Content Heroes

Content Heroes

On this podcast for online content creators, Josiah Goff talks with bloggers, podcasters, YouTubers, Instagrammers, and others who have built profitable businesses on their own terms by creating content online. Discover how these entrepreneurs, marketers, and creatives grew their audiences and built communities of diehard fans so that you too can build a successful online business by doing what you love. You’ll learn about attracting your target audience, building authority online, creating content that drives sales, how to get more traffic, and how to turn your passion into a thriving business. If you make a living by creating content online, then hit subscribe and start listening now because this podcast is for you.


November 10, 2020 33 mins

#57: Shondell Varcianna, CEO of Varci Media, shares her journey of turning a blogging passion into a successful content marketing agency for financial institutions.

We cover the number one ingredient for successful content, how to maximize every blog post you write, and what it takes to create customers for life.

If you've ever found yourself needing to turn lackluster topics into personal, captivating conten...

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#56: In this special episode, we take a peek behind the curtain and deep dive into the content strategy that is fueling the Content Heroes business.

Show notes and episode transcript at

We just opened the doors to my new FUEL Mastermind – The only Mastermind for Business Leaders who want to solidify authority in their niche with content.

If you are the type of person who has be...

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#55: In this special LIVE 1-Year Anniversary episode, Niduk interviews Josiah to peel back the curtain and go deep into the Content Heroes journey of how the podcast started, how it's grown into a thriving community in its first year, and where Content Heroes is headed.

Show notes and video recording at

Get the Content Heroes Book
☝️ Get a FREE copy of THE Content Marketing Book of the Year!
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#54: We have a very special episode for you today!

As you may already know, we’re celebrating the one year anniversary of the Content Heroes podcast this week, so I went back to several of our amazing guests from the first year and invited them to join in the celebration by sharing a quick message with us about how their approach to content helped them become an influential leader in their niche.


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#53: Parker Stevenson shares how to manage your online business finances to maximize profit, what key metrics you should be paying attention to in your financial reports, and how to plan for disasters so your business can continue to run well even when the unexpected happens.

This episode is jam packed with useful tips and strategies for managing your finances, so if you're the type of person who wants to take control...

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#52: Our guest today is Shane Sams, co-founder of Flipped Lifestyle and an expert on building recurring revenue with membership communities.

In this episode, we cover why memberships are the best method for creating a predictable and sustainable online business, the three ways to create massive growth for your membership site, and how to build a community that people never want to leave.

If you're the type of...

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#51: Paul Klein is a pricing and positioning expert who helps executives leverage their expertise to start and scale a 7-figure consulting business.

In this episode we cover the biggest pricing mistake you're probably making right now, how to figure out the true value of the products and services you're offering, and what the three best strategies are for getting people to pay you what you're worth.

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#50: We're celebrating 50 episodes with our first ever LIVE episode!

Be sure to tune in as I reflect back on how it all started, the conversations I’ve had over the past 50 episodes with influential leaders in their respective niches, and the power of commitment that shaped my journey from Content Hero to Business Hero - it’s not what you think.

This episode was recorded live inside the Content Heroes Faceboo...

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#49: Andy Raskin is an expert in messaging and positioning, and has helped some of the fastest growing companies in the world align their team around a strategic narrative.

In this episode, we cover the biggest mistake most businesses make when telling their story, and how to tell a strategic narrative that will instantly establish trust with your audience and turn them into customers.

If you've been looking ...

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#48: Michael Barber is an award-winning creative and marketing leader, and is widely recognized as a top email marketing expert.

In this episode, we cover how to turn your email list into a profitable business (even if your list is small), how to organically grow a list of highly engaged subscribers, and the biggest misconception people have about email marketing.

You'll also get to listen in as I get some li...

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#47: Erika Kullberg is a successful corporate lawyer who quit her six-figure job to start her own online business.

In this episode, we talk about why she took a 99% pay cut to become a content creator, how she's building multiple streams of passive income, and what it took to make her first viral video on YouTube.

If you're the type of person who wants to build your own online business from the ground up...

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#46: Monica Froese is a blogger and Pinterest expert who has built a multiple-six-figure business online by helping working moms thrive in motherhood and business.

We're going to cover how meeting the President of the United States led to her launching a business, the number one thing she focused on to turn traffic into product sales, and how to get more email subscribers from Pinterest.

If you're the ty...

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#45: Nathan Elson is longtime personal friend and mentor of mine, and one of the smartest marketers I know.

Nathan took me under his wing early in my career, and I'm incredibly grateful because the leadership and marketing principles he taught me back then profoundly shaped who I am and set the trajectory that led me to where I am today.

We'll dig more into that story in this episode, as well as the phil...

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#44: Claire Pelletreau is a Facebook and Instagram ads expert and host of the Get Paid Podcast.

In this episode we cover how to run paid ads to grow your email list, what is and isn't working in facebook ads today, and the three biggest mistakes rookies make when running their first ads.

If you're the type of person wants to get more customer with Facebook ads without wasting a ton of time and money, you...

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#43: Tamsen Webster shares how to overcome the marketers paradox, what is the one fundamental human need that should guide all your messaging, and how to get your audience to take lasting action that will turn them into lifelong customers.

If you're the type of person who wants to fundamentally shift your messaging to get people see things in a radically new way, you'll definitely want to listen to this episode.


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#42: Chris Ducker is widely considered the expert on building a personal brand as an entrepreneur.

He's the best-selling author of two books, Virtual Freedom and Rise of the Youpreneur, and has helped entrepreneurs all over the world become the go-to leader in their industry by building a thriving personal brand online.

Now, you may or may not have already realized how vital a personal brand is to the future ...

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#41: Ann Handley, best-selling author, Founder of MarketingProfs, and the world’s first Chief Content Officer, explains how she uses her email newsletter to create an intimate connection with her audience and organically grow a list of loyal fans.

Ann also shares why she doesn't use lead magnet opt-ins for her newsletter, what the biggest mistake is that most email newsletters make, and how to get over the hurdle of n...

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#40: Luisa Zhou shares how she was able to transition from an employee to a full-time entrepreneur with a thriving 7-figure business.

Luisa also gives us the exact strategy she used to find her first few clients and figure out what to offer them, as well as the advice she would give herself if she were starting all over again today.

If you're currently looking to escape your nine-to-five job and start a busin...

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#39: Jay Baer shares how to create Talk Triggers that will turn your customers into volunteer marketers who will grow your business for you.

Jay is a Hall of Fame Speaker, a New York Times best-selling author, and the most inspirational expert on Marketing, Customer Experience, and Customer Service.

Jay is also the President of Convince & Convert, a consulting firm that works with the world’s most iconic brand...

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#38: Joe Hawley shares his journey of transitioning from his dream career as a professional football player to becoming a full-time travel blogger.

What I love about Joe’s story is that he didn’t let expectations of others hold him back, and instead he stepped out into the unknown and discovered a life that was much more aligned with who he is.

If you’ve been thinking about making a transition of your own, you’ll ...

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