger.

What I love about Joe’s story is that he didn’t let expectations of others hold him back, and instead he stepped out into the unknown and discovered a life that was much more aligned with who he is.

If you’ve been thinking about making a transition of your own, you’ll definitely want to c...

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#37: Brian Ford, host of the Self Improvement Daily podcast, shares how he was able to organically grow to 2.5 million downloads through showing up and serving daily.

Brian digs into the key strategies and tactics that helped him gain traction really quickly, why building relationships is more important to him than ROI, and where he’s planning to double down next to take things to the next level.

If you’re looking to grow your own au...

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#36: Patricia Kelikani, an award winning filmmaker and video marketer, shares how to create high-quality videos that will help fuel your business growth, even if you’re completely new to video creation.

Patricia dives deep into the fundamentals of quality video production and gives us a ton of practical tips to help us look and sound like a pro on camera.

If you’re looking to get started with video marketing or you want to take your ...

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#35: Rachael Kay Albers, creative director and business comedian, shares how creating her hilarious Awkward Marketing videos, that entertain as much as they educate, skyrocketed her business’s growth.

Rachael also gives us her secret to consistently publish high quality content without getting burned out, as well the distribution strategy she uses to get as many people as possible to view her videos.

Show notes and episode transcript...

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#34: Brian Fanzo, digital futurist and host of the podcast iSocialFanz, shares his journey of building a massive online following and becoming a highly sought after speaker by being unapologetically himself.

This episode is jam packed with valuable takeaways as Brian talks about what’s no longer working when it comes to online business, why his podcast listeners give him the strongest hugs, and what to the future of digital looks li...

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#33: Shannon Mattern, host of the popular Pep Talks for Side Hustlers podcast, shares how she was able to stop relying on client work to support her business and instead double down on selling her own products and courses.

If you’ve been trying to figure out how to make the same transition of trading time for dollars with client work to building more passive income with courses and affiliate marketing, then definitely give this epis...

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#32: Matt Johnson, agency owner and author of the book Micro Famous, shares how to become famously influential to the right people so you can build a highly profitable business without building a massive audience.

Matt also explains why podcasting is such a great strategy for attracting high end clients and how influence is the missing link between content and sales.

If you own a service-based business and you’re looking to get more ...

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March 20, 2020 10 min

#31: Josiah shares the right and wrong ways we need to respond to the corona virus pandemic as online business owners.

Links:

  • Show Up and Write virtual event: contentheroes.com/showup
  • Flipped Lifestyle Virtual Summit: flippedlifestyle.com/flvs2020-registration

  • Show notes and episode transcript at contentheroes.com/31

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    March 17, 2020 32 min

    #30: Neen James, author of Folding Time and Attention Pays, shares how to create systems of attention that help you focus on the meaning instead of just the metrics and create content that builds a personal connection with your audience.

    Over the past two decades Neen has been advising some of the coolest companies in the world including Viacom, Comcast, Paramount Pictures, and even the FBI, on how to improve their strategic plannin...

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