Every year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills. This year, two TREW Crew members participated in the course. We talk about their experience in this episode.
The Content Writing, Engineered course is designed to teach marketers, sales professionals, and engineers in technical companies how to write compelling yet technical content for their target audiences. Senior Inbound Marketing Specialists Julia Holliday and Kasey Tyring took the course this year and they discussed what they learned with the course instructor Morgan Norris, TREW's Senior Brand Strategist.
Course Breakdown:
6-Week Course with a mix of group lessons and one-on-one coaching calls.
Week 1: Preparing to Write
Week 2: Content Types
Week 3: Research and Outline
Week 4: Writing
Week 5: Reviewing Content
Week 6: Enhancing Content
Kasey and Julia discussed the key takeaways from the course including getting a better handle on the writing and storytelling process. They also discussed the value of being trained how to interview subject matter experts (SMEs), the technical experts in your company that can be the missing link to your content strategy. Overall the two agreed the course was a great chance to learn and hear from other marketers in industrial and technical companies who are trying to balance their workload while also continuing to learn and improve their marketing skills. It was also eye-opening to know that even seasoned, marketers can benefit from the course, getting a lot of best practices and actionable takeaways to use in their role.
Resources
- Connect with Morgan on LinkedIn
- Connect with Julia on LinkedIn
- Connect with Kasey on LinkedIn
- Get Information on the 2024 Content Writing, Engineered Course
- Related Episode: How to Turn the Knowledge of You SMEs Into Exceptions Content
- Related Article: 5 Ways to Effectively Reach Engineers and Technical Audiences
- Related Article: Why You Need a Technical Writer on Your B2B Marketing Team
Connect with TREW Marketing
- Learn About TREW Marketing
- Order the book! Content Marketing, Engineered
- Connect with Wendy
TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.
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